Home Economics: A Demographic & Technographic Profile of the US Consumer Market : Market Research Report

Home Economics: A Demographic & Technographic Profile of the US Consumer Market

Published by: In-Stat

Published: Mar. 29, 2005 - 23 Pages

Table
of Contents

Executive Summary

Methodology
- Forecasting
  Techniques
- Structured
  Research Sources
  - Consumer
    Telecom Survey, 2004
  - US Census
    Bureau

Market Demographics
- US Population
  - US Population
    by Ethnicity
- US Households
  - US Households
    by Income

Consumerization
of Technology
- Personal Computers
  - Forecast
    of Computer Households
- Internet
  - Forecast
    of Internet Households
- Wireless
  - Forecast
    of Wireless Subscribers

Conclusion

List
of Tables

Table 1. US Population
by Ethnicity (in Thousands) - 2004-2009

Table 2. US Households
by Household Income (in Thousands) - 2004-2009

Table 3. US Computer
Households by Income (in Thousands), 2004-2009

Table 4. US Computer
Households by Ethnicity (in Thousands), 2004-2009

Table 5. US Internet
Households by Income (in Thousands), 2004-2009

Table 6. US Internet
Households by Ethnicity (in Thousands), 2004-2009

Table 7. US Wireless
Subscribers by Age (in Thousands), 2004-2009

Table 8. US Wireless
Subscribers by Ethnicity (in Thousands), 2004-2009

List
of Figures

Figure 1. US Households
& Population, 2004-2009

Figure 2. US Population
(in Thousands) - 2004-2009

Figure 3. Total
US Households (in Thousands) - 2004-2009

Figure 4. Personal
Computers per Household - US Consumer, 2004

Figure 5. US Computer
Households (in Thousands), 2004-2009

Figure 6. Internet
Users by Type of Access

Figure 7. Plans
to Adopt Internet Access in Next 12 Months

Figure 8. US Internet
Households (in Thousands), 2004-2009

Figure 9. Percent
of Wireline/Wireless Calls that are Local/Long Distance (Respondent
Base of Wireline and Wireless Users)

Figure 10. Plans
to Cancel Home Phone and Use Only Cell Phone in the next 12 Months

Figure 11. US Wireless
Subscribers (in Thousands), 2004-2009

Abstract

From computers to wireless phones, technology has entered the mainstream and these products and services continue to push further into the US consumer market. Yet, while these technologies have become very common, they are not ubiquitous. There are differences in adoption rates among different age, ethnic, and income groups.

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Home Economics: A Demographic & Technographic Profile of the US Consumer Market

Table of Contents

Abstract