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Asia/Pacific (Excluding Japan) Digital Audio End-User Survey 2005: Attitudes Toward New Consumer TechnologiesPublished by: IDC Published: Jun. 8, 2005 - 51 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Geography Figure: Respondents by Urban and Suburban Distribution Table: Surveyed Countries and Cities Survey Instrument Interviewing/Administering the Instrument Universe Population Table: Confidence Interval by Country Sample Frame Respondent Criteria Table: Sample Achievement by Country Survey Demographics Figure: Respondents by Country and Age Group Figure: Respondents by Country and Monthly Personal and Household Income Distribution Figure: Asia/Pacific (Excluding Japan) Gender Distribution Figure: Asia/Pacific (Excluding Japan) Educational Level Distribution Figure: Asia/Pacific (Excluding Japan) Occupational Distribution Figure: Asia/Pacific (Excluding Japan) Personal Monthly Income Distribution Figure: Asia/Pacific (Excluding Japan) Household Monthly Income Distribution Definitions General Video Technology Audio Technology Education Occupation Technical Reference Executive Summary Situation Overview Introduction Survey Findings Product Ownership Table: Asia/Pacific (Excluding Japan) Consumers' Subscription to Broadband Internet Services (% of Respondents) Figure: Asia/Pacific (Excluding Japan) Consumers' Product Ownership of Key Consumer Electronics Devices Table: Asia/Pacific (Excluding Japan) Consumers' Music Listening Habits Through PC/Laptop in Last 12 Months (% of Respondents) Figure: Asia/Pacific (Excluding Japan) Consumers' Product Ownership of Portable and Home Audio Devices Table: Asia/Pacific (Excluding Japan) Consumers' Product Ownership of Audio Devices by Gender and Age Group (% of Respondents) Product Awareness and Likelihood to Purchase Digital Audio Devices Table: Asia/Pacific (Excluding Japan) Consumers' Awareness of and Likelihood to Purchase Consumer Audio Devices by Product Type (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Awareness of Consumer Audio Devices by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Likelihood to Purchase Consumer Audio Devices in Next 12 Months by Country (% of Respondents) Music Purchases Table: Asia/Pacific (Excluding Japan) Consumers' Average Monthly Household Music Expenditure by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Average Monthly Household Music Expenditure by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Average Monthly Household Music Expenditure by PC and Broadband Access (% of Respondents) Preferred Ways to Listen to Music Table: Asia/Pacific (Excluding Japan) Consumers' Favorite Format for Listening to Music by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Favorite Format for Listening to Music by Gender and Age Group (% of Respondents) Music on the PC Table: Asia/Pacific (Excluding Japan) Consumers' Use of PC Software Programs for Audio by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of PC Software Programs for Audio by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of Audio Compression Formats by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of Audio Compression Formats by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' CD Burning Activity by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' CD Burning Activity by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Primary Source of Music Files Burned to CD by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Primary Source of Music Files Burned to CD by Gender and Age Group (% of Respondents) Online Music Free Versus Paid MSPs Table: Asia/Pacific (Excluding Japan) Consumers' Use of Online Music Services During the Past 12 Months by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of Online Music Services During the Past 12 Months by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of Online Music Services During the Past 12 Months by PC and Broadband Access (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Type of Online Music Service Accessed by Users During the Past 12 Months by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Type of Online Music Service Accessed by Users During the Past 12 Months by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Frequency of Paid Online Music Service Usage During the Past 12 Months by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Frequency of Paid Online Music Service Usage During the Past 12 Months by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of Specific Free Online Music Services by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Use of Specific Free Online Music Services by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers'Number of CDs Purchased After Downloading Music from Free Online Music Services by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Number of CDs Purchased After Downloading Music from Free Online Music Services by Gender and Age Group (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Frequency of Internet Radio Usage During the Past 12 Months by Country (% of Respondents) Table: Asia/Pacific (Excluding Japan) Consumers' Frequency of Internet Radio Usage During the Past 12 Months by PC and Broadband Access (% of Respondents) Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study presents data and analysis from IDC's 2005 Asia/Pacific Audio/Video Consumer Survey. This document specifically examines survey responses related to digital audio technology ownership, awareness, and purchase intention. Topics covered include household music expenditures, preferred music formats, PC-based music consumption, paid and free online music services, CDs, compressed audio players, and Internet radio. "Emerging digital audio technologies offer consumers opportunities to venture beyond the experience of listening to established formats such as AM/FM radio and CDs," says Claudio Checchia, research manager, Consumer Devices and Services, IDC Asia/Pacific. "However, rates of adoption of new digital audio devices depend on a variety of factors, including comfort with established technologies and price competitiveness. Adoption may vary widely by country, with consumers' gender, age, household income, and level of PC and Internet access all playing an important role in making such purchasing decisions." Get Full Details About This Report >> |
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