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Soft Drinks and Health Legislation - Management Briefing

Published by: just-drinks

Published: Aug. 31, 2005 - 15 Pages


Table of Contents




Introduction
Section One
The problem of rising childhood obesity
The causes of rising childhood obesity
Classifying childhood overweight and obesity
Tackling the problem and lobbying for change
Pressure for regulation and legislation
Section Two
The soft drinks industry and childhood obesity
Majors in the firing-line
Selling carbonated drinks in schools
Collective action and self-regulation
Appendix
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Abstract

The childhood obesity debate affects and is affected by the soft drinks industry. This briefing provides both an account of current public health thinking on the problems and causes of rising childhood obesity and the views and actions of the soft drinks industry in response to what is undeniably a serious problem in many countries. The report presents a brief overview of public health thinking on childhood obesity, the extent of the problem and its causes, with the aim of assessing how central soft drinks consumption is within the context of the debate and what the public health community expects from the industry. It continues by examining what the industry has done, is doing and will have to do in the future, both at a collective and a company level, to address the problems, engage in the debate and counter negative publicity.

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