Market for Healthy Prepared Foods

Published by: Kalorama Information

Published: Feb. 1, 1996 - 348 Pages

Table of Contents

Chapter One: Executive Summary

• Overall Market Size and Forecast
  
• Reduced-Fat, Reduced-Cholesterol Foods
  
• High-Fiber Foods
  
• Low-Sodium Foods
  
• Vitamin- and Mineral-Enriched Foods
  
• Limiting and Growth Factors
  
• Growing Consumer Affinity for Light Foods
  
• Popular Light Foods
  
• Weight and Dieting
  
• Continuing Consumer Interest
  
• Developing Products that Have Low-Caloric Content
  
• Advances in Food Technology
  
• Changing Government Regulations
  
• Regulatory Influences
  
• The Nutrition Labeling and Education Act (NLEA)
  
• The New Nutrition Label
  
• Effects of the NLEA
  
• Regulatory Delays
  
• Recommendation for Expert Review Panels
  

Chapter Two: Market Overview

• Overall Market Size And Forecast
  
• Reduced-Fat, Reduced-Cholesterol Foods
  
• High-Fiber Foods
  
• Low-Sodium Foods
  
• Vitamin- and Mineral-Enriched Foods
  
• Limiting And Growth Factors
  
• Consumer Interest
  
• Developing Products that Have Low-Caloric Content
  
• Increased Availability of Improved Products
  
• Changing Government Regulations
  
• Product Trends In Healthy Prepared Foods
  
• Health Claims Made by New Products
  
• Reduced-/Low-Calorie Claims Down
  
• Reduced-/Lowfat Claims Up
  
• Sodium and Cholesterol Claims Both Down
  
• Fiber and Calcium Continue to Lag
  
• Nutrient Claims Among Healthy Product Introductions
  
• Most Healthy Foods Make Fat-Related Claims
  
• Types of Fat-Related Claims
  
• Types of Cholesterol-Related Claims
  
• Types of Calorie-Related Claims
  
• Types of Sodium-Related Claims
  
• Types of Fiber-Related Claims
  
• Percent of Products Making Health Claims, by Food Category
  
• Fat-Related Claims
  
• Cholesterol-Related Claims
  
• Calorie-Related Claims
  
• Sodium-Related Claims
  
• Fiber-Related Claims
  
• Percent of All Health Claims, by Food Category
  
• Fat-Related Claims
  
• Cholesterol-Related Claims
  
• Calorie-Related Claims
  
• Sodium-Related Claims
  
• Fiber-Related Claims
  
• Product Success
  
• Lighter Fare Doesn't Always Fare Well
  
• The Supermarket Versus Food Service
  
• Industry Activity
  
• Mergers, Acquisitions, and Divestitures
  
• Joint Ventures
  
• Research Efforts
  

Chapter Three: Legislation and Regulation

• Regulatory Influences
  
• Food and Drug Administration
  
• Federal Trade Commission
  
• FTC Standards
  
• Violations
  
• Reconciling Advertising with the NLEA
  
• Complaints Against FTC Policy
  
• Consumer Groups Monitor Advertising Practices
  
• State Regulations
  
• Lobbying Groups
  
• The Nutrition Labeling Act (NLEA)
  
• Background
  
• Final Rules Published
  
• The New Nutrition Label
  
• Serving Size
  
• Reference Amount
  
• Nutrients
  
• Percent Daily Value
  
• Descriptors
  
• "Light," "High," "Low," and So On
  
• Using the Term "Healthy"
  
• Complaints Against the Definition for "Healthy"
  
• Using the Terms "Light," "Reduced Fat," "Lowfat," and "Nonfat"
  
• Health Claims
  
• Allowable Health Claims
  
• Required Nutrient Levels
  
• Effects of the NLEA
  
• The Effect of FDA Clarifications and Revisions
  
• "Right" Foods
  
• The Positive Effect of the NLEA: Healthy Choice and SnackWell's
  
• A Boon for Ice Cream Makers
  
• Reaction from Trade Associations
  
• Reaction from Consumer Groups
  
• Regulation Of Dietary Supplements
  
• Regulation Of Nutraceuticals
  
• The Regulatory Process
  
• The Issue of Regulatory Delays
  
• Recommendation for Expert Review Panels
  
• Marketing Abroad
  

Chapter Four: Technologies and Strategies for Making Foods Healthier

• Fat Reduction
  
• Contributions of Fats
  
• The Challenge of Fat Reduction
  
• Fat Substitutes
  
• A Systems Approach
  
• Natural Fat Substitutes
  
• Carbohydrate-Based Fat Substitutes
  
• Protein-Based Fat Substitutes
  
• Fat-Based Substitutes
  
• Other Natural Fat Substitutes
  
• Artificial Fat Substitutes
  
• Fat Reduction At The Source
  
• Dietary Intervention in Meat-Producing Animals
  
• Biotechnology and Genetic Engineering
  
• Processed Meats
  
• Low-Tech Methods
  
• Fat Reduction and Flavor
  
• Manufacturer Interest
  
• Cholesterol Reduction
  
• Lowering Cholesterol In A Patient
  
• Dietary Therapy
  
• Drug Therapy
  
• Removing Cholesterol from Foods
  
• Reducing Cholesterol in Milkfat
  
• Reducing Cholesterol in Eggs
  
• Reducing Cholesterol in Meat
  
• Reducing Cholesterol in Ice Cream
  
• Cholesterol Reduction and Flavor
  
• Calorie Reduction
  
• Sugar Substitutes
  
• Aspartame
  
• Acesulfame K
  
• Lactitol
  
• Alitame
  
• Sucralose
  
• Sodium Reduction
  
• Replacing MSG with Tamari
  
• Tastone 941
  
• Yeast-Based Flavorants
  
• "Light" Salt Products
  
• Salt Substitutes
  
• Fiber Enhancement
  
• Fiber-Enhancing Ingredients
  
• Oat Bran
  
• Fibers in Fat Replacement
  

Chapter Five: The Market for Reduced-Fat and Reduced-Cholesterol Prepared Foods

• Overview
  
• Market Size And Growth
  
• Methodology
  
• Trends In The Market
  
• Number of New Products Introduced
  
• New Product News
  
• The Lowfat Monitor
  
• Highlights of 1994
  
• Condiments
  
• Market Size and Growth
  
• Product Definition and Types
  
• Spreads
  
• Market Size and Growth
  
• Product Definition and Trends
  
• New Product Trends
  
• Salad Dressings
  
• Market Size and Growth
  
• Product Definition and Types
  
• Positioning
  
• New Product Trends
  
• Exotic and Ethnic Offerings
  
• Spoonable Dressings
  
• Market Size and Growth
  
• Product Definition and Types
  
• New Product Trends
  
• Dips
  
• Market Size and Growth
  
• New Product Trends
  
• 
  
• Frozen Desserts
  
• Market Size and Growth
  
• Product Definition and Types
  
• Effects of the Nutrition Labeling Education Act (NLEA)
  
• NLEA Requirements
  
• "Healthier" Alternatives Offered
  
• Lowfat And Nonfat Ice Cream
  
• Market Size and Growth
  
• Product Definition and Types
  
• Taste Tests
  
• New Product Trends
  
• Frozen Yogurt
  
• Market Size and Growth
  
• Product Definition and Types
  
• Fat and Calorie Content
  
• New Product Trends
  
• Sherbet And Sorbet
  
• Market Size and Growth
  
• Product Definition and Types
  
• New Product Trends
  
• Refrigerated Dairy Products
  
• Size of the Market
  
• Cheese And Cheese Substitutes
  
• Market Size and Growth
  
• Product Definition and Types
  
• Fat Content of Cheese
  
• Introduction of Reduced-Fat Cheese
  
• NLEA Regulations
  
• Technological Development
  
• Product Trends
  
• Good-for-You Lines
  
• Cottage Cheese
  
• Market Size and Growth
  
• Product Definition and Types
  
• Attempts to Boost Sales
  
• Inconsistent Quality
  
• Competition from Yogurt?
  
• Industry Neglect
  
• Changing Cottage Cheese's Image
  
• New Product Trends
  
• Yogurt
  
• Market Size and Forecast
  
• Product Definition and Types
  
• Light Yogurt
  
• Flavor Trends
  
• Sour Cream
  
• Market Size and Growth
  
• Product Definition and Types
  
• New Product Trends
  
• Eggs And Egg Substitutes
  
• Market Size and Growth
  
• Product Definition
  
• Nutrition Trends
  
• Problems in Marketing Egg Substitutes
  
• New Product Trends
  
• Frozen Dinners And Entrees
  
• Market Size and Growth
  
• Product Definition and Types
  
• Healthy Prepared Dinners and Entrees
  
• The Evolution of Healthy Products
  
• ConAgra Leads New Healthy Positioning
  
• Upscale Lines and Heartier Portions
  
• Vegetarian and All Natural Products
  
• Flavor Trends
  
• Sweet Baked Goods
  
• Market Size and Growth
  
• Product Definition and Types
  
• A Market Evolves
  
• Cholesterol Concerns Make the First Impact
  
• The Advent of SnackWell's
  
• Healthy Versus Indulgent Products
  
• Different Fat Levels
  
• Using Fruit Pulp and Purees
  
• New Product Trends
  
• Salted Snacks and Crackers
  
• Market Size and Growth
  
• The Effect of Olestra
  
• New Positioning, New Packaging
  
• Salted Snacks
  
• New Product Introductions
  
• New Product Trends
  
• Crackers
  
• Product Definition and Trends
  
• Meat and Poultry
  
• Market Size and Growth
  
• New Product Trends
  
• New Hot Dogs and Luncheon Meats
  
• Taste Tests
  
• Exotic Meat Entries
  
• Vegetarian Meat Substitutes
  
• Other Products
  
• New Product Introductions and Trends
  
• Soups
  

Chapter Six: The Market for High-Fiber Prepared Foods

• Overview
  
• Market Size And Growth
  
• landscape
  
• Fiber in the Diet
  
• Role of Fiber in Health
  
• Soluble Fiber
  
• Insoluble Fiber
  
• Popularity Of Fiber
  
• The Effect of Clinical Studies
  
• The Effect of the NLEA
  
• Manufacturer Interest
  
• Other Uses for Fiber
  
• Fiber as a Fat Replacer
  
• Federal Regulations
  
• Descriptors
  
• High Fiber
  
• Good Source of Fiber
  
• More or Added fiber
  
• Health Claims
  
• Allowable Health Claims
  
• Regulation of Language
  
• Model Claim Statements
  
• Market Growth
  
• Cereals, Breads, and Other
  
• Growth Factors
  
• FDA Approval of Health Claims
  
• The Dietary Supplement Health and Education Act of 1994
  
• Consumer Education
  
• New Product Trends
  

Chapter Seven: The Market for Low-Sodium Prepared Foods

• Overview
  
• Market Size
  
• Sodium In The Body
  
• Sodium In The Diet
  
• Sources of Sodium in the Diet
  
• Sodium and Health
  
• NLEA Requirements For Sodium
  
• Descriptors
  
• Sodium Free
  
• Very Low Sodium
  
• Low Sodium
  
• Light in Sodium
  
• Reduced or Less Sodium
  
• Lightly Salted
  
• No Salt Added
  
• Allowable Health Claims
  
• Sodium and Hypertension
  
• Manufacturer Interest In Sodium-Reduced Products
  
• New Product News
  
• Growth Trends
  
• Principal Product Categories
  
• Snacks and Chips
  
• Market Size and Growth
  
• Product Definition
  
• FoodTrends on Snack Foods
  
• New Product Trends
  
• Canned Vegetables And Soups
  
• Market Size and Growth
  
• Product Trends
  
• Frozen Dinners And Entrees
  
• Market Size and Growth
  
• Product Trends
  
• Cheese And Dairy Products
  
• Market Size and Growth
  
• Product Trends
  
• FoodTrends on Cheese Study
  
• Processed Meats
  
• Market Size and Growth
  
• Product Trends
  

Chapter Eight: The Market for Vitamin- and Mineral-Enriched Foods

• Overview
  
• Market Size And Growth
  
• Product Definition
  
• Vitamins And Health
  
• Antioxidants
  
• Vitamin A, Beta-Carotene
  
• Vitamin C
  
• Vitamin E
  
• Links Between Antioxidants and Disease
  
• Calcium
  
• Folic Acid
  
• Other Nutrients
  
• Soy
  
• Fats And Extracts
  
• Yogurt
  
• The Nutrition Labeling Education Act (NLEA)
  
• RDIs For Vitamins And Minerals
  
• Descriptors
  
• Health Claims
  
• The Development Of A Market
  
• The International Market
  
• Japan
  
• Other Countries
  
• The American Market: Hurdles to Market Development
  
• Consumer Education
  
• Technical Challenges
  
• Difficulties in Patent Protection
  
• The Regulatory Environment
  
• Manufacturer Activity
  
• Traditional Use of "Good Image" Ingredients
  
• The "Oat Bran Syndrome"
  
• Current Use Of Healthy Ingredients
  
• Use of Healthy Ingredients As Marketing Tools
  
• Product Development Efforts
  
• Primary Food Categories
  
• Breakfast Cereals
  
• Beverages
  
• Breads and Other Baked Goods
  
• Dairy Products
  
• Niche Food Groups
  
• Functional Uses
  
• Related Products
  
• Joint Ventures
  
• Cross-Industry Teams
  
• Continuing Research
  
• Market Growth
  
• Nutrient Growth Areas
  
• Folic Acid
  
• Antioxidants
  
• Herbal Products
  
• Replacement for Potassium Bromate in Baking
  
• Interest and Hesitancy from the Food Industry
  
• Growth Factors
  
• Consumer Trends
  
• Government Trends
  
• Constraints on Growth
  
• Invisible Benefits
  
• The Effect of the Dietary Supplement Health and Education Act (DSHEA)
  
• Cross-Industry Competition
  
• New Product Trends
  
• Trends By Food Category
  
• Baked Goods
  
• Snacks
  
• Nutritional Bars
  
• Dairy
  
• Cereal
  
• Other Products
  

Chapter Nine: The Consumer

• The State Of Americans' Health
  
• The Prevention Index
  
• Weight
  
• Exercise
  
• Nutrition and Diet
  
• Diet and Healthy Lifestyle
  
• Food Use
  
• Better Homes and Gardens Food Trends Study
  
• Familiarity with Nutrition Labels, Nutritional Information
  
• Purchase of Light Foods
  
• Diet Concerns: Fat Up, Fiber Down
  
• The Calorie Control Council
  
• Growing Affinity for Light Foods
  
• Popular Light Foods
  
• Weight and Dieting
  
• Consumer Demographics And Profiles: Reduced Fat And Light Food Users
  
• Simmons Market Research Bureau
  
• Full-Fat and Reduced-Fat Foods: Comparison of Market Penetration
  
• Reduced-Fat, Reduced-Cholesterol Products: Comparison of Market Penetration
  
• Consumer Profiles
  
• No-/Lowfat Salad Dressing Users
  
• Light Mayonnaise Users
  
• Ice Milk Users
  
• Lowfat, Low-Cholesterol Cheese Users
  
• Egg Substitute Users
  

Chapter Ten: Company Profiles

• Ben & Jerry's Homemade, Inc.
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Campbell Soup Company
  
  • Background and Corporate Developments
    
  • Campbell U.S.A.
    
  • Campbell Biscuit and Bakery
    
  • Campbell International
    
  • Role in Market for Healthy Prepared Foods
    
  • Healthy Request
    
  • Mrs. Paul's
    
  • Competitive and Growth Strategies
    
• ConAgra, Inc.
  
  • Background and Corporate Developments
    
  • Prepared Foods
    
  • Trading and Processing
    
  • Agri-Products
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Dreyer's Grand Ice Cream, Inc.
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Eskimo Pie Corporation
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• H. J. Heinz
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Weight Watchers
    
  • Budget Gourmet Light and Healthy
    
  • Competitive and Growth Strategies
    
• Hoffmann-La Roche, Inc.
  
  • Background and Corporate Developments
    
  • Pharmaceuticals
    
  • Diagnostics
    
  • Vitamins and Fine Chemicals
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Hormel Foods Corporation
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Michael Foods, Inc.
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Monsanto Company
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Nature's Bounty, Inc.
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Pet, Inc.
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Pfizer, Inc.
  
  • Background and Recent Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• Philip Morris Companies
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• The Procter & Gamble Company
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• The Quaker Oats Company
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• RJR Nabisco
  
  • Background and Corporate Developments
    
  • Nabisco
    
  • RJ Reynolds Tobacco
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    
• TCBY Enterprises, Inc.
  
  • Background and Corporate Developments
    
  • Role in Market for Healthy Prepared Foods
    
  • Competitive and Growth Strategies
    

Appendix A: The Relationship Between Diet and Health

• Dietary Lipids
  
• Dietary Fat
  
• Links Between Fat Intake And Serum Cholesterol
  
• Links Between Fat Intake and Coronary Heart Disease
  
• Links Between Fat Intake And Cancer
  
• Physiological Bases for Fat Preferences
  
• Current Consumption and Recommendations
  
• Dietary Cholesterol
  
• Serum Cholesterol
  
• Links Between Dietary Fat, Serum Cholesterol, and Coronary Heart Disease
  
• Current Consumption and Recommendations
  
• Sodium
  
• Foods High in Sodium
  
• Links Between Sodium Intake and Hypertension
  
• Complications Associated With MSG Intake
  
• Current Consumption and Recommendations
  
• Fiber
  
• Links Between Fiber Intake and Disease
  
• Current Consumption and Recommendations
  
• Vitamins and Minerals
  
• Vitamin A
  
• Links Between Vitamin A Intake and Cancer
  
• Current Consumption and Recommendations
  
• Vitamin C
  
• Links Between Vitamin C Intake and Cancer
  
• Current Consumption And Recommendations
  
• Vitamin E
  
• Recommendations
  
• Links Between Antioxidants and Disease
  
• Calcium
  
• Calcium Intake and Osteoporosis
  
• Calcium and Other Conditions
  
• Current Consumption and Recommendations
  
• Folic Acid
  
• Non-Nutritive Substances
  
• Sulforaphane
  
• Genistein
  
• Allylic Sulfides
  
• Links Between Obesity and Disease
  
• The Mechanism
  
• Genetic Causes of Obesity
  
• Overeating
  
• Altered Adipose Cell Metabolism
  
• Altered Thermogenesis
  
• Lack of Exercise
  
• Prescribed Medications
  
• Treatment of Obesity
  
• Weight-Loss Dieting
  
• The Limitations of Weight-Loss Diets
  
• Drug Treatment
  
• Surgery
  
• Recommendations
  
• U.S. Government Recommendations and Objectives
  
• Goals Set Forth in "Healthy People 2000"
  
• Links Between Diet and Health
  
• Eight Major Goals
  
• Goals for Reducing Fat
  
• Goals For Reducing Cholesterol
  
• Goals for Reducing Obesity
  
• National Cholesterol Education Program
  
• The Surgeon General's Report on Nutrition and Health
  
• Issues for Most People
  
• Other Issues For Some People
  
• "Dietary Guidelines for Americans"
  
• Food Guide Pyramid
  
• "5 A Day"
  
• Implementation of Government Aims
  
• NHLBI Obesity Education Initiative
  
• Sponsorship by the American Heart Association
  

Appendix C: Company Names and Addresses

Abstract

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