Podcasting and Its Long-Tail Effect on Audio Programming : Market Research Report

Podcasting and Its Long-Tail Effect on Audio Programming

Published by: IDC

Published: Aug. 17, 2005 - 8 Pages

Table of Contents
IDC Opinion
In This Insight
Situation Overview
Table: Australia Portable Compressed Audio Player Shipments, 2004-2009 (Thousands)
Apple Bringing Podcasts to the Mass Market
Future Outlook
Podcasting and Its Long-Tail Effect
Figure: Podcasting: Bringing a New Medium
Syndication Fees
Advertising Revenues
Video Podcasting Coming as a Second Wave
Essential Guidance
Recommendations to Publishers
Recommendations to Content Owners
Recommendations to Telecommunications and Business Service Providers

Abstract

This IDC Insight offers an overview of the latest announcements and trends surrounding podcasts. Apple has embraced podcast by incorporating this new technology into the company's highly popular iTunes platform and bringing it to the mainstream market as a result. IDC reviews the business revenue models surrounding podcast in terms of syndication fees, advertising revenues, and copyright issues. This Insight also explores the future of video podcasts that could herald even larger repercussions to the mobile market, mobile devices manufacturers, and TV broadcasters.

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