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E-Recruitment Market AssessmentPublished by: Key Note Publications Ltd Published: Jun. 1, 2005 Table of ContentsONLINE IS NICHE BUT MOVING INTO THE MAINSTREAM IT IS BOTH ONLINE AND OFFLINE FROM QUANTITY TO QUALITY STRONG FUTURE GROWTH BUT A NEW BUSINESS MODEL 1. Introduction BACKGROUND DEFINITION 2. Strategic Overview MARKET DYNAMICS AND SEGMENTATION E-Recruitment: From Niche to Mainstream in Less than a Decade Table 1: Estimated Expenditure on Recruitment Classified Advertising on the Internet (£m), 1999-2004 Table 2: Methods Used to Recruit Staff (% of employers), 2002 and 2004 JOBSITE METRICS Table 3: Number of Internet and Jobsite Users (million and %), July 2000-April 2005 Table 4: Number of Online Job Seekers and Job Finders in Great Britain (million and %), February 2003-February 2005 Table 5: Jobsite Metrics (million), 2002-2004 MOVING ALONG THE RECRUITMENT CHAIN FROM E-RECRUITING TO E-HR ONLINE AND OFFLINE: THE PERFECT MATCH Table 6: Methods Other Than the Internet Used for Job Hunting by Jobsite Users (%), October 2002 and October 2004 Table 7: Preferred Method of Finding a Job by Jobsite Users (%), October 2002 and October 2004 3. Competitive Structure OFFLINE SWALLOWS ONLINE SECTOR FOCUS OF JOBSITES Table 8: Breakdown of UK Jobsites by Type (number of sites), February 2003 and April 2005 THE MAJOR JOBSITES By Unique Users Table 9: The Top 15 Jobsites Ranked by Unique Users† (% of unique users), 2004 By Page Impressions Table 10: The Top 20 Jobsites Ranked by Average Page Impressions (% of page impressions), 2004 By Average Job Advertisements Table 11: The Top 20 Jobsites Ranked by Average Job Advertisements on Site per Month (% of job advertisements), 2004 ADVERTISING AND PROMOTION Media Used for Job Advertisements Table 12: Main Reason Jobsite Users Use a Particular Site (%), October 2004 CONTACTING CLIENTS JOBSITE USERS 4. Market Drivers INTRODUCTION EMPLOYMENT CONDITIONS: HAS THE TIDE TURNED? Table 13: Labour Market Trends in the UK (number and %), 1999/2000-2004/2005 INTERNET USAGE STILL ON THE UP GENERAL RECRUITMENT INDUSTRY TRENDS Table 14: Turnover of UK Recruitment Agencies (£m), 2000-2004 5. SWOT Analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 6. PEST Analysis POLITICAL FACTORS Government Policy Affects the Labour Market More Jobs in Education and the NHS Generic Employment Legislation Non-Discrimination The Employment Act July 2002 Skills Task Force Licensing of Agencies Current Legislation The Conduct of Employment Agencies and Employment Business Regulations 2004 (EAA Regulations) The EU Agency Workers Directive The Data Protection Act 1998 ECONOMIC FACTORS The Labour Market Drives the Business in the Short Term SOCIAL FACTORS The Growth of Part-Time and Flexible Working Candidates Must be Able to Work in Teams Changing Demographics The Growing Importance of Women and Childcare Facilities The `Sandwich' Generation `Portfolio Careers' The Rise of the Information Society The Growth of the Internet Business Reasons for Using a Jobsite Outsourcing TECHNOLOGICAL FACTORS 7. Recruiter Strategies INTRODUCTION INTEGRATING THE INTERNET INTO BACK-OFFICE OPERATIONS CLIENT FOCUS: PRODUCTIVITY IMPROVEMENTS RISE UP THE AGENDA IMPROVING CANDIDATE QUALITY EASING THE PROCESS OF JOB POSTING CLIENT RECRUITERS PUBLIC SECTOR GETS IN ON THE ACT Table 15: Summary of Online Methods to Attract Applicants (% of employers), 2004 KEY TRENDS IN RECRUITER ONLINE TECHNIQUES Psychometric Applicant Screening and Testing Table 16: The Proportion of Employers Using Online Tests (Selection/Self Selection) for Choosing Applicants (%), 2002 and 2004 Applicant Screening and Testing Software Back-Office Systems Application Service Providers HR-XML 8. Site User Dynamics INTRODUCTION WHO ARE ONLINE SITE USERS? Age and Experience Table 17: Age and Work Experience of Online Jobsite Users (years and £), October 2002 and October 2004 VISITING JOBSITES Table 18: Characteristics of Adults Visiting a Jobsite/Careers Site or Searching for Jobs Online in the Past 3 Months (% of respondents), 2005 WHY ARE JOBSITES USED? Table 19: Why Jobsite Users Visit Internet Careers/Jobsites (% of those who have visited Internet sites offering jobs or searched for jobs on the Internet), 2003 and 2005 Table 20: Characteristics of Jobsite Users Who Visit an Internet Careers/Jobsite for Job-Related Reasons (% of respondents†), 2005 SITE LOYALTY Table 21: Number of Online Recruitment Sites Visited While Looking for a Job (% of Internet jobsite users), October 2004 THE SKILLS IN DEMAND Table 22: Industry Sector in Which Job Seekers' Employers Operate (% of users), Winter 2005 Table 23: What Role Do Jobseekers Do? (% of users), Winter 2005 9. Site Strategies POTENTIAL PRESSURE FROM ABOVE ACTUAL PRESSURE FROM BELOW NICHE SITES OFFER TARGETED CAREERS ADVICE AND INFORMATION HIT FROM THE SIDE CUSTOMER SERVICE A GROWING STRATEGIC FOCUS GEOGRAPHIC EXPANSION CONSOLIDATION PROFILES OF MAJOR SITES Britishjobs.net Ltd (www.britishjobs.net) Elustra Ltd (www.gumtree.com) Eurojobs.com Ltd (www.eurojobs.com) fish4 trading Ltd (www.fish4jobs.co.uk) Graduate Prospects Ltd (www.prospects.ac.uk) Guardian Media Group PLC The hotgroup Online Recruitment Traditional Recruitment The Internet Corporation Ltd JustJobNetwork Ltd (www.JobsGroup.net) Monster Worldwide Nature Publishing Group (www.naturejobs.com) NursingNet Ltd (www.healthjobsuk.com) The Potential Job Board Company Ltd Reed Executive PLC topjobs.co.uk Ltd Other Top 20 Sites 10. The Future A POSITIVE ECONOMIC ENVIRONMENT KEY TRENDS FORECASTS Table 24: Forecast Number of Internet and Jobsite Users (million and %), 2005/2006-2009/2010 Table 25: Forecast Expenditure on Recruitment Classified Advertising on the Internet (£m), 2005-2009 11. Further Sources Publications General Sources Other Sources AbstractONLINE IS NICHE BUT MOVING INTO THE MAINSTREAMOnline recruitment is a candidate-driven market and there are now 16.8 million jobsite users in Great Britain out of approximately 30.6 million adults accessing the Internet. However, it would be wrong to think of e-recruitment as a central focus of recruitment activity in the UK, although it is true to say that online recruitment has become a strategically important media to fulfil vacancies by both recruitment agencies and, more recently, employers. While online recruitment spending pales into significance against the revenue generated annually by recruitment agencies, the use of e-recruitment is rapidly expanding. 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