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CPG Online

Published by: eMarketer

Published: May. 1, 2002 - 76 Pages


Table of Contents


Methodology

The eMarketer Difference

The Benefits of eMarketer’s Aggregation Approach

“Benchmarking” and Projections



I E-Business and the CPG Industry

A. Introduction

B. B2B E-Commerce Activity

C. E-Business Strategy and Spending

D. Public and Private B2B Exchange Initiatives



II CPG Companies and Online Advertising



III CPG Companies and B2C E-Commerce

A. Introduction

B.Website Capabilities of CPG Manufacturers

C. Consumer Shopping Patterns

Index of Charts

Abstract

Need to know exactly how far the Consumer Packaged Goods (CPG) industry has come online? eMarketer's CPG Online Report reviews how CPG companies are working with each other online and how they are working with the consumer online.

The report covers the following topics:
  • value of Internet-based trade, by specific CPG sectors (food product, beverage and tobacco, grocery product)
  • CPG information technology spending
  • public and private CPG exchanges
  • CPG online advertising
  • CPG branding online vs. B2C e-commerce sales
The CPG Online report is a complete review of the current state of the industry online. It is the ideal resource for retailers, wholesale/distributors, consultancies, online advertising professionals and marketers working with the industry.

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