|
|
Videos and DVDs (Pre-recorded) - UKPublished by: Mintel International Group Ltd. Published: Aug. 1, 2005 - 81 Pages Table of ContentsIntroduction and Abbreviations Definitions Consumer research Lifestage and Special Groups ACORN Advertising data Abbreviations Executive Summary Technology the key force in the market Population trends and home entertainment Market growth beginning to slow DVDs remain buoyant as VHS edges towards obsolescence Buena Vista leading in retail and rental Above-the-line adspend high in DVDs Supermarkets gain share as online rental companies emerge Families key to all purchasing Next generation just around the corner Market Drivers In-home entertainment and the necessary hardware Low prices encourage trading up Figure 1: Household penetration of TVs, VCRs and DVD players, 1998-2004 The role of the PC Figure 2: Attitudes towards desktop PCs/computers, November 2004 Competing technologies Legal downloads on the horizon DVD player ownership highest among the young Figure 3: Household penetration of DVD players, by select demographic groups, 2002-04 Presence of children is key to ownership Population Figure 4: Trends and projections in UK population, by age group, 1999-2008 Disposable income and trading up Figure 5: PDI and consumer expenditure, at constant prices, 1999-2008 Piracy, regulations and release dates Format Wars Episode II - A New Disc Home entertaining on the rise Market Size and Trends Slower growth in a rapidly maturing market Figure 6: UK retail and rental sales of pre-recorded videotapes and DVDs, 2000-05 Prices keeps value sales buoyant Figure 7: UK retail sales value of pre-recorded videotapes and DVDs, by type of sales transaction, by value, 2000-05 Figure 8: UK retail sales volumes of pre-recorded videotapes and DVDs, by type of sales transaction, by volume, 2000-05 DVD dominant Figure 9: UK retail and rental sales value of pre-recorded videos, by format, by value, 2000-05 Figure 10: UK retail and rental sales value of pre-recorded videos, by format, by value, 2000-05 Market Segmentation DVDs Accessibility broadens appeal Figure 11: UK retail and rental value sales of DVDs, by type, by value, 2000-05 Volume growth high as prices fall Figure 12: UK retail and rental volume sales of DVDs, by type, by volume, 2000-05 Videos Figure 13: UK retail and rental value sales of videos, by type, by value, 2000-05 Figure 14: UK retail and rental volume sales of videos, by type, by volume, 2000-05 The Supply Structure Overview of supply Brand shares - sales Figure 15: Publishers’ brand shares in the UK of retailed pre-recorded videos and DVDs, by volume, 2003 and 2004 Brand shares - rentals Figure 16: Publishers’ brand shares in the UK of rented pre-recorded videos and DVDs, by volume, 2003 and 2004 Company profiles Buena Vista Warner Home Video Universal Studios Home Entertainment 20th Century Fox Sony Pictures Home Entertainment/MGM/Columbia TriStar Paramount Home Entertainment Entertainment In Video Others New Product Development Legal online downloads on the horizon? Movies on the move Next-generation DVDs Advertising and Promotion Above the line Figure 17: Main monitored media advertising expenditure on pre-recorded DVDs and videos, 2000-05* Figure 18: Main monitored media advertising expenditure on pre-recorded DVDs and videos, by format, 2000-04 TV spending on the rise Figure 19: Main monitored media advertising expenditure on pre-recorded DVDs and videos, by outlet type, 2002-04 Buena Vista leads the way Figure 20: Main monitored media advertising expenditure on pre-recorded DVDs and videos, by top advertisers, 2002-04 Figure 21: Main monitored media advertising expenditure on pre-recorded DVDs and videos, by top advertisers, by format, 2004 Below the line Seasonal sales and multi-buys Themed promotions and competitions Cross-promotion Distribution Retail Figure 22: UK retail distribution of videos and DVDs, by type of outlet, by volume, 2002 and 2004 Supermarkets staking their claim Internet gains share at the expense of generalists HMV leading the market Figure 23: Retailer shares of video and DVD retail sales, by format, by volume, 2004 Tesco flies the supermarket flag DVD specialists emerge Rental Figure 24: Retailer shares of video and DVD rentals, by type of outlet, by volume, 2002 and 2004 Blockbuster stands firm… …but online rental rears its head Blockbuster Choices Online rental companies The Consumer Adult ownership and usage Video purchase declining… Figure 25: Number of pre recorded video tapes/DVDs purchased in the last 12 months, 2004 …as DVDs take over Men are the main collectors Families key to all purchasing Action is where the action is Figure 26: Types of pre-recorded video tapes/DVDs hired and bought, 2004 Purchase dominates most categories Usage Figure 27: How many hours a week do you use your video to replay TV programmes you have recorded/watch hired or bought films? 2002 and 2004 Figure 28: Frequency of watching hired pre-recorded video tapes/DVDs, 2000-04 Youth ownership/usage Children inherit the hand-me-downs Figure 29: Children aged 11-14 who have a video recorder/DVD player in their bedroom, 2004 Half of older children choose the movies Figure 30: Video/DVD hire - who decides, 2004 A universal purchase for kids Figure 31: Children aged 11-14 who have bought video tapes and DVDs in the last year, 2004 Figure 32: Number of pre-recorded video tapes and DVDs bought in the last year, 2004 A popular present Figure 33: Children aged 11-14 who have received video tapes/DVDs as presents in the last year, 2004 Figure 34: Number of pre-recorded videos/DVDs received as presents in the last year, 2004 Figure 35: Types of pre-recorded videos/DVDs bought in the last year or received as presents, 2004 Figure 36: Types of videos owned, 7-10s, 2004 Attitudes - buying and renting Figure 37: DVD/videotape purchase habits and attitudes, January 2005 Pricing issues are key Piracy - the acceptable face? Internet still relatively untapped Replacement opportunities The Consumer - Detailed Demographics Figure 38: Number of pre recorded video tapes purchased in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel's Special Groups, 2004 Figure 39: Number of DVDs purchased in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel's Special Groups, 2004 The Future Waiting for the next generation The potential of the Internet New product development Online rental to increase its share Forecast Figure 50: Forecast of UK retail and rental sales of pre-recorded DVDs, 2005-10 Figure 51: UK retail and rental sales of pre-recorded videotapes (2000-05), and DVDs, 2000-10 New technologies to provide market impetus Devaluation - the sacrifice for NPD? Factors incorporated in the forecast AbstractSince Mintel’s last report into the market in 2003, rising penetration of DVD technology has broadened the market’s consumer base. Indeed, DVD has emerged as the dominant format, while VHS has moved progressively closer to obsolescence. The DVD category remains strong, although the uptake of the relevant technology has slowed since the last report, resulting in a relative slowdown in sales of the format compared with its initial years of exponential growth. Flagging VHS sales have held back growth in the market as a whole, and the industry is currently waiting in anticipation for the timely boost that is expected to result from the impending launch of next-generation DVDs.
New avenues of distribution are emerging and developing in the market, with online rental services making their presence felt and the popularity of Internet video and DVD retailers continuing to rise. In addition, technological developments are opening up the potential for new delivery methods for video content, such as downloading via the Internet and the viewing of films on portable devices. As such, despite a current degree of stagnation, a number of opportunities exist for the market to evolve in new directions and to return to the impressive growth rates seen at the time of the last report.
|
|
|||
|
About MarketResearch.com
|
||||