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Published by: Mintel International Group Ltd.
Published: Aug. 1, 2005 - 109 Pages
Table of Contents
- INTRODUCTION AND ABBREVIATIONS
- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- ABBREVIATIONS
- EXECUTIVE SUMMARY
- Sales growth influenced by plummeting prices
- Portability drives demand
- Number of electrical goods outlets has fallen
- Strong economy has helped boost retail sales
- Population growth
- Growth in ABs will stimulate demand
- Bringing work home
- Internet and broadband growth
- Penetration of PCs has grown strongly
- Growth of Internet sales
- PC World increases dominance
- Young shoppers and C2s favour PC World
- Apple opens flagship stores
- More interactive displays
- Several retailers exit the market
- Supermarkets carry limited choice
- Just under half bought last computer from a store
- More consumers opt for direct suppliers
- Second-hand sales growth
- More consumers intend to buy
- How much help do they want?
- Were you born BC or AC?
- Recommend a friend
- Where consumers gather information
- Wheeler dealers
- Main computer shopper types
- Future retail trends
- Further growth in sales predicted
- RETAIL SALES
- All retail sales
- Figure 1: All retail sales, at current and constant 2000 prices, 2000-05
- Sales through electrical retailers
- Figure 2: Retail sales through electrical retailers, at current and constant 2000 prices, 2000-05
- Sales through photo, optical goods and office retailers
- Figure 3: Retail sales through photo, optical goods and office retailers, at current and constant 2000 prices, 2000-05
- SECTOR STRUCTURE
- Number of outlets
- Figure 4: Retail outlets for electrical household appliances, radio and television, 1998-2005
- Trade Associations
- The Professional Computing Association (PCA)
- The National Association of Specialist Computer Retailers (NASCR)
- CONSUMER EXPENDITURE
- Total market
- Figure 5: Consumer expenditure on computers and peripherals, at current and constant prices, 2000-05
- Figure 6: Consumer expenditure on computers and peripherals, at current and constant prices, 2000-05
- Market segmentation
- Figure 7: Breakdown of consumer expenditure on PCs and computer peripherals, 2000 and 2005
- Desktops
- Figure 8: Consumer expenditure on desktop PCs, volume, value at current and constant 2000 prices, 2000- 05
- Portables
- Figure 9: Consumer expenditire on pdas and laptops, volume, value at current and constant 2000 prices, 2000-05
- Peripherals
- Figure 10: Consumer expenditure on computer peripherals, value at current and constant 2000 prices, 2000-05
- MARKET FACTORS
- PDI and consumer expenditure
- Figure 11: PDI and consumer expenditure, at current and constant 2000 prices, 2000-10
- Employment levels
- Figure 12: Structure of the working population, by gender, 2000-10
- Bringing work home
- Figure 13: Trends in working from home, by gender, age and socio-economic group, 1999 and 2004
- Population
- Figure 14: UK population, by age group, 2000-10
- Socio-economic groups
- Figure 15: Socio-economic structure of adult population, 2000-10
- The worldwide Web
- Figure 16: Internet usage at home, 2000-04
- Figure 17: Internet access, 2002-05
- THE CONSUMER
- Key consumer findings
- Ownership and usage of personal computers in the home
- Figure 18: Ownership of personal computers in the home and when obtained, 1999-2004
- Figure 19: Usage of personal computers in the home, 1999-2004
- Number of personal computers in household and type
- Figure 20: Personal computers in household, May 2005
- Figure 21: Personal computers in household, by gender, age and socio-economic group, May 2005
- Figure 22: Personal computers in household, by working status, presence of children, lifestage and Mintel’s Special Groups, May 2005
- Where consumers bought their last personal computer
- Figure 23: Where last PC was bought, 2000-05 (selected outlets only)
- Figure 24: Source of purchase for last personal computer bought in household, May 2005
- Figure 25: Source of purchase for last personal computer bought in household, by gender, age and socioeconomic group, May 2005
- Type of outlet used by computers owned
- Figure 26: Source of purchase for last personal computer bought in household, by type and number of PCs in household, May 2005
- Type of channel used for last personal computer purchased
- Figure 27: Channels used for last personal computer bought in household, May 2005
- Figure 28: Channels used for last personal computer bought in household, by gender, age and socioeconomic group, May 2005
- Channels last used by source of purchase
- Figure 29: Channels used for last personal computer bought in household, by source of purchase, May 2005
- THE CONSUMER - DETAILED CONSUMER DEMOGRAPHICS
- Figure 30: Personal computers in household, by region and ACORN category, May 2005
- Figure 31: Personal computers in household, by media usage, source of regular grocery shopping and commercial TV viewing, May 2005
- Figure 32: Source of purchase for last personal computer bought in household, by working status, presence of children, lifestage and Mintel’s Special Groups, May 2005
- Figure 33: Source of purchase for last personal computer bought in household, by region and ACORN category, May 2005
- Figure 34: Source of purchase for last personal computer bought in household, by media usage, source of regular grocery shopping and commercial TV viewing, May 2005
- Figure 35: Channels used for last personal computer bought in household, by working status, presence of children, lifestage and Mintel’s Special Groups, May 2005
- Figure 36: Channels used for last personal computer bought in household, by region and ACORN category, May 2005
- Figure 37: Channels used for last personal computer bought in household, by media usage, source of regular grocery shopping and commercial TV viewing, May 2005
- RETAIL MARKET SHARES
- Growth of Internet sales
- PC World gains ground
- Figure 38: Estimated retailer market shares of the total UK home PC market, by value, 2002 and 2004
- RETAILER PROFILES
- Store numbers of the major retailers
- Figure 39: Retailer store numbers, main computer retailers, 2002-05
- Dixons Group (DSG International)
- PC World
- Figure 40: PC World, store numbers, sales area and productivity, 2001-05
- Figure 41: PC World, sales data, 2001-05
- Dixons
- Figure 42: Dixons, store numbers, sales area and productivity, 2001-05
- Figure 43: Dixons, sales performance, 2001-05
- Currys
- Figure 44: Currys, store numbers, sales area and productivity, 2001-05
- Figure 45: Currys, sales performance, 2001-05
- Comet
- Figure 46: Comet, store numbers, selling area and productivity, 2001-05
- Figure 47: Comet, financial performance, 2001-05
- The Computer Shop (Granville Technology Group Ltd)
- Figure 48: Figure 84: The Computer World/The Computer Shop, number of outlets, 2000-04
- Figure 49: Granville Technology Group Ltd, financial performance, 2000-04
- Apple
- DIRECT-SELL MANUFACTURERS
- Dell Inc
- Evesham Technologies (formerly Evesham Micro)
- Mesh Computers
- Viglen
- Misco (Simply Computers)
- Watford Electronics - Savastore
- Micro Anvika
- Cancom
- Computer Warehouse
- Dabscom
- E-buyercom
- Other direct computer companies and home shopping companies
- NON-SPECIALISTS
- Argos
- Empire Direct
- Amazon
- PC Friend
- Toys ‘R’ Us
- John Lewis
- Staples
- Supermarkets
- Tesco
- Aldi
- RETAIL PRACTICES AND OPERATIONAL ISSUES
- The market background
- How buoyant is the market?
- The economy
- How the retail scene is changing
- Internet suppliers gaining ground
- Retail concentration
- Importance of branding
- Decreasing emphasis on price
- Customer service, finance, technical support
- Changing face of marketing/advertising
- Developments in seasonality
- Why buy a replacement?
- Footfall and encouraging customers to enter the stores
- The salesperson
- Store environment
- Home entertainment
- Specialists vs generalists
- Advantages of independents
- Staff training
- Direct-sell suppliers
- Outlook
- THE FUTURE
- Underlying economic growth bodes well
- Consumer confidence takes a hit
- Market evolution will increase
- Market will be more segmented
- More design and image
- Everyday low prices
- Rise of Internet retailing
- Supremacy of the specialists
- Role of general retailers
- FORECAST
- Healthy growth in sales predicted
- Figure 50: Forecast expenditure on computers and peripherals, at current and constant 2005 prices, 2005-10
- Slowdown in rate of decline for desktops
- PDAs and laptops to overtake desktop PCs
- More end uses to drive increased sales of peripherals
- Figure 51: Forecast expenditure on computers and peripherals, at current prices, 2005-10
- APPENDIX: RESEARCH METHODOLOGY
AbstractRetailers have had to cope with a breakneck pace of change in the PC sector, with the market maturing and laptops overtaking desktop PCs as the latest “must have” item. Even now the rapid emergence of new technology presents retailers with a challenging market. Nowadays consumers want more versatility, portability, integration, style and design. The computer has to deliver more punch, cope with more applications, educate, entertain and communicate.
Despite this, consumers also expect prices to continue falling, while the specifications increase. Value for money growth has been exponential in this market, creating enormous difficulties for retailers. Retailers now need to cope with shorter lifespans for the products, cut throat competitors, and increasingly technical and complex machines.
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