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Australia Digital Home Consumer Usage Survey, 2005: Attitudes Toward New Consumer TechnologiesPublished by: IDC Published: May. 2, 2005 - 47 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Figure: Respondents by Australian State or Territory Figure: Respondents by Gender Executive Summary Situation Overview Introduction Survey Findings Personal Computers, Internet/Web PC Access at Home: Over 80% of All Households Internet Access at Home Who Does Not Have Internet Access? Dial-Up Versus Broadband Home Networking Technologies Table: Home Networking Ownership by Technology Ownership Table: Home Networking Ownership by Consumer Behaviour Home Networking Demographics Home Networking and the PC Environment Table: Home Networking Ownership by Demographic Figure: Home Network and Non?Home Network Laptop PC Ownership Figure: Home Network and Non?Home Network Desktop PC Ownership Figure: Home Network and Non?Home Network PC Type Top 3 Uses of Home Networks Gaming Technologies Who Are the Gamers? Table: Home Network Usage by Technology Ownership (% of Respondents) Table: Game Console Ownership by Demographic Table: Game Console Ownership by Technology Ownership Which Game Console? Figure: Type of Game Console Owned Figure: Type of Game Console Used Video Technologies DVD Player Figure: Type of DVD Player/Recorder Owned DVD Players = Sound Systems? Figure: DVD Player/Recorder Usage HDTV HDTV Household Demographics Table: HDTV Ownership by Demographic HDTV and HD Programming Table: HDTV Ownership by Technology Ownership Table: HDTV Receiving High Definition by Technology Ownership (% of Respondents) Table: Sources of High-Definition by Technology Ownership (% of Respondents) Is LCD TV Winning the HDTV Battle? Interactive TV Table: HDTV Display Technology by Household Income (% of Respondents) Table: Interest in Interactive TV by Application (% of Respondents) Instant Messaging on TV Information on Demand Interactive Programming tCommerce Cable and Digital Cable Television Table: Cable TV Subscribership by Household Income (% of Respondents) Table: Cable TV Subscribership by Technology Ownership (% of Respondents) Table: Digital Cable TV Subscribership by Household Income (% of Respondents) Table: Digital Cable TV Subscribership by Technology Ownership (% of Respondents) Table: Reasons for Subscribing to Digital Cable by Technology Ownership (% of Respondents) Table: Reasons for Not Subscribing to Digital Cable by Household Income (% of Respondents) Video on Demand Satellite Television Pay per View Figure: Access to Video on Demand Figure: Video on Demand Usage Figure: Likelihood to Use Video on Demand if Available Table: Satellite TV Subscribership by Household Income (% of Respondents) Table: Satellite TV Subscribership by Technology Ownership (% of Respondents) Table: Reasons for Subscribing to Satellite TV by Technology Ownership (% of Respondents) Table: Pay-per-View Usage by Technology Ownership (% of Respondents) Average Monthly Video Service Expenditures Table: Monthly Video Service Bill by Household Income (% of Respondents) Table: Monthly Video Service Bill by Technology Ownership (% of Respondents) Internet Video Internet Video Content Audio Technologies A$25 or Less CD Is the Preferred Format Table: Monthly Household Music Expenditure by Gender and Age (% of Respondents) Table: Monthly Household Music Expenditure by Household Income (% of Respondents) Table: Preferred Format for Listening to Music by Gender and Age (% of Respondents) Window's Media Player by Far the Most Popular Young Ones Like to Rip and Burn Online Music Service Free Versus Paid Music Internet Radio Table: Use of PC Software Program for Audio by Gender and Age (% of Respondents) Table: CD Ripping Activity by Gender and Age (% of Respondents) Table: CD Burning Activity by Gender and Age (% of Respondents) Table: Use of Online Music Service During the Past 12 Months by Gender and Age (% of Respondents) Table: Use of Online Music Service During the Past 12 Months by Technology (% of Respondents) Table: Use of Specific Online Music Service by Gender and Age (% of Respondents) Future Outlook Consumer Devices Consumer Services Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study gauges the interest in and usage of new consumer technologies from the demand side. IDC analysed the current penetration of consumer devices, the usage frequency of consumer services, and consumers' intention to use new consumer services. "Broadband households typically reported higher rates of ownership and usage of new technologies than the other consumer segments. Broadband households were twice as likely to own home networking solutions and more likely to consume Internet content than the general population. Partnering with broadband ISPs to market new technologies to broadband households should be a key marketing strategy for vendors," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia. Get Full Details About This Report >> |
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