Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Three: Small Business (5 to 99 Employees)

Published by: In-Stat

Published: Dec. 30, 2004 - 67 Pages

Table of Contents

Table
of Contents

• Executive Summary
  
  
  


• Methodology
  
  
  
  
  
  
  • Forecasting
    Techniques
    
    
  
  
  • Structured
    Research Sources
    
    
    
    
    
    • Telecom
      Trends, 2004
      
      
    
    
    
    
  
  
  
  


• Small Business
  Fundamentals
  
  
  
  
  
  • Number of Firms
    
    
    
  
  
  • Number of Employees
    
    
    
  
  
  • Work Environments
    
    
    
  
  
  • Top Small Business
    Telecom Priorities
    
    
    
    
    
    • Top Small
      Business Telecom Priorities by Size of Business
      
      
    
    
    
    
  
  
  
  


• Small Business
  Brand Footprints
  
  
  
  
  
  • The National
    View
    
    
    
    
    
    • Current
      Providers of Voice, Data, or Managed Services
      
      
    
    
    
    
  
  
  • BellSouth Regional
    View
    
    
    
    
    
    • BellSouth
      Regional View by Size of Business
      
      
    
    
    • BellSouth
      Regional View: In Region vs. Out of Region
      
      
    
    
    
    
  
  
  • Qwest Regional
    View
    
    
    
    
    
    • Qwest Regional
      View by Size of Business
      
      
    
    
    • Qwest Regional
      View: In Region vs. Out of Region
      
      
    
    
    
    
  
  
  • SBC Regional
    View
    
    
    
    
    
    • SBC Regional
      View by Size of Business
      
      
    
    
    • SBC Regional
      View: In Region vs. Out of Region
      
      
    
    
    
    
  
  
  • Verizon Regional
    View
    
    
    
    
    
    • Verizon
      Regional View by Size of Business
      
      
    
    
    • Verizon
      Regional View: In Region vs. Out of Region
      
      
    
    
    
    
  
  
  • Comcast Regional
    View
    
    
    
    
    
    • Comcast
      Regional View by Size of Business
      
      
    
    
    • Comcast
      Regional View: In Region vs. Out of Region
      
      
    
    
    
    
  
  
  
  


• Survival of
  the Preferred?
  
  
  
  
  
  • Current Reach
    of Preference
    
    
    
    
    
    • Preferred
      Providers by Region
      
      
    
    
    
    
  
  
  • Buying Preferences
    for National Providers
    
    
    
    
    
    • AT&T
      Customer Buying Behavior by Service
      
      
    
    
    • Sprint
      Customer Buying Behavior by Service
      
      
    
    
    • MCI Customer
      Buying Behavior by Service
      
      
    
    
    • Verizon
      Wireless Customer Buying Behavior by Service
      
      
    
    
    
    
  
  
  • Buying Preferences
    for Regional Incumbents
    
    
    
    
    
    • BellSouth
      Customer Buying Behavior by Service
      
      
    
    
    • Qwest Customer
      Buying Behavior by Service
      
      
    
    
    • SBC Customer
      Buying Behavior by Service
      
      
    
    
    • Verizon
      Customer Buying Behavior by Service
      
      
    
    
    • Comcast
      Customer Buying Behavior by Service
      
      
    
    
    
    
  
  
  
  


• Small Business
  Brand Perceptions
  
  
  
  
  
  • National Providers
    
    
    
    
    
    
    • AT&T
      
      
      
    
    
    • Sprint
      
      
      
    
    
    • MCI
      
      
    
    
    • Verizon
      Wireless
      
      
    
    
    
    
  
  
  • BellSouth Regional
    View
    
    
  
  
  • Qwest Regional
    View
    
    
  
  
  • SBC Regional
    View
    
    
  
  
  • Verizon Regional
    View
    
    
  
  
  • Comcast Regional
    View
    
    
  
  
  
  


• Conclusion
  
  

List
of Tables

• Table 1. Number
  of Firms - Small Business, 2003-2008
  
  


• Table 2. Number
  of Employees (EMP) - Small Business, 2003-2008
  
  


• Table 3. Telecom
  Priorities by Size of Business - Small Business, 2004
  
  


• Table 4. Opinions
  on Providers -Small Business, 2004
  
  


• Table 5. Current
  Providers of Voice, Data, or Managed Services by Size of Business -
  Small Business, 2004
  
  


• Table 6. Considered
  Providers of Voice, Data, or Managed Services by Size of Business -Small
  Business, 2004
  
  


• Table 7. Current
  Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
  Regional View)- Small Business, 2004
  
  


• Table 8. Considered
  Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
  Regional View)-Small Business, 2004
  
  


• Table 9. Current
  Providers of Voice, Data, or Managed Services by Size of Business: In
  Region vs. Out of Region (BellSouth Regional View)- Small Business,
  2004
  
  


• Table 10. Considered
  Providers of Voice, Data, or Managed Services by Size of Business: In
  Region vs. Out of Region (BellSouth Regional View)- Small Business,
  2004
  
  

Abstract

This report presents data on brand footprints in this market, showing the providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.

Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, IBM Global, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.

Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.

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