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IT Training - Market ReportPublished by: Key Note Publications Ltd Published: Sep. 1, 2004 - 88 Pages Table of Contents1. Market Definition REPORT COVERAGE MARKET SECTORS Instructor-Based Training E-Learning Problems of Calculation MARKET TRENDS Computerisation Drives Demand IT Budgets: The Pressure Eases The First Signs of Recovery E-Business a Driver of Demand IT Training Becomes More Diverse ECONOMIC TRENDS Inflation Table 1: UK Rate of Inflation (%), 1999-2003 Unemployment Table 2: Actual Number of Unemployed Persons (million), 1999-2003 Population Table 3: UK Resident Population Estimates by Sex (000), Mid-Years 1999-2003 MARKET POSITION Table 4: IT Training as a Share of the UK Computer Market (%), 2000-2004 2. Market Size THE TOTAL MARKET Table 5: The Total UK IT Training Market by Value at Current Prices (£m), 2000-2004 Table 6: Staff Receiving Training in the Previous 13 Weeks by Type of Company(%), Q4 2003 Brand Shares Table 7: The Top 20 IT Training Providers by Market Share by Value (%), 2003 3. Industry Background INTRODUCTION Recent History NUMBER OF COMPANIES Table 8: The Number of UK Companies Engaged in the IT Training Market by Size (£m and %), 2003 HOW ROBUST IS THE MARKET? KEY TRADE ASSOCIATIONS British Computer Society British Educational Communications and Technology Agency British Learning Association Chartered Institute of Personnel and Development The E-Learning Network E-skills UK Ltd European Institute for E-Learning European Computer Driving Licence Foundation Intellect Institute of IT Training The Learning and Skills Council (LSC) The Sector Skills Development Agency 4. Competitor Analysis THE MARKETPLACE MARKET LEADERS IBM Education Service Ltd Company Structure Current and Future Developments Financial Results InterQuad Learning Ltd Company Structure Current and Future Developments Financial Results Learning Tree International Ltd Company Structure Current and Future Developments Financial Results Oracle University Company Structure Current and Future Developments Financial Results Parity Training Ltd Company Structure Current and Future Developments Financial Results QA PLC Company Structure Current and Future Developments Financial Results SAP UK Education Company Structure Current and Future Developments Financial Results SkillSoft PLC Company Structure Current and Future Developments Financial Results Spring IT Training Ltd Company Structure Current and Future Developments Financial Results Thomson NETg Ltd Company Structure Current and Future Developments Financial Results Others OUTSIDE SUPPLIERS Hardware and Software Vendors Other Suppliers MARKETING ACTIVITY Table 9: Main Media Advertising Expenditure by Type of IT Training Companies (£000), Year Ending March, 2004 5. Strengths, Weaknesses, Opportunities and Threats STRENGTHs WEAKNESSES OPPORTUNITIES THREATS 6. Buying Behaviour THE TRAINING AUDIENCE Table 10: Number of Employed People in ICT Industries and ICT Occupations (000), Q3 2003-Q4 2003 Table 11: Breakdown of Employees in ICT Industries by Type of Company (000), Q4 2003 Table 12: Breakdown of ICT Occupations by Type of Company (000), Q4 2003 Table 13: Employees in ICT Industries by Sex, Age, Region and Occupation (%), Q2 2002-Q3 2003 Skill Shortages Persist Lack of IT Skills is a Tactical Issue Training Characteristics of the ICT Industry Table 14: Training Trends in the ICT Industry (%), 2003 Table 15: The Types of Off-the-Job Training Provided by ICT Companies in England - those which provided training only, 2003 Skill Shortages by Occupation Table 16: Vacancies That Are Hard to Fill in England by General Occupation (000), 2002 Table 17: Skill Shortage Vacancies by General Occupation in England (000), 2002 Table 18: Skill Characteristics of the Occupation Skills Gap in England (number and %) 2002 Choice Drivers 7. Current Issues COMPANY FAILURES AND TAKEOVERS FREE TRAINING FOR SMALL FIRMS NEW BUSINESS STRATEGIES 8. The Global Market Introduction 9. Forecasts INTRODUCTION FORECASTs 2004 to 2008 Table 19: Forecasts Total UK IT Training Market by Value at Current Prices (£m), 2004-2008 Future trends Table 20: Projections of Employment in the UK Computer Market and Related Industries (000), 2002, 2007 and 2012 Table 21: Employment in the Computer and Related Industries by Occupational Group (000), 2002, 2007 and 2012 10. Company Profiles Learning Tree International Ltd Parity Training Ltd Qa Plc Thomson Netg Ltd 11. Further Sources Associations General Sources Government Publications Bonnier Information Sources AbstractKey Note estimates that the UK IT (Information Technology) training market was worth £545m in 2003. The market has declined significantly from £772m in 2000. The global contraction in IT budgets and the cancellation of new IT projects have adversely impacted on the market. However, the final quarter of 2003 saw the first signs that a recovery in the IT industry has started and this is expected to feed through into the IT training market in the second half of 2004. In 2004, Key Note expects the market to grow by 2.8%, the first year of growth since 2000.The IT training market consists of two broad sectors: instructor-led training (ILT) and e-learning (or technology-based training). E-Learning has been the major growth sector of the market in recent years as it has grown in maturity and sophistication. However, it is increasingly difficult to distinguish between these two sectors given the growing trend towards blended learning. That is, courses featuring both instructor-led and computer-based components. Companies like Parity and QA which have moved strongly into e-learning generally outperformed the market in 2002/2003, while those such as Learning Tree which continue to offer only ILT courses, have lost market share. In 2003, Parity Training was the largest training provider in the market, followed by Learning Tree International and then QA and Thomson Netg. The training arms of major vendors like SAP, IBM and Oracle are also important players in the market. Clients are looking to cut their training budgets and are demanding a wide range of delivery media for their training, including classroom-based instruction, mentoring and Web-based training. In other words, the capital investment required in training businesses is increasing, which is squeezing out the smaller operators. While the industry is showing the first signs of recovery, the end of 2003 and beginning of 2004 witnessed some high profile company failures - e.g. Informatics Group, KnowledgePool and DACG - although some of these have been rescued by buyers and continue to trade. Major players in the market are embarking on strategic actions to improve their ability to compete in the 2004 to 2009 period. This has resulted in companies changing their service offerings to clients and changing their own internal operations. When facing clients, training providers are offering a wider range of training services - i.e. offering business and professional skills to IT staff and offering outsourcing and managed training services and targeting more aggressively the public sector, whose IT budgets are expanding strongly. Internally, they are bearing down on costs by moving into e-learning and turning fixed costs into variable costs i.e. increasingly buying in training resources from third parties on a needs basis, renting training rooms which only need to be paid for when actually used and using more freelance trainers rather than permanent staff, which cuts their overheads. A strong recovery in IT training spending is anticipated for the period 2004 to 2009 and the above strategic moves are designed to exploit the key growth areas in the training market over that period. These will be managed services, or outsourcing and out-tasking, professional and general business skills aimed at IT professionals, blended training, multilingual, globally delivered courses (aimed at large, international companies) and training in the public sector. Key Note Market Reports
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