Triple Play? Bundling Strategies in the US Residential Market : Market Research Report

Triple Play? Bundling Strategies in the US Residential Market

Published by: In-Stat

Published: Jul. 1, 2005 - 31 Pages

Table
of Contents

Executive Summary

Methodology
- Forecasting
  Techniques
- Structured
  Research Sources
  - Consumer
    Telecom Survey, 2005
  - Consumer
    Internet Survey, 2005
  - US Census
    Bureau

Market Demographics
- US Population
  - US Population
    by Age
- US Households
  - US Households
    by Income

Residential
Service Adoption
- Residential
  Service Adoption by Age
- Residential
  Service Adoption by Income

Consumer Demand
for Bundled Services
- Consumer Demand
  for Bundled Services by Age
- Consumer Demand
  for Bundled Services by Income

Why Buy Services
in Bundles-The Consumer Perspective
- Why Buy Services
  in Bundles by Age
- Why Buy Services
  in Bundles by Income

What's the Commitment?
- What's the
  Commitment by Age
- What's the
  Commitment by Income

Disincentives
for Purchasing Services in Bundled Packages
- Disincentives
  for Purchasing Services in Bundled Packages-Based on Respondent's
  Age
- Disincentives
  for Purchasing Services in Bundled Packages-Based on Respondent's
  Income

Looking Forward:
Plans to Purchase Bundled Services
- Plans to Purchase
  Bundled Services Based on Age
- Plans to Purchase
  Bundled Services Based on Income

Conclusion

List
of Tables

Table 1. US Population
by Age (in Thousands) - 2004-2009

Table 2. US Households
by Household Income (in Thousands) - 2004-2009

Table 3. Services:
Currently Use & Plan to Continue Using, by Age

Table 4. Services:
Do Not Currently Use But Plan to Use in Next 12 Months, by Age

Table 5. Services:
Currently Use & Plan to Continue Using, by Income

Table 6. Services:
Do Not Currently Use But Plan to Use in Next 12 Months, by Income

Table 7. Service
Purchased as Part of a Bundle from a Single Provider, by Age

Table 8. Top Providers
of Bundled Services, by Age

Table 9. Service
Purchased as Part of a Bundle from a Single Provider, by Income

Table 10. Top Providers
of Bundled Services, by Income

Table 11. Current
Bundled Service Subscribers: Incentives for Buying Bundled Packages
by Age

Table 12. Current
Bundled Service Subscribers: Incentives for Buying Bundled Packages
by Income

Table 13. Contract
Duration for Bundled Service Subscription, by Age

Table 14. Contract
Duration for Bundled Service Subscription, by Income

Table 15. Reasons
for Not Purchasing Bundled Services-Based on Respondent's Age

Table 16. Reasons
for Not Purchasing Bundled Services-Based on Respondent's Income

List
of Figures

Figure 1. Current
Purchasers of Bundled Services and Future Plans to Adopt

Figure 2. US Population
(in Thousands) - 2004-2009

Figure 3. Total
US Households (in Thousands) - 2004-2009

Figure 4. Services:
Currently Use & Plan to Continue Using

Figure 5. Do Not
Currently Use But Plan to Use in Next 12 Months

Figure 6. Respondents
Purchasing Bundled Services from a Single Provider

Figure 7. Service
Purchased as Part of a Bundle from a Single Provider

Figure 8. Top Providers
of Bundled Services

Figure 9. Respondents
Purchasing Bundled Services from a Single Provider, by Age

Figure 10. Respondents
Purchasing Bundled Services from a Single Provider, by Income

Figure 11. Current
Bundled Service Subscribers: Incentives for Buying Bundled Packages

Figure 12. Contract
Duration for Bundled Service Subscription

Figure 13. Did
you Sign a Contract for the Bundled Service, by Age

Figure 14. Did
you Sign a Contract for the Bundled Service, by Income

Figure 15. Reasons
for Not Purchasing Bundled Services

Figure 16. Plans
to Purchase Bundled Services in Next 12 Months

Figure 17. Plans
to Purchase Bundled Services in Next 12 Months-Affirmative Responses
Based on Age

Figure 18. Plans
to Purchase Bundled Services in Next 12 Months-Affirmative Responses
Based on Income

Abstract

Telecommunications providers today are attempting to be a one-stop service shop for consumers' communications and home entertainment needs by providing multiple solutions to their customers. This report examines provider strategy, as well as consumer demand, for bundled services. From current rate of purchase to future adoption plans, this report draws on consumer primary research to identify the demand for such offerings and potential means of making such services more competitive, given market demand.

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Triple Play? Bundling Strategies in the US Residential Market

Table of Contents

Abstract