Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees) : Market Research Report

Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees)

Published by: In-Stat

Published: Dec. 30, 2004 - 66 Pages

Table
of Contents

Executive Summary

Methodology
- Forecasting
  Techniques
- Structured
  Research Sources
- Telecom Trends,
  2004

SOHO Business
Fundamentals
- Number of Firms
- Number of Employees
- Work Environments
- Top SOHO Telecom
  Priorities
  - Top SOHO
    Telecom Priorities by Size of Business

SOHO Brand Footprints
- The National
  View
  - Current
    Providers of Voice, Data, or Managed Services
- BellSouth Regional
  View
  - BellSouth
    Regional View by Size of Business
  - BellSouth
    Regional View: In Region vs. Out of Region

Qwest Regional
View
- Qwest Regional
  View by Size of Business
- Qwest Regional
  View: In Region vs. Out of Region

SBC Regional
View
- SBC Regional
  View by Size of Business
- SBC Regional
  View: In Region vs. Out of Region

Verizon Regional
View
- Verizon Regional
  View by Size of Business
- Verizon Regional
  View: In Region vs. Out of Region

Comcast Regional
View
- Comcast Regional
  View by Size of Business
- Comcast Regional
  View: In Region vs. Out of Region

Survival of
the Preferred?
- Current Reach
  of Preference
- Buying Preferences
  for National Providers
  - AT&T
    Customer Buying Behavior by Service
  - Sprint
    Customer Buying Behavior by Service
  - MCI Customer
    Buying Behavior by Service
  - Verizon
    Wireless Customer Buying Behavior by Service
- Buying Preferences
  for Regional Incumbents
  - BellSouth
    Customer Buying Behavior by Service
  - Qwest Customer
    Buying Behavior by Service
  - SBC Customer
    Buying Behavior by Service
  - Verizon
    Customer Buying Behavior by Service
  - Comcast
    Customer Buying Behavior by Service

SOHO Brand Perceptions
- National Providers
  - AT&T
  - Sprint
  - MCI
  - Verizon
    Wireless
- BellSouth Regional
  View
- Qwest Regional
  View
- SBC Regional
  View
- Verizon Regional
  View
- Comcast Regional
  View

Conclusion

List
of Tables

Table 1. Number
of Firms - SOHO Business, 2003-2008

Table 2. Number
of Employees (EMP) - SOHO Business, 2003-2008

Table 3. Telecom
Priorities by Size of Business - SOHO Business, 2004

Table 4. Opinions
on Providers - SOHO Business, 2004

Table 5. Current
Providers of Voice, Data, or Managed Services by Size of Business -
SOHO Business, 2004

Table 6. Considered
Providers of Voice, Data, or Managed Services by Size of Business -
SOHO Business, 2004

Table 7. Current
Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
Regional View)- SOHO Business, 2004

Table 8. Considered
Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
Regional View)- SOHO Business, 2004

Table 9. Current
Providers of Voice, Data, or Managed Services by Size of Business: In
Region vs. Out of Region (BellSouth Regional View)- SOHO Business, 2004

Table 10. Considered
Providers of Voice, Data, or Managed Services by Size of Business: In
Region vs. Out of Region (BellSouth Regional View)- SOHO Business, 2004

Table 11. Current
Providers of Voice, Data, or Managed Services by Size of Business (Qwest
Regional View)- SOHO Business, 2004

Table 12. Considered
Providers of Voice, Data, or Managed Services by Size of Business (Qwest
Regional View)- SOHO B
Abstract
This report presents data on brand footprints in this market, showing providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.

Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.

Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.

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Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees)

Table of Contents

Abstract