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Future of the Internet According to Kids 2005Published by: SpectraCom Inc. Published: Nov. 1, 2005 - 83 Pages Table of ContentsBackground, Objectives and Methodology Executive Summary Detailed Findings Amount of Time Spent Online by Kids Amount of Time Kids Expect to Spend Online in the Near Future Kids’ Opinions about the Future Role of the Internet in Society Parents’ Role in Kids’ Online Activities Kids’ Attitude Toward the Future of E-commerce Kids’ Ownership of Portable Devices Cell Phone Ownership: Owners Cell Phone Ownership: Non-Owners Kids’ Future Ownership of Portable Devices Kids’ Awareness of Child-Targeted Phones Kids’ Opinions of the Future Uses of Portable Internet Access Devices Conclusions and Recommendations AbstractThe study identifies trends in the amount of time spent online by kids, the amount of time kids expect to spend online in the near future, kids’ opinions about the future role of the Internet in society, and parents’ role in kids’ online activities. The study also identifies kids’ attitudes toward the future of e-commerce and kids’ ownership of portable Internet access devices such as mobile/cell phones (in-depth), MP3 Players, PDAs, ultra light laptops, I-Pods and pagers. In addition, kids’ opinions of the future uses of these portable devices is explored. The “Future of the Internet According to Kids 2005” study was jointly conducted by SpectraCom Inc. and Circle 1 Network. The survey was conducted with members of the Circle 1 Network’s KidsCom Club® Youth Panel, comprised of boys and girls age 8 to 14 years. Report Highlights According to the longest running study with kids on the Internet, kids’ cell/mobile phone ownership has increased 142% since 2001. Mobile/cell phones, ultra light laptops and I-Pods are the most in demand products for use in the future. Mobile/cell phones are the device of choice for talking (75% of kids) and text messaging (72% of kids). The majority of kids view the ultra light laptop as being the tool for playing multi-player games, doing their homework, and surfing the Internet. Those who own a mobile/cell phone have features such as games, text messaging and programmable ring tones. But kids also want new technologies (such as camera and music capability) to compliment their current lifestyle. Kids’ Internet usage will continue to increase, with 64% saying that in five years they will be using the Internet even more than they are now for school work, to surf more sites, and because they enjoy being on the Web. How your company will benefit from this report Any company that is targeting the 8-14 year old youth market will benefit from the data provided in this report. Whether you’re designing electronic devices for the future or planning your next successful marketing strategy and want to incorporate various online strategies to effectively reach today’s youth, this report will give you the insight you need in how today’s 8-14 year olds view the Internet and electronic devices, such as ultra light laptops, MP3 Players, mobile/cell phones (in-depth), PDAs, I-Pods and pagers, and how they expect to use those devices five years from now. Get Full Details About This Report >> |
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