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North America E-Commerce: B2C & B2BPublished by: Juniper Research Limited Published: Apr. 1, 2002 - 212 Pages Table of ContentsMethodology The eMarketer Difference The Benefits of eMarketer’s Aggregation Approach “Benchmarking” and Future-Based Projections I E-Commerce Overview A. Economic Rebound B. US B2C E-Commerce Market Growth Quarterly B2C Revenues Monthly US B2C E-Commerce Revenues Comparative Estimates Consumer Online Buying Model C. Holiday Shopping, 2001 Comparative Estimates of Holiday Revenues II Factors Influencing B2C E-Commerce A. Multi-channel B2C Buying and Selling B. Experience Using the Internet C. Conversion Rates D. Location of Internet Use US Purchases Made Outside of the US E. Demographic Characteristics of Internet Users Income Gender Race/Origin Age F. Online Shopping Convenience Order Fulfillment Advanced Website Features G. Online Security and Fraud III Non-PC Internet Commerce A. Mobile Commerce B. Interactive TV-commerce IV Category Review A. Travel B. Computer Hardware and Software C. Gifts and Flowers D. Apparel and Footwear E. Music F. Books G. Groceries H.Automobiles I. Discount Retailers J. Online Entertainment K. Government Services V Canadian E-Commerce A. Online Shopping and Buying Internet Purchasers Per Capita Internet Expenditures B. Demographics of Canadian Internet Buyers VI B2B E-Commerce in the United States A. E-Commerce Trade in the United States B. Business Use of the Internet Business Demographics and Internet Use Broadband Internet Access Employee Internet Access VII B2B E-Commerce in Canada A. E-Commerce Trade in Canada B. Business Use of the Internet Broadband Internet Access Index of Charts AbstractThe Internet has become an integral aspect of business in North America. E-commerce has therefore grown significantly in the US and Canada, and will continue to do so in the years ahead. eMarketer's North America E-Commerce: B2C & B2B is a comprehensive overview of e-commerce in the US and Canada.eMarketer expects that over 60 million people will purchase goods and services online in 2002. North America E-Commerce: B2C & B2B reviews online retail and holiday shopping online. The report also covers online shoppers versus buyers, the factors that influence people to buy online and the demographics of those people. Despite the fact that IT spending slowed in 2001, eMarketer expects e-business spending in particular to spur further business-to-business e-commerce growth in 2002 and beyond. North America E-Commerce: B2C & B2B also delves into the levels of e-commerce trade in different business sectors and the different types of online exchanges. It also reviews how businesses of varying sizes are incorporating the Internet into daily activity. North America E-Commerce: B2C & B2B also covers:
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