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The 2006-2011 World Outlook for Geophysical Surveying and Mapping Services

Published by: Icon Group International, Inc.

Published: Apr. 5, 2005 - 188 Pages


Table of Contents


INTRODUCTION

1.1 Overview

1.2 What is Latent Demand and the P.I.E.?

1.3 The Methodology

1.3.1 Step 1. Product Definition and Data Collection
1.3.2 Step 2. Filtering and Smoothing

1.3.3 Step 3. Filling in Missing Values

1.3.4 Step 4. Varying Parameter, Non-linear Estimation

1.3.5 Step 5. Fixed-Parameter Linear Estimation

1.3.6 Step 6. Aggregation and Benchmarking

1.3.7 Step 7. Latent Demand Density: Allocating Across Cities

2 SUMMARY OF FINDINGS

2.1 The Worldwide Market Potential

3 AFRICA

3.1 Executive Summary

3.2 Algeria

3.3 Angola

3.4 Benin

3.5 Botswana

3.6 Burkina Faso

3.7 Burundi

3.8 Cameroon

3.9 Cape Verde

3.10 Central African Republic

3.11 Chad

3.12 Comoros

3.13 Congo (formerly Zaire)

3.14 Cote d'Ivoire

3.15 Djibouti

3.16 Egypt

3.17 Equatorial Guinea

3.18 Ethiopia

3.19 Gabon

3.20 Ghana

3.21 Guinea

3.22 Guinea-Bissau

3.23 Kenya

3.24 Lesotho

3.25 Liberia

3.26 Libya

3.27 Madagascar

3.28 Malawi

3.29 Mali

3.30 Mauritania

3.31 Mauritius

3.32 Morocco

3.33 Mozambique

3.34 Namibia

3.35 Niger

3.36 Nigeria

3.37 Republic of Congo

3.38 Reunion

3.39 Rwanda

3.40 Sao Tome E Principe

3.41 Senegal

3.42 Sierra Leone

3.43 Somalia

3.44 South Africa

3.45 Sudan

3.46 Swaziland

3.47 Tanzania

3.48 The Gambia

3.49 Togo

3.50 Tunisia

3.51 Uganda

3.52 Western Sahara

3.53 Zambia

3.54 Zimbabwe

4 ASIA

4.1 Executive Summary

4.2 Bangladesh

4.3 Bhutan

4.4 Brunei

4.5 Burma

4.6 Cambodia

4.7 China

4.8 Hong Kong

4.9 India

4.10 Indonesia

4.11 Japan

4.12 Laos

4.13 Macau

4.14 Malaysia

4.15 Maldives

4.16 Mongolia

4.17 Nepal

4.18 North Korea

4.19 Papua New Guinea

4.20 Philippines

4.21 Seychelles

4.22 Singapore

4.23 South Korea

4.24 Sri Lanka

4.25 Taiwan

4.26 Thailand

4.27 Vietnam

5 EUROPE & THE MIDDLE EAST

5.1 Executive Summary

5.2 Afghanistan

5.3 Albania

5.4 Andorra

5.5 Armenia

5.6 Austria

5.7 Azerbaijan

5.8 Bahrain

5.9 Belarus

5.10 Belgium

5.11 Bosnia and Herzegovina

5.12 Bulgaria

5.13 Croatia

5.14 Cyprus

5.15 Czech Republic

5.16 Denmark

5.17 Estonia

5.18 Finland

5.19 France

5.20 Georgia

5.21 Germany

5.22 Greece

5.23 Hungary

5.24 Iceland

5.25 Iran

5.26 Iraq

5.27 Ireland

5.28 Israel

5.29 Italy

5.30 Jordan

5.31 Kazakhstan

5.32 Kuwait

5.33 Kyrgyzstan

5.34 Latvia

5.35 Lebanon

5.36 Liechtenstein

5.37 Lithuania

5.38 Luxembourg

5.39 Malta

5.40 Moldova

5.41 Monaco

5.42 Netherlands

5.43 Norway

5.44 Oman

5.45 Pakistan

5.46 Palestine

5.47 Poland

5.48 Portugal

5.49 Qatar

5.50 Romania

5.51 Russia

5.52 San Marino

5.53 Saudi Arabia

5.54 Slovakia

5.55 Slovenia

5.56 Spain

5.57 Sweden

5.58 Switzerland

5.59 Syrian Arab Republic

5.60 Tajikistan

5.61 Turkey

5.62 Turkmenistan

5.63 Ukraine

5.64 United Arab Emirates

5.65 United Kingdom

5.66 Uzbekistan

5.67 Yemen

6 LATIN AMERICA

6.1 Executive Summary

6.2 Argentina

6.3 Belize

6.4 Bolivia

6.5 Brazil

6.6 Chile

6.7 Colombia

6.8 Costa Rica

6.9 Ecuador

6.10 El Salvador

6.11 Falkland Islands

6.12 French Guiana

6.13 Guatemala

6.14 Guyana

6.15 Honduras

6.16 Mexico

6.17 Nicaragua

6.18 Panama

6.19 Paraguay

6.20 Peru

6.21 Suriname

6.22 Uruguay

6.23 Venezuela

7 NORTH AMERICA & THE CARIBBEAN

7.1 Executive Summary

7.2 Antigua and Barbuda

7.3 Aruba

7.4 Bahamas

7.5 Barbados

7.6 Bermuda

7.7 British Virgin Islands

7.8 Canada

7.9 Cayman Islands

7.10 Cuba

7.11 Dominica

7.12 Dominican Republic

7.13 Greenland

7.14 Grenada

7.15 Guadeloupe

7.16 Haiti

7.17 Jamaica

7.18 Martinique

7.19 Netherlands Antilles

7.20 Puerto Rico

7.21 St. Kitts and Nevis

7.22 St. Lucia

7.23 St. Vincent and the Grenadines

7.24 Trinidad and Tobago

7.25 United States

7.26 Virgin Islands, US

8 OCEANA

8.1 Executive Summary

8.2 American Samoa

8.3 Australia

8.4 Christmas Island

8.5 Cook Islands

8.6 Fiji

8.7 French Polynesia

8.8 Guam

8.9 Kiribati

8.10 Marshall Islands

8.11 Micronesia Federation

8.12 Nauru

8.13 New Caledonia

8.14 New Zealand

8.15 Niue

8.16 Norfolk Island

8.17 Northern Mariana Island

8.18 Palau

8.19 Solomon Islands

8.20 Tokelau

8.21 Tonga

8.22 Tuvalu

8.23 Vanuatu

8.24 Wallis and Futuna

8.25 Western Samoa

9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 Disclaimers & Safe Harbor

9.2 ICON Group International, Inc. User Agreement Provisions

Abstract

WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The "market" is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for geophysical surveying and mapping services is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of "unit quantities", only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e., the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand.

As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for geophysical surveying and mapping services at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.

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