International Market For Fruit- And Vegetable-Based Beverages

Published by: Kalorama Information

Published: Jan. 1, 1997 - 409 Pages

Table of Contents

Chapter One: Executive Summary

• The Products
  
• Products and Definitions
  
• Product Trends
  
• New Products Proliferate
  
• Categories Blur
  
• Fruit-Based Drinks
  
• Fruit Drinks Fuel Industry Growth
  
• Good-for-You Continues to Grow
  
• Packaging Trends
  
• Protection from Tampering
  
• Aseptic Packaging
  
• PET Packaging
  
• Single-Serve Packaging
  
• The Consumer Environment
  
• The Young Consumers
  
• The Market
  
• Size of the Market
  
• Market Forecast
  
• Market Share
  
• The Competitive Environment
  
• Consolidations and Acquisitions
  
• Marketing and Promotion
  
• Media Spending
  
• The Children's Market
  
• International Outlook and World Trade
  
• Outlook
  
• World Trade
  
• Major Import Markets
  
• World's Major Exporters
  
• Distribution Channels
  
• Supermarkets
  
• Convenience Stores
  
• Foodservice-Away-from-Home
  
• Vending
  
• Drugstores
  
• Mass Merchandisers and Discount Stores
  
• Developing New Distribution Channels
  
• Direct Store Delivery
  
• Top Beverages Companies
  
• Scope and Methodology
  

Chapter Two: The Product

• Product Definitions
  
• 100% Fruit and Vegetable Juices
  
• Fruit Drinks
  
• New Age Beverages
  
• Sports Drinks
  
• History of the Juice Industry
  
• Fruit and Vegetable Juices and Fruit Drinks
  
• New Age Beverages
  
• Sports Drinks
  
• Product Trends
  
• New Products Proliferate
  
• Categories Blur
  
• The Overlap of the Fruit Drink and New Age Categories
  
• The Emergence of New Age
  
• New Age Segment Is Maturing
  
• Fruit-Based Drinks
  
• Fruit-Based Drinks Are Reinventing Themselves
  
• Fruit Drinks Fuel Industry Growth
  
• Fruit Punch Still Dominates
  
• Blends Are a Major Driving Force
  
• New Products, "New Users," and Continued Growth
  
• Juices
  
• Apple Juice
  
• Orange Juice
  
• Good-for-You Continues to Grow
  
• Low Fat the Health Claim of Choice
  
• Organic Explodes in the 1990s
  
• Soy Beverages and Organic Coffees Are Growing
  
• Green Is on the Rise
  
• Licensing
  
• Key to Successful Licensing
  
• Examples of Licensing Attempts With the Familiar Crayola Brand
  
• Licensing Agreements for Established Brand Names
  
• Key Sales Drivers
  
• Cutting Edge Trends
  
• Healthy Beverages Proliferate
  
• Nutraceuticals
  
• Smoothies
  
• The Proliferation of Fresh, Chilled, RTD Nutritional Beverages in California
  
• Vegetable Juice and Fruit Juice Blends
  
• Cool-Hot Flavor Blends
  
• Texturally Modified Beverages
  
• Coffee Drinks
  
• Other Up-and-Coming Beverages
  
• Positioning Trends
  
• 100% Juices
  
• Fortified Juices
  
• Coca-Cola Foods Launches Orchard's Best
  
• Regional Brands Turn to Not-from-Concentrate Value-Added
  
• Frozen and Shelf-Stable Concentrates
  
• Value Positioning
  
• Minute Maid
  
• Consumer Reports Tests Orange Juices
  
• Two New Entrants with Shelf-Stable Concentrate
  
• Juice Drink and Juice Blend Trends
  
• Exotic Blends Continue
  
• A Return to the Classics
  
• Lemonade
  
• Strategic Flavor Selection and Product Differentiation
  
• The Dynamics of Blending
  
• Beverage Industry Flavor Survey
  
• The "Bellywash"
  
• New Age Beverages
  
• The New Age Phenomenon
  
• The Single-Serve Success
  
• A Value-Added, Upsizing Trend
  
• A Shift Away From RTD Teas to Juice
  
• Unusual Flavor Blends Continue to be Popular
  
• The Majors Take New Age Seriously
  
• Isotonic Beverages and Sports Drinks
  
• Positioned to Athletes and Time-Specific Consumption
  
• Repositioned as Healthy Lifestyle Drinks
  
• Mistic Introduces Energy Booster
  
• Juice Sparklers, Flavor-Essenced Waters, and Sweetened Flavored Waters
  
• Juice Sparklers
  
• Flavor-Essenced Waters
  
• Targeting the Bottled Water and Diet Market
  
• Vegetable Juices
  
• V-8
  
• New Product Introductions
  
• Trends in Number of SKUs and New Product Introductions
  
• Cost and Failure Rate Are High
  
• Notable Successes
  
• The Watchword Is "Reinvention"
  
• Increased Innovative Introductions
  

Chapter Three: Product Packaging, Labeling, And Regulations

• Packaging Trends, Issues, and Technology
  
• Packaging Trends
  
• Protection from Tampering
  
• Aseptic Packaging
  
• PET Packaging
  
• The Juice Sac
  
• Single-Serve Packaging
  
• Multi-Packages
  
• Environmental Issues
  
• Recyclers Are Seeing More Cans
  
• Environmentally Friendly Packaging
  
• Graphics
  
• Coca-Cola Foods Replaces Minute Maid Graphics
  
• Proprietary Packaging
  
• Coca-Cola Sets the Pace for Branded Packaging
  
• New Age Beverages Packaging
  
• Glass: the Container of Choice
  
• Juice Sparkler, Sweetened Flavored Water, and Flavored-Essenced Water Packaging
  
• Isotonic Beverage and Sports Drink Packaging
  
• Technologies
  
• Hot-Filled Plastics
  
• Polyethylene Naphthalate (PEN)
  
• Transparent Silicone and Aluminum Oxides
  
• The SiOx Coated, Slender Profile, Gabletop Carton
  
• Reducing Nutrient Loss
  
• Labeling and Regulations
  
• The 1990 Nutrition Labeling and Education Act
  
• Dietary Supplement and Health Act of 1994
  
• The 1994 Nutrition Labeling and Education Act
  
• Consumer Response to the National Labeling and Education Act
  
• Regulatory Impacts
  
• Common and Usual Name
  
• Regulations Slow New Product Introductions
  
• New Standards of Identity for Bottled Water
  

Chapter Four: The Consumer

• Consumer Demographics
  
• Major Demographic Shifts
  
• Demographic Segments
  
• Consumer Spending on Food at Home vs. Away from Home
  
• Buying Propensity by Life Stage and by Product Category
  
• Consumption Trends
  
• Consumer Expenditure Trends, by Product Category
  
• The Consumer Environment
  
• Heightened Consumer Expectations
  
• Consumers Are Skeptical of Advertising
  
• The Consumer Environment
  
• Major Market-Force Trends
  
• Boomers Are Redefining Aging
  
• Embracing Prevention And Healthy Lifestyles
  
• The 65 and Older Consumers
  
• Advertising And Packaging for the Mature Market
  
• Adventure and Rewards
  
• The Convenience Factor
  
• People Are Changing How They Shop, Buy, and Cook
  
• The Young Consumers
  
• Children Have More Influence Over the Purchases of Beverages
  
• Parents Are Increasingly Taking More Control
  
• Winning with Both Child and Parent
  
• Demographic Profiles of Users by Product Category
  
• Methodology
  
• Product Category
  
• Ready-to-Drink Orange Juice
  
• Frozen Orange Juice
  
• Tomato and Vegetable Juices
  
• Fruit Juices and Fruit Drinks
  
• New Age Beverages
  
• RTD Iced Teas
  
• Sparkling Water, Seltzer, and Natural Soda Users
  
• Sports Drink Users
  

Chapter Five: The Market

• Size of the Market
  
• Market Forecast
  
• Market Share
  
• Sales Trends by Category
  
• Fruit Juice and Juice Drinks
  
• Not-From-Concentrate, Refrigerated, and Shelf-Stable Juices Strong in 1994
  
• Fruit Drinks Continue to Outperform 100% Juices
  
• Exotic Flavors Spark Growth
  
• Supermarket Juice Sales Continue to Grow
  
• Consumers' Need for Convenience
  
• Frozen Concentrate
  
• New Age Beverages
  
• Sports Drinks
  
• Sales by Region
  
• Fruit Beverages
  
• Factors Affecting the Market
  
• Fruit Crops
  
• Large Crops Drive Prices Down
  
• Damage to Orange Crop Drives Price Increases
  
• Cranberry Crop Has a 15% Shortfall
  
• Apple Juice Concentrates
  
• Price Increases
  
• Cyclical Factors and International Markets Push Prices Up
  
• Raw Material Costs
  
• The Competitive Environment
  
• The Juice Wars
  
• Winning Strategies
  
• Minute Maid Responds to Consumer Trends
  
• A Splintered Market
  
• The High-Margin New Age Market Gets Squeezed
  
• The Supermarket Shelf Squeeze
  
• Supermarkets Command Higher Premiums and Compete with Club Stores
  
• Marketers Push for New Distribution Channels
  
• Consolidations and Acquisitions
  
• Country Pure Foods
  
• Seagram Acquires Dole International
  
• Quaker Oats Acquires Snapple
  
• AriZona Rejects Another Bid
  
• Nestle Beverage Company Acquires Koala Springs International
  
• Triarc Acquires Mistic
  
• The J.M. Smucker Company Acquires After The Fall
  
• Ocean Spray's Foray into the Dry Goods Business
  
• Fruit Growers and Growers' Cooperatives
  
• Growers' Cooperatives Are Becoming Marketers
  
• Golden Gem Expands
  
• Sunkist Restructures Its Consumer Products Business
  
• Competition from Dairies
  
• Dairies Enter the Market
  
• Suppliers Help Dairies with Development Work
  
• Casualties of the Business
  
• Chiquita Brands Ceases Production of Juices
  
• Other Victims
  
• Marketing and Promotion
  
• Media Spending
  
• Record Ad Spending in 1994
  
• Media Spending on Network and Syndicated TV
  
• Ad Spending by Category and Brand
  
• Marketing Strategies
  
• Revitalizing Minute Maid Frozen Concentrate
  
• Competition Among Major Brands
  
• Tie-Ins with Other Media
  
• Other Marketing Tactics
  
• Sponsorships
  
• Targeting Consumers Through Retail Alliances
  
• Displays
  
• The Children's Market
  
• The Size of the Children's Market
  
• Spending Patterns
  
• Growth of the Children's Market
  
• The Children's Beverages Market
  
• Marketing to Children
  
• An Overlooked Opportunity
  
• Children's Generation Is a Tough Customer
  
• Children's Influence on Purchase Decisions
  
• Advertising Strategies
  
• Marketing Strategies
  
• Marketing Through Schools and Educational Materials
  
• Targeting Infants and Toddlers
  
• Brand Equity
  
• Media
  
• Packaging
  
• Product Updates and Innovations
  

Chapter Six: International Markets

• International Outlook and World Trade
  
• Outlook
  
• World Trade
  
• Major Import Markets
  
• World's Major Exporters
  
• U.S. Marketers' International Activities
  
• Coca-Cola Foods
  
• Seagram
  
• Ocean Spray
  
• Pepsi-Cola International
  
• Sunkist
  
• The International Orange Juice Market
  
• Trends
  
• Brazil
  
• U.S. World Market Share
  
• U.S. Orange Juice Exports
  
• Latin American Markets
  
• Latin American Fruit Juice Volume
  
• Venezuela
  
• Imports
  
• U.S. Soft Drink Through Licensing
  
• Market Access
  
• U.S. Marketers' Latin American Activities
  
• Pepsi-Cola International
  
• Tropicana
  
• PepsiCo
  
• International Competitors in South America
  
• Goya Foods
  
• Jugos del Valle
  
• Parmalat
  
• Central and Eastern European Markets
  
• Central and Eastern European Markets
  
• The Russian Federation
  
• Poland, Croatia, and Romania
  
• Other Transition Economies
  
• Poland
  
• Hungary
  
• The Czech Republic
  
• Exports
  
• Market Characteristics of Poland, Hungary, and the Czech Republic
  
• Distribution Channels in Poland, Hungary, and the Czech Republic
  
• Western European Markets
  
• Italy
  
• Germany
  
• France
  
• U.S. Marketers' European Activities
  
• Ocean Spray
  
• Pepsi-Cola
  
• H.J. Heinz
  
• Pepsi and Coca-Cola
  
• International Competitors in Europe
  
• Pete & Johnny
  
• Lassonde Industries
  
• Private Label
  
• Beverage Packaging Trends in European Markets
  
• Refillable PET Bottles
  
• Future Packaging Trends
  
• Raw Material Prices
  
• Asian Markets
  
• Imports
  
• Asian Market Forecast
  
• Japan
  
• Imports
  
• Traditional Consumption Patterns
  
• Competition
  
• Higher Juice Content
  
• Japanese Economy
  
• Price Competition
  
• The Cola Industry
  
• Japanese Retailers
  
• Private Label
  
• Vending Channel
  
• Carrot Juice
  
• Snapple
  
• U.S. Food Products in the Japanese Market
  
• The Republic of Korea
  
• Frozen Orange Juice Concentrate
  
• Sales by Category
  
• Taiwan Province
  
• Singapore
  
• Orange, Tropical, and Grape Flavors
  
• Health Consciousness
  
• Hong Kong
  
• NonDomestic Companies
  
• Imports into China
  
• China
  
• Packaging
  
• Distribution
  
• Urban vs. Rural Consumption Patterns
  
• U.S. Marketers' Activities in Asia
  
• Kraft
  
• Opportunities and Challenges
  
• Coca-Cola
  
• Ocean Spray
  
• Grimmway Farms
  
• Australia
  

Chapter Seven: Distribution

• Distribution Channels
  
• Supermarkets
  
• Convenience Stores
  
• Convenience Stores are Variety Driven
  
• Foodservice-Away-from-Home
  
• Hotels
  
• Bars and Restaurants
  
• Juice Bars a Fast-Growing Foodservice Channel
  
• Aggressive Expansion
  
• Alternative Venues
  
• Vending
  
• Drugstores
  
• Cold-Vaults
  
• Mass Merchandisers and Discount Stores
  
• Discount Stores
  
• Category Management
  
• Distribution Trends
  
• Distribution Alliances
  
• Developing New Distribution Channels
  
• Direct Store Delivery
  
• Advantages and Disadvantages
  
• Major Marketers
  
• California Supermarkets
  
• New Age Fruit Beverages
  
• Dollar Volume Increases for Retailers
  
• Brand Portfolios Tailored by Region and by Outlet
  
• Private Label
  
• Supermarket Sales of Private Label Orange Juice are Strong
  
• A National Network Serving Private Label
  
• Distribution by Product Category
  
• New Age Beverages
  
• Veteran Contractors
  
• Distributors Concerned about Industry Consolidation
  
• Positioned to Ensure Distribution
  
• Firmly Established With Supermarkets
  
• Snapple's Distribution
  
• Up-and-Down-the-Street Outlet
  
• New Age Distribution in Supermarkets
  

Chapter Eight: Top Beverage Companies And Key Company Profiles

• Top Beverages Companies
  
• The Coca-Cola Co.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Marketing Strategies
  
• PepsiCo Inc.
  
• Background and Corporate Developments
  
• Company Brands
  
• Corporate Initiatives
  
• Beverage Developments
  
• The Seagram Co., Ltd.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Corporate Strategies
  
• Dole Food Co., Inc.
  
• Background and Corporate Developments
  
• Cadbury Schweppes
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Phillip Morris Co. Inc.
  
• Kraft Foods, Inc.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Consolidating the Healthy Products Under One Label
  
• Testing New Distribution Channels
  
• Kraft and General Foods Divisions Combined
  
• One Company Focus
  
• Beverage Initiatives
  
• Company Performance
  
• The Quaker Oats Co.
  
• Background and Corporate Developments
  
• The Snapple Acquisition
  
• Increased Competition
  
• Restructuring Charge
  
• Distribution Is Key
  
• Company Performance
  
• Corporate Initiatives
  
• Snapple
  
• Gatorade
  
• North American Beverage Division Plant
  
• Campbell Soup Co.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Ocean Spray Cranberries, Inc.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Company Performance
  
• Marketing Strategies
  
• Welch Foods, Inc.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Company Performance
  
• Nestlé S.A.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Company Performance
  
• Procter & Gamble Co.
  
• Background and Corporate Developments
  
• Company Performance
  
• Apple & Eve, Inc.
  
• Competitive Initiatives
  
• Company Performance
  
• Ferolito, Vultaggio & Sons Inc.
  
• Background and Corporate Developments
  
• Company Performance
  
• Odwalla Inc.
  
• Background and Corporate Developments
  
• Competitive Initiatives
  
• Field-to-Shelf System
  
• Several Cases of E. Coli Bacteria Linked to Odwalla Apple Juice
  
• Chronology of Events
  
• Company Performance
  

Appendix A: New Product Introductions

• 1996 New Product Introductions by Category
  
• 100% Fruit Juice Beverages
  
• Fruit Juice and Fruit Drink Blends
  
• New Age Beverages
  
• Isotonic Beverages and Sports Drinks
  
• Juice Sparklers, Sweetened Flavored Waters, and Flavor-Essenced Water
  
• Powdered Drink Mixes
  
• Vegetable, Vegetable/Fruit, and Fruit/Dairy Blends
  

Appendix B: Company Names And Addresses

Abstract

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