Profiles of Age 18-29 Mobile Voice Users : Market Research Report

Profiles of Age 18-29 Mobile Voice Users

Published by: In-Stat

Published: Nov. 18, 2005 - 18 Pages

Table
of Contents

Executive Summary

Introduction
- Youth Market
  Trends

Expenditures &
Usage
- Wireless Service
  Billing & Expenditures
- Wireless Substitution
  for Wireline Phone Service
- Current and
  Future Spending on Wireless Phone
- Loyalty Rates

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility Survey

List
of Tables

Table 1. Education
Attainment of People 18 to 29 Years of Age, 2004 US Census Bureau Education
Report

Table 2. 2005 Billing
and Monthly Spending for Wireless Services

Table 3. 2004 Billing
and Monthly Spending for Wireless Services

Table 4. Others
in Household Using a Wireless Phone (Multiple Responses Accepted) (Base:
Total Respondents)

Table 5. Usage
Rates of Local Wireline Phone Service

Table 6. 2005 Current
and Future Spending on Wireless Phone

Table 7. 2004 Current
and Future Spending on Wireless Phone

Table 8. 2005 Satisfaction
with Current Wireless Provider (Base: Total Respondents)

Table 9. 2004 Satisfaction
with Current Wireless Provider (Base: Total Respondents)

List
of Figures

Figure 1. Roadmap
to In-Stat's Consumer Wireless Voice & Data Report Segmentation

Figure 2. Mean
Earnings of Year-Round Full-Time Workers Aged 18 to 29 Years

Figure 3. 2005
and 2004 Average Monthly Minutes Used (Base: Total Respondents)

Figure 4. Timeline
for Purchasing Next Wireless Phone (Base: Total Respondents)

Figure 5. 2005
and 2004 Plans to Switch Providers

Abstract

Wireless carriers, handset vendors and application developers have built large businesses around several assumptions:

Voice revenues will steadily deteriorate as voice becomes a commodity among wireless carriers
Mobile applications such as music, video, and picture messaging will shore up those sagging revenues
3G networks represent the best method for delivering those applications
Handsets must provide ever-increasing capabilities to support those 3G applications
Those 3G handsets will become all-in-one entertainment consoles described as the “fourth screen” (behind movies, TV, and personal computers)

Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy.

These series of reports are snapshots of specific groups of wireless users and reveal their usage of voice minutes, spending on voice and data communications, spending on current and future handsets, and how the wireless carriers fill each segment’s diverse needs.

This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users.

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Profiles of Age 18-29 Mobile Voice Users

Table of Contents

Abstract