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Sharpening Online Marketing with MeasurementPublished by: IDC Published: Jun. 30, 2005 - 9 Pages Table of ContentsTable of Contents IDC Opinion In This Study Executive Summary After the Flood The Dialogue Figure: Media Targeting Hierarchy Approaching Real Time Digital Marketing and the Analytic Cycle Figure: Measurement and the Basic Decision Cycle Figure: Multichannel Activity Model Situation Overview Management Challenges Cisco Systems Entertainment Industry Firm Future Outlook Business Strategies Essential Guidance Actions to Consider Learn More Related Research Synopsis AbstractThis IDC study explores the increasingly sophisticated approach that digital marketers are using to leverage the electronic environment. Marketers can manage only what they can measure. The digital environment requires a substitute for the cues of prospect behavior that are apparent in the physical world. Fortunately, the digital world produces a wealth of usable data that can be focused to facilitate decision making. "Marketers need to add rigorous quantitative measurement to their historic intuition as a best practice in successful digital marketing." ? Robert Blumstein, research director, CRM Analytics and Marketing Applications Get Full Details About This Report >> |
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