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The European Market for Organic Fruit & Vegetables

Published by: Organic Monitor Ltd.

Published: Jun. 1, 2005 - 104 Pages


Table of Contents


Chapter 1: Executive Summary

Product Definition and Segmentation

Market Overview

Competitive Overview

Strategic Recommendations

Conclusions



Chapter 2: Research Methodology

Report Scope

Research Methodology

Forecast Assumptions



Chapter 3: Industry Overview

Industry Overview

Industry Development

Organic Farmland

Regulations & Standards



Chapter 4: The European Market for Organic Fruit & Vegetables

Market Overview

Market Drivers

Market Restraints

Volume and Revenue Forecasts (2001-2011)

Market Trends

Country Analysis

Distribution Analysis

Competitive Analysis

Sales Analysis

Retailer Analysis

Consumer Analysis



Chapter 5: The European Market for Organic Fruit

Market Overview

Volume and Revenue Forecasts (2001-2011)

Country Analysis

Trade Analysis

Pricing Analysis

Market Trends

Competitive Analysis

Sales Analysis

Consumer Analysis

Product Analysis



Chapter 6: The European Market for Organic Vegetables

Market Overview

Organic Monitor Market Measurements

Volume and Revenue Forecasts (2001-2011)

Country Analysis

Trade Analysis

Pricing Analysis

Competitive Analysis

Sales Analysis

Consumer Analysis

Product Analysis



Chapter 7: List of Selected Companies

Traders and Suppliers

Retailers

Associations, Certifiers & Others

Abstract

Consumer demand for organic fruit & vegetables continues to strengthen with revenues increasing by 26% between 2001 and 2004. Healthy growth rates are projected to continue as sales channels for organic products broaden.

The German market is currently showing the highest growth with organic fruit & vegetable sales volume increasing by 14% in 2004. A major driver is widening availability of organic products in mainstream retailers with a growing number of supermarkets and discount stores introducing organic fresh produce. Increasing sales volume is also going to organic food shops with 40 new supermarkets opening in 2004 alone.

Sales of organic fruit & vegetables are concentrated in a handful of countries. Germany and the UK have the largest markets, representing over half of all European revenues. The British organic fruit market, valued at EUR 330 million, is the largest in Europe. Organic fruit & vegetables as a percentage of total sales are highest in Scandinavian and Alpine countries.

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