|
Published by: In-Stat
Published: Dec. 19, 2000 - 34 Pages
Table of Contents
- Executive Summary
- Methodology
- Introduction
- Parents' Perspective
- Children/Teen Wireless Usage
- Children/Teen Population Forecast
- Current Usage of Devices
- Product Purchaser
- Expendable
- Cellular Phones
- Pagers
- PC/Internet Usage
- Instant Messaging
- Adult/College Student Findings
- Young Adult (18-24 Year-old) Population Forecasts
- Current Usage of Devices
- Cellular Phones
- PC/Internet Usage
- Instant Messaging
- Youth Market Forecasts
- Total Forecasts (Ages 10-24)
- Children/Teenage Market Forecasts (10-17)
- College Student Market Forecasts
- Non-College Student Forecasts (18-24)
- Carrier Solutions Targeting the Youth Market
- AT&T Wireless
- Prepaid Plans
- Family Plans
- Wireless Internet and Messaging and Services
- Cricket Communications
- Southwestern Bell Wireless
- Prepaid Plans
- Family Plans
- Wireless Internet Portals and Services
- Sprint PCS
- Prepaid Plans
- Family Plans
- Wireless Internet and Messaging Services
- US Cellular
- Verizon Wireless
- Prepaid Plans
- Family Plans
- Wireless Internet and Messaging Services
- Youth-oriented Portals
- Bolt
- Kidz
- UPOC
- Conclusions
- List of Tables
- Table 1: Teen Population (Aged 10-17) Forecasts (In Thousands)
- Table 2: 2000 Spending Power of Child/Teen Market (Age 10-17)
- Table 3: 18-24 year-Old Population Forecasts (In Thousands)
- Table 4: U.S. Youth Market (Age 10-24) Wireless Subscriber Forecasts (In Thousands)
- Table 5: Total Teenage (10-17) Forecasts (In Thousands)
- Table 6: College Student Market Forecasts (18-24)
- Table 7: Non-College Student Forecasts (18-24) (In Thousands)
- List of Figures
- Figure 1: Cellular Phone Owners within US Households
- Figure 2: Current Usage of Devices, By Age
- Figure 3: Wireless Features of Most Interest to Current Wireless Phone Users, Age 10-17
- Figure 4: Products Currently Used by Young Adults
- Figure 5: Gen Y Wireless Usage Forecasts (In Thousands)
- Figure 6: Gen Y Wireless Ownership Forecasts (In Thousands)
- Figure 7: Gen Y Market Subscriber Forecasts (In Thousands), By Segment
- Figure 8: Total Teenage (10-17) Market Forecasts (In Thousands)
- Figure 9: College Student Market Forecasts (18-24) (In Thousands)
- Figure 10: Non-College Student Forecasts (18-24) (In Thousands)
AbstractThis report details demand for wireless services by those individuals in Generation Y (Gen Y or Youth), which for this study is defined as children and teens aged 10 to 17, as well as 18-24 year-old college-age individuals. According to the US Census Bureau, there are approximately 60 million people in the United States that comprise this growth segment, making it an enormous opportunity. Cahners In-Stat Group has created both user and subscriber forecasts for three youth segments: 10-17 year-olds, 18-24 year-old college students, and 18-24 year-old first-time wage earners. In the youth market (age 10 to 24), Cahners In-Stat forecasts the number of wireless subscribers will grow from 11 million in 2000 to more than 30 million in 2004. This report provides subscriber forecasts for all Gen Y segments, and reviews some of the strategies wireless service providers use to reach this market. To determine demand for wireless equipment and services in the Generation Y Market, Cahners In-Stat Group performed a total of 2,000 telephone and mall surveys. As such, it is one of the largest primary research projects of its kind, providing invaluable information on the Gen "Yerless" market.
Get Full Details About This Report >>
|
