Online Business Center Rankings: 2nd Half 1999 - Supplement

Published by: In-Stat

Published: Dec. 1, 1999 - 65 Pages

Table of Contents

• The Role of the Online Business
  Center
  
• The Importance of Vertical Content
  
  
• Vertical Industry Ranking Results
  
  
• In-Stat In-Sights on OBCs
  Providing Vertical Content
  
• Office.com
  
• About.com
  
• Inc.com
  
• SmartOnline.com
  
• ImproveMyBusiness.com
  
• Work.com
  
• The Importance of Lifestyle
  Content
  
• Lifestyle Ranking Results
  
• In-Stat In-Sights on OBCs Offering
  Lifestyle Content
  
• GoHome.com
  
• IdeaCafe.com
  
• AllBizDepot.com
  
• Onvia.com
  
• frontier.com
  
• Profiles of Online Business
  Centers
  
• Office.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• SmartOnline.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• DigitalWork.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• Onvia.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• Allbusiness.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• Inc.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• Allbizdepot.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• SmallOffice.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• About.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• IdeaCafe.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• BizLand.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• BizToolsPlus.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• dbusiness.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• ZDNet.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• frontier.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• ImproveMyBusiness.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• GoHome.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• Work.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• FreeWorks.com
  
• Company Overview
  
• In-Stat In-Sights
  
• The Six Month Plan
  
• Methodology & Sources
  
• Ranking Structure
  
• Data Collection
  
• Data Analysis
  
• Market Data Sources
  
• Appendix

List of Tables

• Table 1: OBCs Evaluated in 2H 1999
  OBC Rankings
  
• Table 2: Online Business Center
  Site Content Scores - 2nd Half, 1999
  
• Table 3: Online Business Center
  Site Analysis Scores & Summary - 2nd Half, 1999
  

List of Figures

• Figure 1: The Application
  Service Provider Value Chain
  
• Figure 2: The Recommended
  Web Layout for OBCs
  
• Figure 3: Vertical Rankings
  4 Figure 4: Lifestyle Rankings - 2nd Half, 1999
  
• Figure 5: OBC Ranking -
  Office.com, 2nd Half 1999
  
• Figure 6: Site Content -
  Office.com, 2nd Half 1999
  
• Figure 7: OBC Ranking -
  SmartOnline.com, 2nd Half 1999
  
• Figure 8: Site Content -
  SmartOnline.com, 2nd Half 1999
  
• Figure 9: OBC Ranking -
  DigitalWork.com, 2nd Half 1999
  
• Figure 10: Site Content -
  DigitalWork.com, 2nd Half 1999
  
• Figure 11: OBC Ranking -
  Onvia.com, 2nd Half 1999
  
• Figure 12: Site Content -
  Onvia.com, 2nd Half 1999
  
• Figure 13: OBC Ranking -
  Allbusiness.com, 2nd Half 1999
  
• Figure 14: Site Content -
  Allbusiness.com, 2nd Half 1999
  
• Figure 15: OBC Ranking -
  Inc.com, 2nd Half 1999
  
• Figure 16: Site Content -
  Inc.com, 2nd Half 1999
  
• Figure 17: OBC Ranking -
  AllBizDepot.com, 2nd Half 1999
  
• Figure 18: Site Content -
  AllBizDepot.com, 2nd Half 1999
  
• Figure 19: OBC Ranking -
  SmallOffice.com, 2nd Half 1999
  
• Figure 20: Site Content -
  SmallOffice.com, 2nd Half 1999
  
• Figure 21: OBC Ranking -
  About.com, 2nd Half 1999
  
• Figure 22: Site Content -
  About.com, 2nd Half 1999
  
• Figure 23: OBC Ranking -
  IdeaCafe.com, 2nd Half 1999
  
• Figure 24: Site Content -
  IdeaCafe.com, 2nd Half 1999
  
• Figure 25: OBC Ranking -
  BizLand.com, 2nd Half, 1999
  
• Figure 26: Site Content -
  BizLand.com, 2nd Half 1999
  
• Figure 27: OBC Ranking -
  BizToolsPlus.com, 2nd Half, 1999
  
• Figure 28: Site Content -
  BizToolsPlus.com, 2nd Half 1999
  
• Figure 29: OBC Ranking -
  dbusiness.com, 2nd Half, 1999
  
• Figure 30: Site Content -
  dbusiness.com, 2nd Half 1999
  
• Figure 31: OBC Ranking -
  ZDNet, 2nd Half, 1999
  
• Figure 32: Site Content -
  ZDNet.com, 2nd Half 1999
  
• Figure 33: OBC Ranking -
  frontier.com, 2nd Half, 1999
  
• Figure 34: Site Content -
  frontier.com, 2nd Half 1999
  
• Figure 35: OBC Ranking -
  ImproveMyBusiness.com, 2nd Half, 1999
  
• Figure 36: Site Content -
  ImproveMyBusiness.com, 2nd Half 1999
  
• Figure 37: OBC Ranking -
  GoHome.com, 2nd Half, 1999
  
• Figure 38: Site Content -
  GoHome.com, 2nd Half 1999
  
• Figure 39: OBC Ranking -
  Work.com, 2nd Half, 1999
  
• Figure 40: Site Content -
  Work.com, 2nd Half 1999
  
• Figure 41: OBC Ranking -
  FreeWorks.com, 2nd Half, 1999
  
• Figure 42: Site Content -
  FreeWorks.com, 2nd Half 1999

Abstract

Online business centers provide small business customers with tools and content that help them start, manage and grow their business. More advanced sites are robust enough to do at least two of these things extremely well, some can do all three. As the new century approaches, In-Stat expects these web entities to play a key role in how the traditional small business views the importance of the web in their business and, in the role of the "business services provider," prime this market for the use of application services. In order to best serve this market, OBCs will need to address the unique needs of small business users, from providing horizontal content to addressing vertical industry and lifestyle issues for these users. The role of the these companies is to build an air-tight relationship with small business users and surround them with the tools, community, and capabilities they require to move successfully into the new era of Internet business and beyond. This report discusses the current capabilities of OBCs offering vertical industry content and ranks these vendors with existing plans or capabilities to do so. This report also examines OBCs' capabilities to address the unique lifestyle choices of small business decision-makers, as running a small company (in the home or not) is definitely a lifestyle choice.

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