Cable VOD Service: Free Content Boosts Usage : Market Research Report

Cable VOD Service: Free Content Boosts Usage

Published by: In-Stat

Published: Jul. 11, 2005 - 45 Pages

Table
of Contents

Executive Summary

Methodology

Introduction:
Cable TV's VOD Service Matures

VOD and Its
Place in the Interactive TV World
- "On-Demand"
  Applications
- The Basics
  of Video-on-Demand
  - VOD Delivery
  - Cable-based
    VOD Service

The Business
of VOD

Consumer Survey:
Cable VOD Service
- Key Findings
  of the Survey
  - Do You
    Currently Subscribe to Cable TV Service?
  - Who Is
    Your Cable TV Service Provider?
  - Are You
    Familiar with VOD Service?
  - Does Your
    Cable Operator Offer VOD Service to Your Home?
  - Have You
    Ever Used Cable VOD Service?
  - What Is
    the Primary Reason You Don't Use Cable VOD Service?
  - Which of
    the Following Best Describes How Often You Use VOD Service?
  - Which Kind
    of VOD Programming Do You Watch?
  - How Much
    Do You Spend Each Month on VOD Programming?
  - Do You
    Receive a Subscription VOD Service?
  - Which of
    These Subscription VOD Services Do You Receive?

VOD Service
Deployments
- North America
- Europe, Asia,
  and Latin America

VOD Market Trends

VOD Service
and Revenue Forecasts

List
of Tables

Table 1. Interactive
TV Applications

Table 2. VOD Costs
and Customer Usage Metrics

Table 3. Do You
Currently Subscribe to Cable TV Service?

Table 4. Who Is
Your Cable TV Service Provider?

Table 5. Are You
Familiar with VOD Service?

Table 6. Does Your
Cable Operator Offer VOD Service to Your Home?

Table 7. Have You
Ever Used Cable VOD Service?

Table 8. What Is
the Primary Reason You Don't Use Cable VOD?

Table 9. Which
of the Following Best Describes How Often You Use VOD Service?

Table 10. Which
Kind of VOD Programming Do You Watch?

Table 11. How Much
Do You Spend Each Month on VOD Programming?

Table 12. Do You
Receive a Subscription VOD Service?

Table 13. Which
of These Subscription VOD Services Do You Receive?

Table 14. North
American VOD Deployments by Cable Operator

Table 15. International
Cable-based VOD Service Deployments

Table 16. North
American Cable VOD Subscriber/User Forecast, 2003-2009 (Users in Millions)

Table 17. North
American Cable VOD Service Revenue Forecast, 2003-2009 (US$ in Millions)

Table 18. Perspective:
US Cable VOD Service Revenues Compared to Other Cable Service Revenues

Table 19. Worldwide
Cable VOD Subscriber/User Forecast, 2003-2009 (Users in Millions)

Table 20. Worldwide
Cable VOD Subscribers/Users: Percentage by Geographic Region, 2003-2009

Table 21. Worldwide
Cable VOD Service Revenue Forecast, 2003-2009 (US$ in Millions)

List
of Figures

Figure 1. The VOD
Architecture

Figure 2. Do You
Currently Subscribe to Cable TV Service?

Figure 3. Who Is
Your Cable TV Service Provider?

Figure 4. Does
Your Cable Operator Offer VOD Service to Your Home?

Figure 5. Have
You Ever Used Cable VOD Service?

Figure 6. Which
of the Following Best Describes How Often You Use VOD Service?

Figure 7. How Much
Do You Spend Each Month on VOD Programming?

Figure 8. Do You
Receive A Subscription VOD Service?

Figure 9. Which
of These Subscription VOD Services Do You Receive?

Figure 10. Worldwide
Cable VOD Subscriber/User Forecast, 2002-2008 (Users in Millions)

Figure 11. Worldwide
Cable VOD Service Revenue Forecast, 2002-2009 (US$ in Millions)

Abstract

Cable TV operators, particularly those in North America, continue to expand the availability of Video-on-Demand (VOD) service. Over the past two years, the time-shifting video service has become a popular marketing tool for the cable industry. At the same time, cable operators continue to experiment with different programming packages and VOD marketing strategies. This experimentation has led to an important development: the growth in Free-on-Demand (FOD) cable services and content.

This report covers VOD services provided by cable TV operators. It examines the relationship between interactive TV services and VOD, and discusses the different types of VOD services that are available. The report specifically covers the packaging and economics of VOD services, looks at the business model of VOD, and provides a comprehensive look at current cable-based VOD deployments.

The report also provides the results of a US consumer survey. The survey asked over 1,700 US households about their awareness, and their use, of cable-based VOD services. The report also provides North American and worldwide forecasts for VOD subscribers and service revenues through the year 2009.

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Cable VOD Service: Free Content Boosts Usage

Table of Contents

Abstract