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Performance Apparel Markets - Issue 14Published by: Textiles Intelligence Published: Oct. 1, 2005 - 76 Pages Table of Contents3 Fast track: tracking the leading players in sporting goods 7 Product developments and innovations 7 Antimicrobial fabrics and apparel 8 Fibres and yarns for performance apparel 8 Fabrics and membranes for performance apparel 9 High strength fibres and fabrics 10 Temperature control technology 10 Wearable technology 11 Fabric treatments 12 Smart fabrics 13 Sports apparel 13 Stretch fibres and fabrics 14 Flame resistant fibres and fabrics 15 Nanotechnology 17 Anti-static technology in performance apparel 17 Summary 17 Introduction 19 The need for anti-static protection 21 Imparting anti-static properties to fabrics 23 Anti-static apparel 25 The market for anti-static apparel 26 Anti-static safety regulations 27 Key producers of anti-static yarns and textiles 38 Profile of W L Gore: a leader in performance outerwear fabrics 38 Summary 38 Introduction 39 Company development 42 Products 45 Manufacturing, marketing and sales 46 Financial performance 46 Outlook 48 Business update 48 Investments 49 Joint ventures, cooperation, licensing and distribution agreements 50 Markets 52 Financial results 58 Trade fairs and conferences 59 Counterfeit goods 60 Glossary 69 Index AbstractFast track: tracking the leading players in sporting goodsTop tier brands Nike, Adidas and Reebok account for around one-third of the global market for sports apparel and footwear which is worth over US$60 bn. In footwear, they hold a 60% share of the US$20 bn market. In sports apparel—which is a larger market—they have around 15% of the total. Second tier brands such as Puma, Asics, Mizuno and Umbro are much further behind in terms of market share. Nike was the Greek goddess of victory and her namesake company is living up to the name. US-based Nike is the world’s largest sporting goods company and has held that position for many years (see Table 1 and Table 2). Second in line is Germany-based Adidas-Salomon and third is US-based Reebok. But the big three top tier firms will become the big two in 2006 when Adidas-Salomon completes its purchase of Reebok (while selling off Salomon). Nonetheless, based on current results, Nike will remain the largest firm in terms of sales even when Adidas and Reebok combine their resources. Product developments and innovations Antimicrobial fabrics and apparel Fibres and yarns for performance apparel Fabrics and membranes for performance apparel High strength fibres and fabrics Temperature control technology Wearable technology Fabric treatments Smart fabrics Sports apparel Stretch fibres and fabrics Flame resistant fibres and fabrics Nanotechnology Anti-static technology in performance apparel Everyday electric shocks from static electricity are a common occurrence and generally pose little risk to the human body. However, static electricity is a critical issue in the electronics industry where it causes an estimated US$5 bn worth of damage each year to electronic devices. A sudden discharge of static electricity can also cause fires or explosions in some environments. As people are the greatest source of static charge in the workplace, anti-static measures such as protective clothing are required in these environments. Significantly, workwear is the largest market for antistatic apparel and within this area the largest consumer is the electronics and computer industry. Anti-static performance apparel is a highly specialised market but few companies specialise solely in anti-static fibres or yarns. Some service the whole anti-static or electrostatic discharge (ESD) market with products which include workbenches, flooring, packaging and garments. More commonly, fabric or apparel firms which target the workwear or protective wear market include one or more anti-static products in their range. Many flame-retardant fabrics also have an anti-static capability. Anti-static apparel is generally worn over normal clothes and can be groundable or non-groundable. Most electronics firms choose groundable garments. The most common way to confer anti-static properties on a fabric is to incorporate conductive fibres. Common conductive elements used in fabrics include carbon, copper, silver, stainless steel or metallic salts. The choice of conductive product will partly depend on the end use and the required level of static protection. The outlook for the global anti-static apparel market is good. As more consumer products incorporate technology, so an increasing number of manufacturers will need anti-static clothing. But, in common with the textile industry in general, much of the growth may be in Asia. Profile of W L Gore: a leader in performance outerwear fabrics W L Gore & Associates uses its expertise in working with the polymer polytetrafluoroethylene (PTFE) and its applications to develop and manufacture a diverse range of around 1,000 products. These products fall into four main categories: fabrics; medical; industrial; and electronics. Applications range from dental floss to guitar strings, and vacuum cleaner bags to performance wear fabrics. The company is best known for Gore-Tex, its breathable, waterproof material. Gore-Tex was first discovered in 1969, and the first commercial order for Gore-Tex fabric was placed in 1976. The material is made from expanded PTFE and has changed the standard of performance outerwear. Gore-Tex has now grown into a family of performance wear fabrics worn by soldiers, hikers, firefighters, golfers and many others. The range includes Gore-Tex’s anti-static workwear which was launched in 2002. W L Gore has almost 7,000 employees spread throughout 24 countries. Its annual sales are close to US$2 bn. Continual innovation in fluoropolymers for performance outerwear fabrics has generated a large proportion of the company’s sales. In its 50-year history, W L Gore has taken advantage of its first-mover advantages in Gore-Tex and built a reputation for good quality and innovative products. As competition intensifies, W L Gore will need to play to these strengths more than ever. Business update Investments Quiksilver to create a new wintersports centre in Utah Joint ventures, cooperation, licensing and distribution agreements Adidas-Salomon and Porsche Puma sets up multiple joint ventures in Asia New Balance and The Levy Group: performance outerwear Markets European outdoor industry Women are significant consumers of sports goods Outdoor sportswear in China Financial results Ashworth Nike Perry Ellis International Polo Ralph Lauren Quiksilver Reebok Umbro Unifi VF Corporation Yue Yuen Trade fairs and conferences ISPO Russia Counterfeit goods Columbia Sportswear Get Full Details About This Report >> |
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