|
|
Holiday Purchasing Patterns - Market AssessmentPublished by: Key Note Publications Ltd Published: Feb. 1, 2004 - 106 Pages Table of ContentsExecutive Summary 1. Introduction OVERVIEW RESEARCH DEFINITIONS Tourism Forms of Tourism Purpose of Tourism Basic Tourism Units - Visits Short Breaks Inclusive or Package Holidays Independent Holidays 2. Strategic Overview MARKET DYNAMICS AND SEGMENTATION Market Segmentation Current Developments in the UK Holiday Market - Overview Table 1: UK GDP and the UK Holiday Market by Volume and Value (£bn and million trips), 1998-2002 Table 2: UK Household Disposable Income at Current Prices (£m), 1998-2002 Exchange-Rate Fluctuations Table 3: The Value of Sterling (exchange rate e/£),1998-2002 COMPETITIVE STRUCTURE AND DISTRIBUTION UK Domestic Holiday Sector Table 4: Booking Characteristics for Domestic Short Break Holiday Trips (% of respondents), 2002 UK Outbound Holiday Sector The Vertically Integrated Travel Groups Table 5: The 'Big Four' Vertically Integrated Tour-Operating Groups, 2003 Distribution 3. The Domestic Holiday Market UK DOMESTIC HOLIDAYS Table 6: The UK Domestic Holiday Market by Volume and Value (million trips and £bn), 1999-2003 Figure 1: The UK Domestic Holiday Market by Volume and Value (million trips and £bn), 1999-2003 Length of Stay Table 7: The UK Domestic Holiday Market by Length of Stay by Volume and Value (million trips, £bn and %), 1999-2003 Figure 2: The UK Domestic Holiday Market by Length of Stay by Volume and Value (million trips and £bn), 1999-2003 Expenditure per Trip Table 8: The UK Domestic Holiday Market by Average Expenditure per Trip (£), 1999-2003 Seasonality Table 9: The UK Domestic Holiday Market by Seasonal Distribution of Trips (%), 1998-2002 Mode of Transport Table 10: The UK Domestic Holiday Market by Main Mode of Transport Used (%), 1998, 1999 and 2002 Destination Trends Table 11: Domestic Holiday Destinations by English Region (% of total trips, nights and expenditure), 2001 Product Trends 4. The Outbound Holiday Market UK OUTBOUND HOLIDAYS Table 12: The UK Outbound Holiday Market by Volume and Value (million trips and £bn), 1999-2003 Figure 3: The UK Outbound Holiday Market by Volume and Value (million trips and £bn), 1999-2003 Length of Stay Table 13: The UK Outbound Holiday Market by Length of Stay by Volume and Value (million trips, £bn and %), 1999-2003 Figure 4: The UK Outbound Holiday Market by Length of Stay by Volume and Value (million trips and £bn), 1999-2003 Expenditure per Trip Table 14: The UK Outbound Holiday Market by Average Expenditure Per Trip (£), 1999-2003 Seasonality Table 15: The UK Outbound Holiday Market by Seasonal Distribution of Trips (%), 1998-2002 Mode of Transport Table 16: The UK Outbound Holiday Market by Main Mode of Transport Used by Volume (million trips), 1998-2002 Destination Trends Table 17: The UK Outbound Holiday Market by Destination Region by Volume (million trips), 1998-2002 Table 18: The UK Outbound Holiday Market by Destination Country and Holiday Type by Volume (000 trips and %), 2002 Product Trends Table 19: The UK Outbound Holiday Market by Inclusive-Tour Share by Volume (million trips), 1998-2002 Table 20: The UK Outbound Holiday Market by Inclusive-Tour Share by Value (£m), 1998-2002 Niche Products Table 21: The UK Ocean Cruise Market by Volume (000 cruise trips), 1998-2002 Independent Holidays Abroad 5. International Holiday Purchasing Patterns MARKET DEVELOPMENTS International Tourist Arrivals Table 22: World International Tourist Arrivals by Region (million), 1998-2002 European Tourist Arrivals Table 23: European Tourist Arrivals by Region (million), 2000-2002 Table 24: Expenditure on International Tourism - Top Ten Countries and Percentage Change ($bn and %), 2002 COMPETITOR ENVIRONMENT Activity Holidays European Operators CONSUMER BEHAVIOUR 6. PEST Analysis POLITICAL FACTORS European Union Legislation ECONOMIC FACTORS Exchange Rate Taxation Equity SOCIAL FACTORS Demographic Changes Table 25: Percentage of Households in Great Britain by Size of Household and Number of Households (% and million), 1961, 1971, 1981, 1991 and 2001 More Variety Deterrents Sustainable Development Media Coverage TECHNOLOGICAL FACTORS 7. Consumer Dynamics CONSUMER RESEARCH Problems in Interpreting the Results Table 26: Sources of Information and Decision-Making Factors in Holiday Purchase (% of respondents), 2003 REPEAT HOLIDAY PURCHASES Table 27: UK Holiday Market - Penetration and Repeat Purchases (% of respondents), 1999-2003 Table 28: Profiles of Holidaymakers by Number of Holidays in the Last 12 Months (% of respondents), 2003 DOMESTIC VERSUS OUTBOUND HOLIDAYMAKERS (S1 AND S2) Table 29: UK Holidays Versus Holidays Abroad (% of respondents), 2003 SHORT BREAKS VERSUS LONG HOLIDAYS (S3 AND S4) Table 30: Short Breaks Versus Long Holidays (% of respondents), 2003 HOLIDAY DECISION INFLUENCES Holiday Brochures Versus Television Programmes (S5 and S6) Table 31: Holiday Brochures Versus Television Programmes (% of respondents), 2003 TELEVISION ADVERTISEMENTS VERSUS TELETEXT (S7 AND S8) Table 32: Television Advertisements Versus Teletext (% of respondents), 2003 INTERNET VERSUS MAGAZINE ARTICLES (S9 AND S10) Table 33: Holidays on the Internet Versus Magazine Articles (% of respondents), 2003 WORD OF MOUTH (S11) Table 34: Holidays Prompted by Word of Mouth (% of respondents), 2003 BOOKING THROUGH TRAVEL AGENTS OR VIA THE INTERNET (S12 AND S13) Table 35: Holidays Booked Through Travel Agents and Via the Internet (% of respondents), 2003 BOOKING PROFILE - INFLUENCE OF THE INTERNET Table 36: UK Holiday Market - Booking Profile (% of respondents), 1999-2003 Booked as a Package or Arranged Independently (S14 and S15) Table 37: Package Versus Independent Holidays (% of respondents), 2003 EARLY VERSUS LATE BOOKINGS (S16 AND S17) NEVER TAKING HOLIDAYS (S18) Table 38: Early Versus Late Booking (% of respondents), 2003 Table 39: Those Never Taking Holidays (% of respondents), 2003 8. The Future INTRODUCTION The Political and Regulatory Environment ECONOMIC AND SOCIAL FORECASTS 2004-2007 Economic Prospects Table 40: Forecast of UK Gross Domestic Product (%), 2004-2007 Socio-Demographic Trends Table 41: The Forecast UK Population by Gender (000), 2004-2007 HOLIDAY MARKET FORECASTS 2004-2008 Table 42: The Forecast UK Domestic and Outbound Holiday Market by Volume and Value (million trips and £bn), 2004-2008 Figure 5: The Forecast UK Total Domestic and Outbound Holiday Market by Volume and Value (million trips and £bn), 2004-2008 Table 43: The Forecast UK Outbound Holiday Market by Volume and Value (million trips and £bn), 2004-2008 Figure 6: The Forecast UK Outbound Holiday Market by Volume and Value (million trips and £bn), 2004-2008 9. Glossary 10. Further Sources Associations General Sources Government and Official Sources Other Sources Bonnier Information Sources Key Note Research The Key Note Range of Reports AbstractThis report reviews the holiday purchasing patterns of UK consumers. It includes short breaks and long holidays both at home and abroad.The international travel and tourism market has been unstable in recent years with a number of unforeseen events having an impact on the market. Some of these have affected the international travel market overall, others have had more impact on the UK outbound market and some have had more affect on the domestic market. Since 1999, major influences on the market have included:
UK consumers expect more choice, variety and individuality and the market panacea of 'pile them high, sell them cheap' is no longer a recipe for success for the holiday market in general, and for the outbound holiday market in particular. Although mass-market sun and sea holidays are still the bedrock of the outbound holiday market, it is specialist holidays targeted at particular market segments that are the key to profitability. Many of the major outbound tour operators offer large portfolios providing a range of different product brands targeted at different markets. The driving force behind the underlying growth in the UK holiday market is the increasing level of repeat purchases or multi-holidaymaking in any year. Since 1999, the percentage of UK adults taking an annual holiday has not changed significantly, with the exception of 2003. The growth in multi-holidaymaking has stimulated the market for short holidays in the UK, while long holidays in the UK have remained more or less on a plateau. Outbound holiday growth has been much more dynamic than domestic holiday growth with long and short holidays each showing increases. Much of the growth in short holidays abroad has been stimulated by the establishment and expansion of low-cost airline services. Low-cost airline services are characterised by direct independent booking facilities via the Internet. Their operation has encouraged a growth in the use of the Internet for seeking information on travel and for booking transport and accommodation. The Internet is also an ideal distribution medium for many travel and transport requirements and allows direct bookings to be made to package-holiday operators. Travel agents, in general, appear to be most affected by the fact that more bookings are being made directly over the Internet by the consumer, although there are many travel agents that have capitalised on Web bookings. Key Note Market Assessments
Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||