Life Cycles: Family Buying Pattern : Market Research Report

Life Cycles: Family Buying Pattern

Published by: In-Stat

Published: Jun. 28, 2005 - 25 Pages

Table
of Contents

Executive Summary

Methodology
- Forecasting
  Techniques
- Structured
  Research Sources
  - Consumer
    Telecom Survey, 2005
  - Consumer
    Internet Survey, 2005
  - US Census
    Bureau

Demographics
- US Households
- US Population
  - US Population
    by Age

Service Purchased

Spend

Computers &
Internet

Influencers
on Service Adoption
- Broadband and
  Broadband Applications
- Wireless and
  Wireless Applications

Conclusion

List
of Tables

Table 1. US Population
by Age (in Thousands)-2004-2009

Table 2. Services:
Currently Use & Plan to Continue Using, by Household Composition

Table 3. Services:
Do Not Currently Use But Plan to Use in Next 12 Months, by Household
Composition

Table 4. Services:
Currently Use But Plan to Discontinue Use in Next 12 Months, by Household
Composition

Table 5. Services:
Do Not Currently Use & Do Not Plan to Use in Next 12 Months, by
Household Composition

Table 6. Average
Spend for Services, by Household Composition

Table 7. Percent
Spending $50+ per Month for Various Services, by Household Composition

Table 8. Percent
Spending >$0 but <$20 per Month for Various Services, by Household
Composition

Table 9. Computers
in Household, by Household Composition

Table 10. Primary
Internet Service Used in the Home, by Household Composition

Table 11. Hours
Spent Per Week on the Internet, by Household Composition

Table 12. Family
Member Using the Internet Most, by Household Composition

Table 13. Current
Applications Used by Broadband Subscribers, by Household Composition

Table 14. Influencers
on Broadband Purchase, by Household Composition

Table 15. Influencers
on Downloading Music/Videos Purchase, by Household Composition

Table 16. Influencers
on Online Gaming Purchase, by Household Composition

Table 17. Influencers
on Internet Instant Messaging Purchase, by Household Composition

Table 18. Influencers
on Wireless Purchase, by Household Composition

Table 19. Influencers
on Wireless Instat Messaging Purchase, by Household Composition

List
of Figures

Figure 1. Subscription
Rates to Telecommunication Services, by Household Composition

Figure 2. Total
US Households (in Thousands)-2004-2009

Figure 3. US Population
(in Thousands)-2004-2009

Figure 4. Services:
Currently Use & Plan to Continue Using

Figure 5. Multiple
Internet Service, by Household Composition

Figure 6. Importance
of Parental Control Features, by Household Composition

Abstract

Households of different composition have unique behaviors when it comes to telecommunication purchasing decisions. This report explores differences among family households and non-family households in their purchase of telecommunication services. In addition to adoption of service, average spend and influencers of purchase are explored by type of provider.

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Life Cycles: Family Buying Pattern

Table of Contents

Abstract