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Published by: Leatherhead Food International
Published: Apr. 1, 2005
Table of Contents
1. EXECUTIVE SUMMARY
A quick-read overview of the main findings
2. MARKET SITUATION
A detailed discussion by product sector and country:
Countries:
US
Japan
Australia
UK
Germany
France
Italy
Spain
Product sectors:
Dairy products
Yellow fats
Bakery products
Cereal products
Soya products
Soft drinks
Confectionery
Eggs
3. PRODUCT TRENDS
A review and analysis of recent international new product activity,
based on product functionality:
• Gut Health
• Heart and Cardiovascular Health
• Bone Health
• Immune Function
• Anti-ageing and Gender-specific Products
• Other Health Benefits
4. REGULATORY ISSUES
A discussion of the varying regulations and attitudes surrounding
functional foods and the making of health claims, reviewing
legislation by country/region and highlighting differing opinions of
governments, institutions and organisations and the new EC
proposal on the regulation of nutrition and health claims.
5. FUTURE PROSPECTS
A commentary on the future direction of the market, discussing the
results of a questionnaire-based survey carried out among European
food and drink industry representatives in February/March 2004.
AbstractWith ongoing product investment and
market activity and considerable
media hype, the functional foods
market would appear to be
developing apace in most parts of the
developed world, but in fact there is
considerable evidence in the form of
product withdrawals, repositioning,
relaunches, and disappointing sales
levels that many products are not
meeting expectations and that all is
not entirely well with the sector.
This report updates Leatherhead’s
previous study, carried out in 2000,
which looked at the status and
prospects of the functional foods
market at that time. Now, four
years later, the sector has been
revisited to establish how market
prospects and direction have
changed over that period, the extent
to which expectations have been
fulfilled, and where the sector now
appears to be headed.
Key Features
Overview of the market, both
internationally and by key country
and health benefit
• Informed analysis of current and
future prospects by country and
type of product
• Analysis and commentary on new
product development trends by
type of health benefit offered
• Compilation and discussion of food and
drink industry views on future prospects
• Extensive series of tables and charts
• Colour pictures of new and significant
brands across a range of countries
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