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Smaller Fashion Multiples

Published by: Verdict Research Ltd

Published: May. 1, 2005 - 80 Pages


Table of Contents


Table of Contents

KEY FINDINGS................................................................................................................ 1

MAIN CONCLUSIONS .................................................................................................... 2

MARKET......................................................................................................................... 4

CLOTHING MARKET DEFINITIONS.......................................................................................... 4

CLOTHING MARKET GROWTH............................................................................................... 5

COMPANY DATA ANALYSIS ........................................................................................ 7

MARKET SHARES ................................................................................................................ 7

CLOTHING RETAILERS GROWTH RATES 2004....................................................................... 9

OPERATING MARGINS ....................................................................................................... 10

SPECIALISTS SPACE GROWTH ........................................................................................... 11

KEY OPERATING STATISTICS ............................................................................................. 12

ADVERTISING MEDIA EXPENDITURE.................................................................................... 13

WOMENSWEAR SPACE ALLOCATION................................................................................... 14

OUTLOOK ..................................................................................................................... 15

MARKET GROWTH RATES & DEFLATION ............................................................................. 15

CLOTHING MARKET MODELS ............................................................................................. 17

SMALLER FASHION MULTIPLES OUTPERFORM CLOTHING MARKET ....................................... 19

PROS & CONS OF SMALLER FASHION MULTIPLE MODEL...................................................... 20

MULTI-BRAND BEST PRACTICE & OPPORTUNITIES............................................................... 21

FOREIGN EXPANSION ........................................................................................................ 22

FRENCH CONNECTION ...............................................................................................23

HOBBS..........................................................................................................................28

INDITEX UK (ZARA/MASSIMO DUTTI/BERSHKA) ....................................................33

MONSOON.....................................................................................................................39

MOSAIC FASHIONS (OASIS/COAST/KAREN MILLEN/WHISTLES) ........................44

PHASE EIGHT ...............................................................................................................53

REISS .............................................................................................................................58

ROBINSON WEBSTER (JIGSAW/KEW)......................................................................63

RUBICON (PRINCIPLES/WAREHOUSE) ....................................................................68

TED BAKER...................................................................................................................74

GLOSSARY....................................................................................................................79

Abstract

Smaller fashion multiples are among the winners in the clothing market. The clothing market is highly fragmented - particularly in womenswear, the main driver - and is highly competitive. The market is polarising into two main models: the value-driven one with low prices and volume sales; and the smaller fashion multiple that has lower volume but a higher margin. Both produce stronger growth than the mass middle market which is being squeezed out of the equation.

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