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Kids Vs. Teens: Money and Maturity Guide Online BehaviorPublished by: eMarketer Published: May. 1, 2004 - 15 Pages Table of ContentsPlease Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report. AbstractThe Kids vs. Teens: Money and Maturity Guide Online Behavior spotlight report shows you why the number of kids and teens online is steadily growing, up from 26.6 million in 2000 to 34.3 million in 2003. In fact, the under-18 demographic now comprises over 20% of the US online population, and nearly one-half of all kids and teens are online.But kids and teens are two very different demographics, and to successfully target them, online marketers must understand the critical differences between the two age groups. Teens are less dependent on income from their parents, prefer e-mail and IM to online games and surf for Tommy Hilfiger rather than toys. Graphics and offers that appeal to a 10 year-old may be turnoffs to a teen only two or three years his senior. The report addresses these key issues: • What differentiates kids and teens online? • How much do teens spend online? • How large is the digital divide? • Are US schools effectively bridging the divide? • Is music piracy on the wan? • Are movies being downloaded in significant numbers? • Are kids subscribing to online games? • Are children and teens really spending more time online than they are watching TV? • And many more... Get Full Details About This Report >> |
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