Corporate Recruiting Websites 2005 : Market Research Report

Corporate Recruiting Websites 2005

Published by: WetFeet

Published: Mar. 1, 2005 - 116 Pages

Table of Contents
Key Findings
How to Use This Study
How Candidates Use the Internet: When Candidates Use the Internet; Where Candidates Use the Internet; Access Speeds
Use of Company Websites: First Visits; Return Visits; Navigation Patterns; Impact of Websites on Candidates
The Ideal Recruiting Website: Top 25 Recruiting Websites; Attributes of the “Ideal” Corporate Recruiting Website; The Four Building Blocks of a Great Recruiting Website
Navigation: Candidate Needs; User Orientation; Links; Menu Structure; Search Tools; Site Maps; Terminology
Case Studies: Navigation: Navigation Case Study: UBS Investment Bank; Navigation Case Study: The Boston Consulting Group
Branding: Context and Expectations; Developing a Positive Brand Online; What Influences Brand Perceptions
Case Studies: Branding: Branding Case Study: Merrill Lynch; Branding Case Study: Bain & Company; Branding Case Study: Ernst & Young
Content: Candidate Information Needs; Case Studies: Content; Functionality; Job Listings Search; Online Application Forms; Candidate Relationship Management; Other Considerations
Case Studies: Functionality: Functionality Case Study: Bain & Company; Functionality Case Study: UBS Investment Bank; Functionality Case Study: Merrill Lynch
Methodololgy: About WetFeet

Abstract

This study presents the findings from online focus groups conducted by WetFeet in November 2004 with undergraduate, MBA, and young professional candidates concerning the online job search. However, the general principles for recruiting website design offered in this report draw from WetFeet’s long and rich research on the topic, including more than ten years spent reviewing hundreds of corporate recruiting sites, talking with thousands of candidates, and speaking with scores of corporate clients about their recruiting websites.

The report begins with a general description of how candidates use the Web and recruiting websites in the course of a job search. The discussion continues with a discussion of the “ideal” website, and an in-depth look at four key building blocks:

Navigation: how a candidate finds his or her way around the site;
Branding: the overall employment proposition conveyed by the site, drawn from elements including content, tone, images, graphic design, and colors;
Content: recruiting-centered information about issues such as jobs, culture, recruiting process, career paths, and so on; and
Functionality: the online application form and associated search and application tools.

Each section begins with a discussion of general principles of recruiting website design based upon the focus group findings and WetFeet’s experience. Following this are a series of “case study” examples selected from the ten real company websites we covered in this study:

Bain & Co., www.bain.com
Banc of America Securities, www.bofasecurities.com
The Boston Consulting Group, www.bcg.com
Deutsche Bank, www.db.com
Ernst & Young, www.ey.com
Kimberly-Clark, www.kimberly-clark.com
Merrill Lynch, www.ml.com
Procter & Gamble, www.pg.com
Thomson, www.thomson.com
UBS, www.ubs.com

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Corporate Recruiting Websites 2005

Table of Contents

Abstract