Online Business Center Rankings: Small Business, 1st half 2000 : Market Research Report

Online Business Center Rankings: Small Business, 1st half 2000

Published by: In-Stat

Published: Aug. 1, 2000 - 65 Pages

Executive Summary
- The Tie at #1
Methodology
- Revenue Forecasts
- Data Collection
- Data Analysis & Point Structures
  - Site Content Points Structure
  - Site Analysis Points Structure
  - Scoring
- Market Data Sources
The Future of Online Business Centers
- The Optimal User Environment
  - The Virtual Desktop
  - Using the "Console Approach" to Migrate Customers
- The Optimal Partner Strategy
  - Creating an Integrated Back-end
- The Optimal Architecture
  - Database-driven and Dynamic
  - "Learning" and Intelligent
Planning: Components for the Future
- "Tangible" Services
  - eBusiness Services
  - Officing Services
  - Application Services
- User-Defined Content & Services
  - Community
  - Interactivity
- User Development Strategies
  - Educational
  - Promotional
  - Commercial
- Moving into the Offline World
  - Seminars & Shows
- Commerce
  - Horizontal Procurement
  - Strategic/Vertical Procurement
- Original Content
  - Personification
  - Timeliness
  - Relevance
Revenue Opportunities for Online Business Centers
- Value of the Total Market
  - Revenue Streams in 2000
- Revenue Segmentation & Forecast
  - Advertising
  - Commerce-Fees
  - Partner-Fees
  - User-Fees
  - Other
- Building Key Revenue Generating Activities in the Future
  - Strategic Advertising Revenues
  - Fee-based Revenue Streams
  - Other
- Time to Payback
From the Field: End-User Reactions
- Sample Demographics
- The "Do" List from End-users
  - Content
  - Advice
  - Trust
  - Timeliness
  - Moving Forward
- The "Wish" List from End-users
  - Vertical Content
  - Customization
  - Community Enhancements
  - Unique Tools
  - Purchasing Incentives
  - Navigability
- The "Don't" List from End-users
  - Overlapping Resources
  - Lack of Journalistic Style
  - Lack of Objective Content
  - The Discovery Process in the Future
Online Business Center Rankings: 1st Half, 2000
- Ranking: Overall (Cumulative)
  - Vision & Execution Determine Top 5
  - Top Players Can Change Quickly
- Ranking: Value-add Potential to End-user
  - Interactivity & Usability are Crucial Today
  - Functionality & Diversity Will Determine Longevity
- Ranking: Value-add Potential to Partners
  - Partner Acquisition & Management Are Critical Success Factors
  - Integration Will Determine the Win-Win in the Future
- Ranking: Value-add Potential to Investors
  - Priming Users to Buy is Key in Earning Income Today
  - Building Trust & Dependency Will Determine Revenue Growth
Profiles of the Top 10 OBCs in the 1st Half of 2000
- Companies Profiled
- Profile Contents
  - Reading the Tables
  - Where to Find More Profiles and Rankings
- Office.com
  - Company Overview
  - In-Stat In-Sights
- Inc.com
  - Company Overview
  - In-Stat In-Sights
- Digitalwork.com
  - Company Overview
  - In-Stat In-Sights
- Entrepreneur.com
  - Company Overview
  - In-Stat In-Sights
- Onvia.com
  - Company Overview
  - In-Stat In-Sights
- Allbusiness.com
  - Company Overview
  - In-Stat In-Sights
- BizToolsPlus.com
  - Company Overview
  - In-Stat In-Sights
- SmallOffice.com
  - Company Overview
  - In-Stat In-Sights
- dbusiness.com
  - Company Overview
  - In-Stat In-Sights
- IdeaCafe.com
  - Company Overview
  - In-Stat Insights
- SmartOnline.com
  - Company Overview
  - In-Stat In-Sights
Appendix
- Highlights: Potential Partners
  - Fullscope.com
  - Outtask.com
  - Opendesk.com
  - BlueTie.com
- Rankings Detail

List of Tables

Table 1: Estimated Vendor Revenues ($) - Online Business Centers, Small Business 2000
Table 2: Estimated Vendor Revenues ($) - Online Business Centers, Small Business 2000-2004
Table 3: Average Revenues Per Online Business Center - Small Business, 2000-2004
Table 4: Respondent's Time in Business - End-users, 2000
Table 5: Purpose for Using Online Business Centers (Multi-Response) - End-users, 2000
Table 6: Frequency of Usage by Respondents - End-users, 2000
Table 7: Number of Business Sites Used Other than Selected OBC
Table 8: Current Site Content with Q3 Plans Highlighted- Office.com, 1st Half 2000
Table 9: Current Site Content with Q3 Plans Highlighted- Inc.com, 1st Half 2000
Table 10: Current Site Content with Q3 Plans Highlighted- DigitalWork.com, 1st Half 2000
Table 11: Current Site Content with Q3 Plans Highlighted- Entrepreneur.com, 1st Half 2000
Table 12: Current Site Content with Q3 Plans Highlighted- Onvia.com, 1st Half 2000
Table 13: Current Site Content with Q3 Plans Highlighted- Allbusiness.com, 1st Half 2000
Table 14: Current Site Content with Q3 Plans Highlighted- BizToolsPlus.com, 1st Half 2000
Table 15: Current Site Content with Q3 Plans Highlighted- SmallOffice.com, 1st Half 2000
Table 16: Current Site Content with Q3 Plans Highlighted- dbusiness.com, 1st Half 2000
Table 17: Site Content with Q3 Plans Highlighted- IdeaCafe.com, 1st Half 2000
Table 18: Current Site Content with Q3 Plans Highlighted- SmartOnline.com, 1st Half 2000
Table 19: Fullscope.com Integrated Business Management Services
Table 20: Outtask.com Integrated Business Management Services
Table 21: Opendesk.com Integrated Business Management Services
Table 22: BlueTie.com Integrated Business Management Services
Table 23: Scores - Value-add Potential to End-users, 1st Half 2000
Table 24: Scores - Value-add Potential to Partners, 1st Half 2000
Table 25: Scores - Value-add Potential to Investors, 1st Half 2000
Table 26: Scores - Overall (Cumulative), 1st Half 2000

List of Figures

Figure 1: Online Business Center Ranking - Overall (Cumulative), Top 5 in 1st Half, 2000
Figure 2: The Online Work Space of the Future - Online Business Centers, Small Business
Figure 3: Channeling Functionality for the Optimal User Environment - Small Business 2000
Figure 4: Critical Partner Categories - Online Business Centers, Small Business 2000
Figure 5: The Optimal Architecture - Online Business Centers, Small Business 2000
Figure 6: Restructuring Around Tangibility - Online Business Centers, Small Business 2000
Figure 7: Industries of Respondents - End-users, 2000
Figure 8: Job Title of Respondents - End-users, 2000
Figure 9: The "Wish" List - End-users, 2000
Figure 10: The Role of Moderators
Figure 11: Top 5 OBCs: Overall - 1st Half, 2000
Figure 12: Second OBCs: Overall - 1st Half, 2000
Figure 13: Top Five OBCs: Value-add Potential to End-Users - 1st Half, 2000
Figure 14: Second Five OBCs: Value-add Potential to End-Users - 1st Half, 2000
Figure 15: Top Five OBCs: Value-add Potential to Partners - 1st Half, 2000
Figure 16: Second Five O
Abstract
This report provides detailed insights into developing successful strategies in the growing online business center industry. More than 20 firms were evaluated in the first half of 2000, with the 10 leading providers ranked in this report. The ranking categories include overall (cumulative), value-add potential to end-users, value-add potential to partners, and value-add potential to investors. The past six months have been intense in the online business center market. The top firms are more powerful, functional, and well known than they were six months ago. However, these firms still have a long way to go before they will begin to capitalize on their growing user bases. Despite this, future opportunities in this market are immense, and In-Stat estimates this industry will reach $1 billion in revenues by 2003. This report sizes the revenue opportunities for firms in this industry and forecasts income for the next five years, as well as provides segmentation of revenue streams by advertising, commerce-fees, partner-fees, user-fees, and other.

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Online Business Center Rankings: Small Business, 1st half 2000

Table of Contents

Abstract