Cingular Business Markets: Anatomy of a Successful Wireless B2B Strategy

Published by: IDC

Published: May. 17, 2005 - 8 Pages

Table of Contents

Abstract

This IDC study provides an analysis of Cingular's strategy for targeting business customers. It discusses the synergies gained from the merger with AT&T Wireless, the restructuring of the Business Markets Group, and the company's enhanced support capabilities and new product offerings designed specifically for enterprise customers.

"Establishing an organizational structure tailored to enterprise customers is critical because the gap between business and consumer wireless requirements will continue to widen, and mobile capabilities will become essential to optimizing operational efficiencies." ? Rena Bhattacharyya, program manager, Wireless Business Network Services

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