Digital Radio: Who Is Tuning In? : Market Research Report

Digital Radio: Who Is Tuning In?

Published by: In-Stat

Published: Dec. 17, 2004 - 42 Pages

Table
of Contents

Executive Summary

Methodology

Introduction

Digital Audio
Broadcasting
- HD Radio
- Eureka 147
- ISDB-T
- S-DARS
- DMB

Advanced Digital
Radio Features

Digital Radio
in Europe
- Forecast

Digital Radio
in Asia
- Forecast

US Consumer
Survey Results

Digital Radio
in the Americas
- Canada
- US
  - Sirius

Terrestrial

Forecast

Digital Radio
ICs
- IC Suppliers
  - Frontier
    Silicon
  - Philips
  - Silicon
    Labs
  - STMicroelectronics
  - Texas Instruments
  - Others

List
of Tables

Table 1. Digital
Radio Market in Europe

Table 2. Asia Digital
Radio Market

Table 3. Reasons
for Purchasing a Satellite Radio

Table 4. Reasons
for Not Owning a Satellite Radio

Table 5. Interest
in Features of Digital Radio

Table 6. US Markets
with the Most Digital Radio Stations

Table 7. US Satellite
Radio Subscribers (Subscribers in Thousands)

Table 8. Americas
Digital Radio Market

Table 9. Eureka
147 DAB Radio Bill of Materials

Table 10. iBiquity
HD Radio Bill of Materials

List
of Figures

Figure 1. Worldwide
Digital Radio Market

Figure 2. Perstel's
DMR131 DMB Receiver

Figure 3. Toshiba's
MTV-S10 MOBAHO Receiver

Figure 4. Hours
of Radio Listening per Week

Figure 5. Familiarity
with Digital Radio

Figure 6. Interest
in Buying a Digital Radio

Figure 7. Amount
Willing to Pay for a Digital Radio

Figure 8. Satellite
Radio Influence over Car Purchase

Figure 9. Regular
Radio Stations

Figure 10. Stations
Broadcasting Digitally Before Paying for a Digital Radio

Figure 11. Public
Radio Listeners

Figure 12. Willingness
to Buy an HD Radio If You Could Receive More Channels of Public Radio
than Available on FM Today

Figure 13. Digital
Radio Block Diagram

Abstract

Digital Audio Broadcasting (DAB) continues to expand in select parts of the world. In some markets, such as the US, satellite radio is driving the digital radio market. In the UK, terrestrial DAB broadcasts continue to bring new content that is not available on AM/FM broadcasts. Consumers have noticed and are buying digital radios in increasing numbers. Lower prices are helping more consumers with that buy decision.

The report contains five-year unit shipment, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast and digital radio Bill of Materials are also included.

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Digital Radio: Who Is Tuning In?

Table of Contents

Abstract