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Western Europe B2C E-Commercev

Published by: eMarketer

Published: Jul. 1, 2004 - 14 Pages


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Abstract

The Western Europe B2C E-Commerce spotlight report reviews the continent's recent online growth -- in users and revenues -- and projects exactly what that means for the future. As the market matures, if Europe follows the US model, its broadband users will spend significantly more money online than their dial-up counterparts.

Key Questions Answered in the Report Include:

• What are the prospects for B2C e-commerce in Western Europe?
• How many Internet users are online buyers and what are their demographic characteristics?
• Which European countries are embracing online shopping?
• Which online retail categories are generating the greatest revenue?
• And many more...

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