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China Online: Access, Demographics and UsagePublished by: eMarketer Published: Dec. 1, 2004 - 24 Pages Table of ContentsPlease Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report. AbstractInternet users in China will total 200 million in a few years, but the real story is China's potential. The IT, telecom and Internet sectors will be important drivers for sustained economic growth in China over the next decade and the Chinese government knows it can't achieve its economic goals without foreign investment. The wall is coming down.Economists expressed fears early in 2004 that China was heading for a "correction," but concerns eased with the release of recent GDP growth figures. Official Chinese reports put GDP Q3 growth at 9.1%, compared with 9.8% in Q1, and 9.6% in Q2. With some analysts projecting even higher figures next year, the new concern is "overheating." Attention: Financial Analysts, IT, Telecom and Internet Companies and International Advertisers. The China Online spotlight report uncovers the vast and powerful dynamics behind this giant market's entry into cyberspace—and what they mean for the IT, telecom and Internet businesses that do business there. Internet users in China will total 200 million in a few years, but size alone should not overly excite Internet companies assessing the prospects in the market. At first, Internet access will only be available for the relatively wealthy city dweller for some time in China. That excludes the 700 million to 800 million Chinese who live in rural regions. Second, the first wave of Internet users in China is predominantly students under the age of 30. This is a demographic that traditionally has little disposable income, so service providers must keep this in mind when assessing their initial forays into the market. Nevertheless, China represents great potential. The IT, telecom and Internet sectors will be important drivers for sustained economic growth in China over the next 20 years, and the Chinese government is well aware that they can not achieve their economic goals without foreign investment. China will continue to require the technology, entrepreneurial and management expertise from outside its borders to grow and develop its Internet markets. The challenges are great, but the opportunities are greater. Questions the Report Answers:
eMarketer Reports—On-Target and Up-to-Date eMarketer's China Online spotlight report gives you eMarketer's objective, unbiased analysis of the issues facing IT, telecom and the Internet business people as they access this huge and critical new market, and aggregates the latest opinions, trend data and surveys from leading marketing, financial and communication firms around the world—so you get the comprehensive, up-to-date business intelligent you need to make smart moves in a new land. Online Demographics Like all developing Internet markets, men outnumber women online. Historical data from China Internet Network Information Center shows that in January 2000, 79% of all Internet users were male compared with 21% female. By January 2004, however, the male, female split was 60:40 and that ratio has remained relatively unchanged for the past two years. It is important, however, to take into account the fact that there are more males in the general population and this makes the gender disparity online less pronounced. Alternative data from the Markle Foundation confirm the approximate 60:40 gender split reported by China Internet Network Information Center, although their findings do show a decreasing disparity between the sexes. The age of Internet users in China is striking. In July 2004, 54.1% of all Internet users in China were under 24 years of age, 70.5% were under 30 and 82% were under 35, according to China Internet Network Information Center. A wave of young Chinese have now embraced the Internet and many of the parents of these children must be wondering what this 'Internet-thing' is-few Chinese over 40 have had any Internet experience. Students constitute 31.9% of the Chinese Internet population, according to findings from CNNIC. Engineers are the next most represented occupation of Internet users at 13.9%, followed by enterprise managers at 9.6%. Only 1.2% of Internet users are peasants or farmers, a population group numbering over 700 million. Get Full Details About This Report >> |
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