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Motor Retailing - Ireland

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2005 - 87 Pages


Table of Contents


Introduction and Abbreviations

Definitions and methodology

Geographical, national and regional definitions

Conversion factors

BMRB Target Group Index sample sizes

Abbreviations

Executive Summary

Strong economy tempered by high levels of personal debt

Cost of motoring rising

Rising fuel prices take their toll on RoI diesel sales

New car sales strong in 2005 despite VRT

Market value growing

Strong increase in market for diesels in NI

MPV format a roaring success in RoI and NI

Medium family market suffers

Renault is ahead of the field in NI

Vauxhall growing while rivals’ sales contract

Kia and Suzuki enjoying unparalleled growth

Main dealership sales increase

Imports to NI from RoI have fallen

Large increase in number of two-car households

Consumers increasingly influenced by comfort and reliability

Outlook



Market Drivers

Economic performance

Republic of Ireland

GDP

Figure 1: GDP at current and constant market prices, RoI, 1996-2004

Disposable income, personal consumption and national savings

Figure 2: Economic indicators, RoI, 1996-2004

Outlook

Northern Ireland

GDP

Figure 3: Economic indicators, NI and UK, 1996-2004

Consumer expenditure

Outlook

Employment

Figure 4: Trends in the labour force, RoI and NI, 1999-2004

Credit availability

Population

Population analysis by age

NI

Figure 5: Trends and projections in the NI population, by age group, 1999-2009

RoI

Figure 6: Trends and projections in the RoI population, by age group, 1999-2009

Socio-economic breakdown

RoI

Figure 7: Socio-economic breakdown, RoI, 1998-2004

NI

Figure 8: Socio-economic breakdown, NI, 1998-2004

Alternative modes of transport

New car registrations

Figure 9: New car registrations, NI and RoI, 2001-04

Fuel prices

RoI

NI

Taxation

NI

Road tax

Figure 10: Road tax rates in NI for vehicles registered on or after 1st March 2001

VAT

Fuel duty

RoI

Vehicle Registration Tax (VRT)

VAT

Fuel tax

Road tax

Figure 11: Road tax rates in RoI, 2005

Insurance costs

Vehicle testing

Seasonality

NI

Figure 12: Sales of new cars per month, NI, 2004

RoI

Figure 13: Sales of new cars per month, RoI, 2004

Market Size and Trends

Figure 14: Total car sales including new and used car sales, in-car entertainment sales and sales of servicing and accessories, NI and RoI, 2001-05



Market Segmentation

Car sales

Figure 15: Total car sales including all new and used car sales, NI and RoI, 2001-05

New versus used cars

Used cars

Figure 16: Total used car sales, NI and RoI, 2001-05

New cars

Figure 17: Total new car sales, NI and RoI, 2001-05

Fuel

Diesel

Figure 18: Total diesel car sales (new and used), NI and RoI, 2001-05

Petrol

Figure 19: Total petrol car sales (new and used), NI and RoI, 2001-05

Type of car

Mini/super-mini

Figure 20: Total mini/super-mini sales, NI and RoI, 2001-05

Small family

Figure 21: Total small family car sales, NI and RoI, 2001-05

Medium family

Figure 22: Total medium family car sales, NI and RoI, 2001-05

Luxury saloon/executive

Figure 23: Total luxury saloon/executive car sales, NI and RoI, 2001-05

MPV

Figure 24: Total MPV sales, NI and RoI, 2001-05

Dual purpose

Figure 25: Total DPV sales, NI and RoI, 2001-05

Sports

Figure 26: Total sports car sales, NI and RoI, 2001-05

Servicing

Figure 27: Total car servicing and accessories, NI and RoI, 2001-05

In-car entertainment

Figure 28: In-car entertainment, NI and RoI, 2001-05



The Supply Structure

Manufacturer market share

NI

Annual sales by volume

Figure 29: Annual sales of new cars, by volume, NI, 2001-04

First quarter sales by volume

Figure 30: First quarter sales, by volume, NI, 2004 and 2005

RoI

Annual sales by volume

Figure 31: Annual sales, by volume, RoI, 2001-04

Half-year sales by volume

Figure 32: Q1 and Q2 sales, by volume, RoI, 2004 and 2005

Continuing product development



Distribution

NI

Figure 33: Selection of dealerships, turnover and profit and loss, NI, 2003

RoI

Figure 34: Selection of dealerships, turnover and profit and loss, RoI, 2003

Main dealer purchases

Figure 35: Consumers who bought their most recently purchased car from a main dealer, NI and RoI, 2000 and 2004

Main dealers heavily reliant on wealthier socio-economic groups

Other dealer/garage sales

Figure 36: Consumers who bought their most recently purchased car from another dealer/garage, NI and RoI, 2000 and 2004

Private sales

Figure 37: Consumers who bought their most recently purchased car privately, NI and RoI, 2000 and 2004

Imports importance falling

Figure 38: Number of cars imported to NI, by origin, 2001-04



The Consumer

Number of cars in household

Figure 39: Number of cars in household, NI and RoI, 2000 and 2004

Expenditure on cars

Figure 40: Expenditure on cars, NI and RoI, 2004

Car prices

Figure 41: What Consumers have spent on their most recently purchased car, NI and RoI, 2000 and 2004

Cars priced between £3,000 and £5,999

Cars priced between £6,000 and £9,999

Expenditure between £10,000 and £11,999

Expenditure between £12,000 and £14,999

Cars priced over £15K

Fuel type

Figure 42: Fuel type of Most recently purchased car, NI and RoI, 2000 and 2004

Type of car

Estate

Figure 43: Type of Most recently purchased car, NI and RoI, 2000 and 2004

Estate cars more popular with older drivers

Three-door hatchback

Five-door hatchback

Five-door hatchbacks gaining popularity

Off-roaders

Demand for off-roaders increasing throughout Ireland

People carriers

Demand in NI has trebled since 2001

A higher percentage of men now drive people carriers

Two-door saloons

General fall in demand for two-door saloons

Females more likely to choose a two-door saloon

Four-door saloons

Demand much higher in RoI than in NI

Bought new or used

New cars

Figure 44: Most recently purchased car was bought new, by gender, age and socio-economic group, NI and RoI, 2000 and 2004

Women become more likely to own a new car in NI

Large increase in number of over-65s driving new cars

ABs most likely to own a new car

Used cars

Figure 45: Most recently purchased car was second-hand, by gender, age and socio-economic group, NI and RoI, 2000 and 2004

NI men more likely than women to have a used car

25-44-year-olds more likely to go second-hand

Large increase in proportion of ABC1s buying used cars in RoI

Servicing

Figure 46: Who services the most recently purchased car, NI and RoI, 2000 and 2004

Accessories

Figure 47: Have or own a specified accessory, NI and RoI, 2000 and 2004

Lifestyle

Underneath the bonnet

Figure 48: I am not interested in what goes on under the bonnet of a car, by gender, age and socio-economic group, NI and RoI, 2004

Choosing a car on the basis of its looks

Figure 49: I would choose a car mainly on the basis of its looks, by gender, age and socio-economic group, NI and RoI, 2004

Getting from A to B

Figure 50: Car is only there to get me from A to B, by gender, age and socio-economic group, NI and RoI, 2004



The Future

Credit availability key to motor retailing success

Cost of motoring

VRT decision will have an impact

Oil prices are a concern

Can Kia eat up more market share?

Distribution channels set to change

Alternative-fuel cars

Forecast

Figure 51: Forecast size of the motor retailing market, NI, 2001-09

Figure 52: Forecast size of the motor retailing market, RoI, 2000-09

Abstract

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.

This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.

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