Middle Market Internet Infrastructure & Commerce

Published by: In-Stat

Published: Oct. 1, 1999 - 49 Pages

Table of Contents

Market Overview

Internet Usage & Penetration

Content, Commerce and Community

Internet Access Varies by Vertical Industry

Internet Explorer Does Not Necessarily Dominate

GroupWare Expected to Give Explorer an Edge

Navigator Favored in Internet-heavy Verticals

Internet Usage By Size of Business

VPNs Are a Key Internet Offering in Mid-Market

Internet Usage By Vertical Industry

Internet Spending

Internet Spending Varies Dramatically by Vertical

Internet Becoming Key Area of Spending

Total Market

Email Capabilities

Middle Market Email Services Should be Part of a Collaborative Platform

Characteristics Affecting the Purchase of Email Services

Corporate Identity

Single Domain Name

Fixed Monthly Pricing

Predictable Message Tracking

Self Service Dial Access

Low Cost

Corporate Identity As Important Email Service Feature Gets Mixed Results

Single Domain Name Is Most Important Email Service Feature

Fixed Monthly Pricing Favored by Smaller Firms

Message Tracking Ranks Fairly High

Self Service Dial Access of Modest Importance

Cost is Always a Primary Factor

Exchange is Quickly Growing in Popularity

Favored Email Applications Not So Clear Cut by Vertical

Internet Commerce Infrastructure

Websites by Vertical Industry Vary

Vendors with Vision Will Reap the Rewards

Mid-sized Firms are In-sourcing Internet Business Initiatives

Mid-sized firms Outsource Web Hosting

Commerce Capabilities Quickly Coming Online

Online Income in 1998

Online Income in 2000

Internet-enabled Business Decision-makers

The Strategy

The Investments

Decision-makers are Confident of Internet Safety for Commerce

Internet Commerce "Safety" Sentiments are not Balanced by Vertical Industry

Websites Can't Sell, so iCommerce Hasn't Hit the Bottom Line YET

Conclusion

iCommerce Services Is Expected to be KEY Middle Market Opportunity for Vendors

Methodology & Sources

List of Tables

Table 1: Internet Spending by Size of Business, Middle Market, 1998-2002

Table 2: Internet Spending Growth, Middle Market, 1998-2002

Table 3: Importance of Features for Email Services (10 point Scale) - Middle Market, 1998

Table 4: Internet Partners & Functions, Middle Market, 1998/2000 (current/planned)

Table 5: Website Hosts, Middle Market, 1998/2000 (current/planned)

Table 6: Website Features, Middle Market, 1998

Table 7: Website Features, Middle Market 2000

Table 8: Internet Strategy Decision-makers by Size of Business, Middle Market, 1998

Table 9: Internet Investment Decision-makers by Size of Business, Middle Market, 1998

List of Figures

Figure 1: Internet Spending, Middle Market, 1998

Figure 2: Percentage of Employees Accessing Internet, Middle Market, 1998

Figure 3: % of Employees Accessing Internet by Vertical Industry, Middle Market, 1998

Figure 4: Primary Browser Software by Size of Business, Middle Market, 1998

Figure 5: Primary Browser Software by Vertical Industry, Middle Market, 1998

Figure 6: Top 6 Uses of the Internet - 100 to 248 Sized, Middle Market, 1998

Figure 7: Top 6 Uses of the Internet - 250 to 499 Employees, Middle Market, 1998

Figure 8: Top 6 Uses of the Internet - 500 to 999 Employees, Middle Market, 1998

Figure 9: Top 6 Uses of the Internet - Service Industry, Middle Market, 1998

Figure 10: Top 6 Uses of the Internet - Manufacturing Industry, Middle Market, 1998

Figure 11: Top 6 Uses of the Internet - Trade Industry, Middle Market, 1998

Figure 12: Top 6 Uses of the Internet, FIRE Industry in Middle Market, 1998

Figure 13: Monthly Internet Access Spending by Size of Business, Middle Market, 1998

Figure 14: Monthly Internet Access Spending by Vertical Industry, Middle Market, 1998

Figure 15: Internet Spending by Size of Business, Middle Market, 1998

Figure 16: Monthly Cost of Email Services by Size of Business - Middle Market, 1998

Figure 17: Monthly Cost of Email Services by Vertical Industry - Middle Market, 1998

Figure 18: Percent of Firms that Own Email Servers by Size of Business - Middle Market, 1998

Figure 19: Percent of Firms that Own Email Servers by Vertical Industry - Middle Market

Figure 20: Importance of Corporate Identity in Email Services by Size - Middle Market

Figure 21: Importance of Corporate Identity in Email Services by Vertical - Middle Market

Figure 22: Importance of Single Domain Name in Email Services by Size - Middle Market

Figure 23: Importance of Single Domain Name in Email Services by Vertical - Middle Market

Figure 24: Importance of Fixed Monthly Pricing in Email Services by Size - Middle Market

Figure 25: Importance of Fixed Monthly Pricing in Email Services by Vertical - Middle Market

Figure 26: Importance of Predictable Message Tracking in Email Services by Size - Middle Market

Figure 27: Importance of Predictable Message Tracking in Email Services by Vertical - Mid Market

Figure 28: Importance of Self Service Dial Access in Email Services by Size - Middle Market

Figure 29: Importance of Self Service Dial Access in Email Services by Vertical - Middle Market

Figure 30: Importance of Low Cost in Email Services by Size - Middle Market

Figure 31: Importance of Low Cost in Email Services by Vertical - Middle Market

Figure 32: Email Application Usage by Size of Business - Middle Market

Figure 33: Email Application Usage by Vertical Industry - Middle Market

Figure 34: Percent firms with Website by Size of Business, Middle Market, 1998

Figure 35: Percent firms with Website by Vertical Industry, Middle Market, 1998 40

Figure 36: % of Revenue Generated by Online Ordering 1998- Size of Business, Middle Market

Figure 37: % of Revenue Generated by Online Ordering 1998- Vertical Industry, Middle Market

Figure 38: % of Revenue Generated by Online Ordering 2000- Size of Business, Middle Market

Figure 39: % of Revenue Generated by Online Ordering 2000- Vertical Industry, Middle Market

Figure 40: "The Internet is SAFE enough for Internet Commerce," - 100 to 249 Employees

Figure 41: "The Internet is SAFE enough for Internet Commerce," - 250 to 499 Employees

Figure 42: "The Internet is SAFE enough for Internet Commerce," - 500 to 999 Employees

Figure 43: "The Internet is SAFE enough for Internet Commerce," - Vertical Industries

Figure 44: "Sales have increased... as a result of our web page," - 100 to 249 Employees

Figure 45: "Sales have increased... as a result of our web page," - 250 to 499 Employees

Figure 46: "Sales have increased... as a result of our web page," - 500 to 999 Employees

Abstract

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