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Nestle Yorkie case study: male specific brandingPublished by: Datamonitor Published: Oct. 5, 2005 - 14 Pages Table of ContentsTABLE OF CONTENTS ABOUT DATAMONITOR 2 WHAT IS THIS REPORT ABOUT? 3 Who is the target reader? 3 INTRODUCTION 6 Introduction 6 CASE STUDY 8 A traditionnally male focused product 8 Revamping the brand 8 Tongue-in-cheek ads 9 "Blokey" event sponsorship 10 Campaign successes 11 CONCLUSIONS 12 Conclusions 12 RESEARCH METHODOLOGY 13 Research Methodology 13 RELATED RESEARCH 14 Gender Marketing Strategies in Food and Drinks 14 LIST OF FIGURES Figure 1: Two examples of Yorkie's advertising 9 Figure 2: Newspaper coverage on the Yorkie campaign 11 AbstractIntroductionThis report on Nestlé Yorkie forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market Get Full Details About This Report >> |
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