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Mobile Memory: Challenges and Evolution 2005-2010

Published by: Visiongain

Published: Sep. 14, 2005 - 90 Pages


Table of Contents


Chapter 1 Executive Summary

1.1 Application-rich Mobile Handsets will drive the Mobile Memory Market

1.2 Competing Solutions to meet Mobile Handset Memory Requirements

1.3 Competing Technologies to Provide Memory Enhancements

1.4 NOR vs NAND

1.5 Memory Manufacturers




Chapter 2 Strategic Overview

2.1 Increased need for memory storage



Table 2.1: Predicted Advances in Mobile Handset Applications, 2005-2010


2.1.1 Camera Phones


Table 2.2: Memory Requirements for Still Images


2.1.2 Video and TV


Table 2.3: Memory Requirements for Video Capture


2.1.3 Gaming


Table 2.4: Memory Bandwidth Requirements for 3D Gaming


2.1.4 Music


Table 2.5: MP3 Memory Requirements



2.2 Market Overview


2.2.1 In-Built Handset Memory Market


2.2.1.1 The Flash Memory Market


Chart 2.1: Flash Memory Market Revenue, 2000-2005

Chart 2.2: Flash Memory Market Share, 2004


2.2.1.2 The RAM Market


2.2.2 Memory Card Market


Chart 2.3: Flash Memory Card Sales Forecast by device, 2005

Chart 2.4: Memory Card Market Forecast by Format, 2005


2.2.3. Remote Server Storage Market


Table 2.6: Mobil Harddisk pricing





Chapter 3 Technical Focus

3.1 Handset Memory


3.1.2 Semiconductor Based Memory


3.1.2.1 Handset Memory Architecture


Table 3.1: Changes in Mobile Memory Architecture


3.1.2.2 Random Access Memory (RAM)


3.1.2.2.1 SRAM

3.1.2.2.2 DRAM


Table 3.2: DRAM and SRAM Comparison


3.1.2.2.3 PSRAM


3.1.2.2.3.1 PSRAM Developments


Table 3.3: CellularRAM vs SRAM


3.1.2.2.4 SDRAM


Table 3.4: Supply Voltage for Differing DDR Specifications





3.1.3 Flash Memory


3.1.3.1 Flash Architecture


3.1.3.1.1 NOR Flash

3.1.3.1.2 NAND Flash


3.1.3.1.2.1 MLC vs SLC


3.1.3.1.3 NOR vs NAND


Table 3.5: NOR vs NAND - Comparison of the Two Flash Memories


3.1.3.1.3.1 Density


Chart 1.1: Average NAND Flash Density Forecast


3.1.3.1.3.2 Read Speed

3.1.3.1.3.3 Write and Erase Speeds

3.1.3.1.3.4 Life Span



3.1.3.1.4 The NOR / NAND Combination




3.2 Removable Memory


3.2.1 Removable Storage Advantage

3.2.2 Memory Card Architecture


3.3 Available Memory Cards


3.3.1 Multimedia Cards (MMC)


Table 3.6: MMCA Board of Directors


3.3.1.1 MMC Security Issues



3.3.2 Secure Digital (SD)


Table 3.7: SD Association Board of Directors

3.3.2.1 SD Security




3.3.3 Memory Stick


Table 3.8: Comparison of MMC, SD Card and Memory Stick


3.3.4 SIM Card Storage


3.4 Remote Server Storage Market


3.4.1 Advantages of Remote Storage





Chapter 4 Competitive Landscape


Chart 4.1: H1 2005 DRAM Market Share

Chart 4.2: H1 2005 NOR Flash Market Share

Chart 4.3: H1 2005 NAND Flash Market Share


4.1 Assessment of leading Mobile Handset Memory Manufacturers


4.1.1 Atmel Corporation


4.1.1.1 Atmel Profile

4.1.1.2 Atmel Analysis


4.1.2 Cypress Semiconductor


4.1.2.1 Cypress Profile

4.1.2.2 Cypress Analysis


4.1.3 Elpida


4.1.3.1 Elpida Profile

4.1.3.2 Elpida Analysis


4.1.4 Intel


4.1.4.1 Intel Profile

4.1.4.2 Intel Analysis


4.1.5 Kingston Technology


4.1.5.1 Kingston Technology Profile

4.1.5.2 Kingston Technology Analysis


4.1.6 Lexar Media


4.1.6.1 Lexar Profile

4.1.6.2 Lexar Analysis


4.1.7 Micron


4.1.7.1 Micron Profile

4.1.7.2 Micron Analysis


4.1.8 M-Systems


4.1.8.1 M-Systems Profile

4.1.8.2 M-Systems Analysis


4.1.9 Renesas Technology


4.1.9.1 Renesas Profile

4.1.9.2 Renesas Analysis


4.1.10 Samsung


4.1.10.1 Samsung Profile

4.1.10.2 Samsung Analysis


Chart 4.4: Samsung NAND Market Share, 2004-2006



4.1.11 SanDisk


4.1.11.1 SanDisk Profile

4.1.11.2 SanDisk Analysis


4.1.12 Spansion


4.1.12.1 Spansion Profile

4.1.12.2 Spansion Analysis


4.1.13 Toshiba


4.1.13.1 Toshiba Profile

4.1.13.2 Toshiba Analysis


Table 4.2: Vendor product and strategy comparison







Chapter 5 Mobile Memory Market Evolution and Forecasts

5.1 Market Drivers


5.1.1 Camera Phone Growth


Chart 5.1: Shipment of Camera Phones, 2005-2010


5.1.2 Mobile Video and TV Growth


Chart 5.2 Mobile Digital TV Handset Shipments, 2005-2010


5.1.3 Mobile Gaming Growth


Chart 5.3: Mobile Handset Gaming Revenues, 2005-2010

Chart 5.4: Shipments of Mobile Phones with MP3 players, 2005-2010


5.1.4 Mobile Handset Music Growth

5.1.5 Memory Improvements are Critical


5.2 Embedded Memory Market Future


5.2.1 Challenges for Embedded Memory in Mobile Handsets


5.2.1.1 Power Consumption

5.2.1.2 Smaller Handset Designs

5.2.1.3 Early Access to Technology


5.2.2 Embedded Memory Market Future


Table 5.1: Mobile Handset Memory Market SWOT Analysis



5.2.2.1 Embedded Mobile Handset Memory Architecture

5.2.2.2 Flash Memory Forecast


Chart 5.5: Flash Memory Global Revenue Forecast, 2005-2010


5.2.2.3 NAND vs NOR Flash forecast


Chart 5.6: NAND / NOR Revenue Forecasts, 2005-2010


5.2.2.3.1 Flash Memory in the Handset

5.2.2.3.2 The End for NOR?


Chart 5.7: Ultra Low Cost Handset Shipments, 2005-2010

Chart 5.8: DRAM and SRAM Forecast, 2005-2010





5.2.3 RAM Forecasts

5.2.4 Future Technologies for Embedded Memory


5.2.4.1 Bringing the Hard Drive to Mobile Handsets: The Micro drive


5.2.4.1.1 Size

5.2.4.1.2 Power Consumption

5.2.4.1.3 Reliability and Durability

5.2.4.1.4 Cost Structure

5.2.4.1.5 Hard Drive Overview


5.2.4.2 Future Technologies to Rival Flash?


5.2.4.2.1 Magnetic RAM (MRAM)

5.2.4.2.2 Ferroelectric RAM (FeRAM)

5.2.4.2.3 Ovonic Unified Memory (OUM)




5.3 The future of Removable Storage


5.3.1 Challenges For Removable Storage


5.3.1.1 Digital Rights Management

5.3.1.2 Fragmentation


5.3.2 Removable Storage Forecast


Chart 5.9: Shipments of Handsets with Memory Card Slots, 2005-2010

Chart 5.10: Global Flash Memory Revenues, 2005-2010

Chart 5.11: Memory Card Shipments by end Device, 2005-2010


5.3.3 Card Format forecasts 2005-2010


Chart 5.12: Memory Card Forecast by Format, 2005-2010


5.3.3.1 SIM Card Memory Developments




5.4 Remote Storage

5.5 The future of mobile memory


5.5.1 High and Mid-Range Mobile Handsets

5.5.2 Low Cost Handsets




Chapter 6 Conclusions and Recommendations

6.1 Conclusions

6.2 Recommendations




Appendix A About visiongain

Appendix B Report evaluation form




Companies and organisation mentioned in this report:

Apple

Atmel

Carphone Warehouse

Comverse

Cornice

Cypress Semiconductor

Elpida

Giesecke & Devrient

Hitachi

Hynix

Infineon

Infinite Solutions

Intel

Kingston

Lexar

Micron Technologies

Motorola

M-Systems

Multimedia Card Association

Nintendo

Nokia

Panasonic (Matsushita Electronics)

Renesas

Rok Entertainment

Samsung

SanDisk

SD Card Association

Siemens

Sony

Sony Ericsson

Spansion (AMD)

STM

Storegate

Toshiba

Vodafone

Abstract

The requirements of mobile handset memory must change dramatically through 2005-2010. We are already witnessing a battle between NAND flash vs NOR flash technology and visiongain believe that this battle is only the tip of the iceberg.

Visiongain's brand new report examines how improved memory capabilities are essential for the increased number of advanced applications and mobile handset developments. These changes will affect manufacturers of memory products, handset designers, mobile operators and device end-users. Are you prepared for these changes? It is essential you read this report today.

The changes in the mobile handset memory market present both an opportunity and a threat to you. This latest visiongain report identifies the crucial issues generated by these changes and how you can best to adapt to them.

This report answers key questions for you, such as:
  • What are the key drivers behind mobile handset memory?
  • How will the mobile memory market evolve in the next 5 years?
  • How will mobile handset architecture evolve?
  • What are the most effective memory solutions currently and in the coming period?
  • What are the strategies of the leading players in this market?
  • Which future technologies will be developed and what will be their impact?
By ordering this report, you will understand how mobile handset memory is changing and how you can benefit now and in the future.

The report analyses:
  • Available options for vendors and operators, including embedded memory, memory cards and remote storage
  • The main manufacturers of mobile handset memory products, their products and strategies
  • Attitudes of handset makers towards different types of memory
  • The technology and evolution scenarios
  • The challenges faced both now and in the future.
By reading this report, you will learn how the basic architecture of embedded memory is shifting away from traditional designs. The report analysis how and why different technologies are being used in embedded memory, and how you can benefit from this understanding. In addition, this report provides memory revenue and shipment forecasts by technology, format and device type.

This report is the essential yearly report for the mobile memory market.

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

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