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Exhibitions & Conferences - Market ReportPublished by: Key Note Publications Ltd Published: Apr. 1, 2004 - 118 Pages Table of Contents1. Market Definition REPORT COVERAGE Exhibitions Conferences MARKET SECTORS Exhibitions Exhibition Industry Sectors Service and Related Industries Arts, Culture, Hobbies, Recreation and Sport Lifestyle, Homes and Giftware Broadcasting, Computers, Electronics and Telecommunications Aerospace, Automobile, Marine, Public Transport and Defence Agriculture, Livestock, Forestry and Fishing Medicine, Healthcare and Pharmaceuticals Catering, Food Processing and Beverages Clothing, Textiles and Footwear Industry, Manufacturing and Science Building, Construction, Mining and Public Services Maintenance, Environment, Conservation, Protections and Security Industrial Chemical Processing General Trade Fairs Energy, Power and Water Conferences By Type of Venue Table 1: Estimated UK Distribution of Conference Venues by Type (%), 2002 By Type of Conference Organiser Table 2: UK Venue Types Favoured by Associations and Corporates (%), 2002 By Type of Conference Table 3: Non-Residential and Residential UK Conferences by Type (%), 2002 MARKET TRENDS Sponsorship of Events and Exhibition Features is Gaining Importance Influences of New Technology on Conferences and Exhibitions Virtual Exhibitions Are Less Influential Increased Specialisation ECONOMIC TRENDS Population Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 1999-2003 Gross Domestic Product Table 5: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 Inflation Table 6: UK Rate of Inflation (%), 1999-2003 Unemployment Table 7: Actual Number of Unemployed Persons in the UK (million), 1999-2003 Household Disposable Income Table 8: Average Annual UK Household Disposable Income (£), 1998-2002 MARKET POSITION Destination UK Table 9: Overseas Residents' Business Visits to the UK (number and %), 2001 and 2002 Table 10: Expenditure by Exhibition and Conference Visitors to the UK by Country of Origin (% and £m), 2002 International Destinations Conferences Table 11: Top Ten Countries Hosting International Meetings of at Least 300 Participants (% of worldwide total), 2000 and 2002 Table 12: Top International Meetings Cities (% of worldwide total), 2002 Exhibitions Table 13: EMECA Venues by Gross Space Available (square metres), 2002 Table 14: EMECA Venues by Number and Type of Visitors (number and %), 2002 Table 15: EMECA Venues by Number and Type of Exhibitors (number and %), 2002 2. Market Size EXHIBITIONS Number of Exhibitions Table 16: The Total Number of UK Exhibitions by Type, 1998-2003 Table 17: Estimated Number of UK Trade Exhibitions by Sector, 2003 Number of Visitors Table 18: The Total Number of Visitors to UK Exhibitions by Type, 1998-2002 Exhibition Space Sold Table 19: Estimated Net Space Sold and Yield at UK Exhibitions (million square metres and %), 1998-2002 Expenditure by Exhibitors Table 20: Total Expenditure by Exhibitors at UK Exhibitions (£m), 1999-2003 CONFERENCES Number of Venues and Delegate Capacity Table 21: Number of UK Conference Venues and Average Delegate Capacity by Type of Venue, 2002 Number of Conferences Table 22: Estimated Number of UK Conferences by Type, by Type of Venue (number and %), 2002 Revenue Table 23: Estimated Value of the UK Conferences Market (000, £ and £m), 2002 and 2003 3. Industry Background RECENT HISTORY NUMBER OF COMPANIES REGIONAL VARIATIONS IN THE MARKET Table 24: Estimated Distribution of Conferences and Venues in the UK by Region (million and %), 2002 Regional Distribution of Major Venues Central England Birmingham Coventry Telford Northern England Doncaster Harrogate Manchester Yorkshire Southern England Bournemouth Brighton London Wales Cardiff Scotland Edinburgh Glasgow Northern Ireland and the Republic of Ireland Belfast Dublin Other Venues Universities Unusual Venues HOW ROBUST IS THE MARKET? LEGISLATION Disability Discrimination Act KEY TRADE ASSOCIATIONS Association of Exhibition Organisers British Association of Conference Destinations British Exhibition Contractors Association European Federation of Conference Towns European Major Exhibition Centres Association Exhibition Venues Association International Congress and Convention Association Meetings Industry Association Venuemasters New Associations European Federation of Associations of Professional Congress Organisers Incentive Travel and Meetings Association and Corporate Event Association Association of Exhibition Contractors 4. Competitor Analysis The Marketplace Organisers Market Sectors MARKET LEADERS Advanstar Communications (UK) Ltd Company Structure Current and Future Developments Financial Results Brand Events Ltd Company Structure Current and Future Developments Financial Results CMP Information (2004) Ltd Company Structure Current and Future Developments Financial Results Earls Court & Olympia Group Ltd Company Structure Current and Future Developments Financial Results EMAP PLC Company Structure Current and Future Developments Financial Results ExCeL Company Structure Current and Future Developments Financial Results Expomedia Group PLC Company Structure Current and Future Developments Financial Results Haymarket Exhibitions Ltd Company Structure Current and Future Developments Financial Results Informa Group PLC Company Structure Current and Future Developments Financial Results Inside Communications Ltd Company Structure Current and Future Developments Financial Results Montgomery International Ltd Company Structure Current and Future Developments Financial Results The National Exhibition Centre Ltd Company Structure Current and Future Developments Financial Results Reed Exhibitions Ltd Company Structure Current and Future Developments Financial Results William Reed Publishing Ltd Company Structure Current and Future Developments Financial Results OTHER COMPANIES Revelation (Event Management) Ltd Forbidden Technologies PLC Opex Exhibition Services Ltd JLA OUTSIDE SUPPLIERS Exhibition and Conference Equipment Shows Award-Winning Suppliers Publishers MARKETING ACTIVITY Table 25: Main Media Advertising Expenditure on Selected Exhibitions (£000), Years to September 2002 and 2003 Industry Trade Shows Industry Awards AEO Excellence Awards Meetings Industry Marketing Awards Corporate Event Association CEA Awards 5. Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 6. Buying Behaviour THE EXHIBITORS Main Objectives Table 26: Main Objectives of Trade and Consumer Exhibitors (% of respondents), 2003 Promoting Their Presence Table 27: Trade Exhibitors' Favoured Methods of Promoting Their Presence at Exhibitions (%), 2003 THE VISITORS Trade Shows Consumer Shows Table 28: Consumers' Reasons for Visiting Exhibitions (% of visitors), 2003 Use of Exhibition Websites Table 29: Proportion of Visitors Accessing Exhibition Websites (% of visitors), 2003 PROFILES OF EXHIBITION AND CONFERENCE DELEGATES By Social Grade By Sex and Age 7. Current Issues MEASURING RETURN ON INVESTMENT COMPETING WITH INTERNATIONAL MARKETS CORPORATE ACTIVITY Exhibition Bulletin Doing Business in Iraq Exhibition Facts Row Niche Marketing Launch of VNU Exhibitions Europe New Haymarket Product Launches 8. The Global Market GLOBAL MARKET SHARES Table 30: Breakdown of the Worldwide Meetings Market by Continent (%), 2002 GROWING MARKETS Australia China Table 31: Visitors to China by Volume and Value (000 and $m), 1996-2000 India LACK OF GLOBAL MARKET SIZE DATA 9. Forecasts INTRODUCTION The Economy Population Table 32: Forecast UK Resident Population by Sex (000), 2004-2008 Gross Domestic Product Table 33: Forecast UK Gross Domestic Product in Real Terms (%), 2004-2008 Inflation Table 34: Forecast UK Rate of Inflation (%), 2004-2008 Unemployment Table 35: Forecast Actual Number of Unemployed Persons in the UK (million), 2004-2008 FORECASTS 2004 TO 2008 Exhibitions Number of Exhibitions Table 36: Forecast Total Number of UK Exhibitions, 2004-2008 Expenditure by Exhibitors Table 37: Forecast Total Expenditure by Exhibitors at UK Exhibitions (£m), 2004-2008 Conferences Table 38: The Forecast Value of the UK Conferences Market (£m), 2004-2008 FUTURE TRENDS Cut-Price Travel Market Segmentation Europeanisation/Globalisation Product Development Technological Changes Table 39: The Importance of the Internet to Exhibitors' Businesses (% of respondents), 2003 Competitor Forecasts 10. Company Profiles CMP INFORMATION (2004) LTD EARLS COURT & OLYMPIA GROUP LTD Emap Plc THE NATIONAL EXHIBITION CENTRE LTD Reed Exhibitions Ltd 11. Further Sources Associations Publications General Sources Government Publications Other Sources Bonnier Information Sources AbstractReed Exhibitions Ltd, the market leader in the exhibitions industry, provides the most succinct summary of the exhibitions industry: "Exhibitions are a major contributor to local and national economies and play a key role in industrial and commercial development, particularly in emerging markets. They provide a shop window for regional and national industry, stimulate foreign investment in industry and infrastructure, and facilitate technology transfer. They also create employment and generate direct spending on hotels, restaurants, transport and local business."The two main industry associations - the Association of Exhibition Organisers (AEO) and the Exhibition Venues Association (EVA) - both told Key Note, ahead of the publication of their official market size figures, that the market performed surprisingly well on the whole in 2003, given the global events that threatened to disrupt it. Some markets mushroomed while others, such as IT, slowed. Although visitor numbers were not dramatically up on 2002, they held up and the industry has moved into 2004 with more optimism than it did at the start of 2003. Not surprisingly, exhibitions and conferences within the security sectors showed growth, while consumer exhibitions remained a popular day out. With organisers including ever larger and more spectacular features within their shows, made possible by sponsors that are keen to align their brands with show values, the consumer exhibitions sector is expected to grow. Key to the market's future is the importance of measuring the return on investment and the industry authorities will be increasing their endeavours to find a workable method to measure it in a consistent way over the coming years. This type of knowledge will provide support for the industry as it competes against other forms of marketing - particularly when budgets are cut at times of economic downturn. However, there are strong indications that 2004 will see the long-awaited economic upswing, although owing to the generally long lead times - shows are booked 1 or even 2 years in advance - this might not be reflected in this market immediately. Nevertheless, there is always scope to sell more space as last-minute exhibitors come on board. The industry is also likely to become more diversified. Shows are becoming more specialised and more targeted, but where they complement each other and aim for the same target audience, they are increasingly running alongside each other, with as many as six or seven different shows running concurrently, either in parallel or as shows within shows. This gives scope to trial new shows and form partnerships. The trend towards globalisation continues apace and the larger exhibition and conference organisers are increasing their footings within the new markets, especially in Eastern Europe, the Far East and even the Middle East: a convention organised in London to look at opportunities within Iraq was not without controversy. Key Note Market Reports
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