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Online Business Centers (OBC) for Small Business: Rankings and Market Analysis, 1st Half 1999

Published by: In-Stat

Published: Aug. 1, 1999 - 52 Pages


Table of Contents



OBC Rankings Contents
The Market Today
The Market Tomorrow
OBC Rankings Contents
Sound Bytes
The Role of the Online Business Center
From the Field: Impressions on the Top Five Online Business Centers (OBCs)
From the Field: Looking at the Top Five OBCs (Value-add to End-users)
Internet Usage & Penetration
Online Business Center Rankings: First Half, 1999
Profiles of the Top Ten OBCs
Honorable Mentions
OBCs Considered in the 1st Half 1999 Rankings



Sound Bytes
The Market Today
The Market Tomorrow
OBC Rankings Contents
Sound Bytes
The Role of the Online Business Center
OBCs Expected to be Front-end for Small Business Asps
OBCs with Online Apps Expected to Drive Bandwidth Demand
Technology Teams can Use OBCs as Front-end
From the Field: Impressions on the Top Five Online Business Centers (OBCs)
Most SB are Developed Businesses, not Beginners
Bandwidth Demand Could be Driven by OBC Content
Too Many Ads are No Good
Focused Content is the Way to Go
From the Field: Looking at the Top Five OBCs (Value-add to End-users)
Small Office.com: Content & Community Leader
SmartOnline.com: Payoff Potential from Applications Online and Off
DigitalWork: Partner-friendly by Driving eCommerce
About.com: Information Variety, Not Just for Business
ZDnet: Popularity Built on Technology Buyer's Guides
Internet Usage & Penetration
Partnerships with Major Vendors will Help Build Brand
Small Business Employees Using the Internet
Beyond Applications, Web-based Intranets are Gaining Ground
Online Computing Expected to eMerge in 1999
OBCs will Help to Minimize Confusion Online
Internet is a Tool, Resource, Channel
The Internet is Not Just about Getting Info, It's About Giving it
Online Business Center Rankings: First Half, 1999
Value-add Potential to End-Users
Value-add Potential to Partners
Value-add Potential to Investors
Value-add Potential to End-user
The Top Five Expected to Change in 2nd Half of 1999
Second Five Are to Watch Out For
Value-add Potential to Partners
No One Can Do It Alone, Partners Are a Must-have
Partnerships are Brewing
Value-add Potential for Investors
What's the Future Hold for OBC Revenues
Pick a Winner in Q4 1999
Profiles of the Top Ten OBCs
The Places Where Small Businesses Come to Work
Technology Vendors Seek out an OBC Partner NOW!
Keep Online Brands Technology-neutral
SmallOffice.com
Smart Online
DigitalWork
About.com
ZDnet Small Business
Office.com * Inc. Online
Business Week Frontier
Netscape Small Business
YAHOO! Small Business Center
Honorable Mentions
Vertical Net: An OBC Bringing Buyers and Suppliers Together
GoHome.com: Targeting the Home-based Worker
Methodology & Sources
OBCs Considered in the 1st Half 1999 Rankings



List of Tables
Table 1: Internet Usage by Size of Business - Small Business 1998



List of Figures
Figure 1: Top Five Online Business Centers - 1st Half, 1999
Figure 2: Optimal Online Business Center Content - Small Business 1999
Figure 3: Technology Teams for the Millennium - US Businesses
Figure 4: Targeted Content for US Employees Online - 2000
Figure 5: Percent of Firms with Internet Access - Small Business 1998-2002
Figure 6: Employees with Access to the Internet - Small Business 1998-2003
Figure 7: Employees Computing Online - US Businesses 1998-2003
Figure 8: Top Five OBCs: Value-add Potential to End-Users - 1st Half, 1999
Figure 9: Second Five OBCs: Value-add Potential to End-Users - 1st Half, 1999
Figure 10: Top Five OBCs: Value-add Potential to Partners - 1st Half, 1999
Figure 11: Second Five OBCs: Value-add Potential to Partners - 1st Half, 1999
Figure 12: Top Five OBCs: Value-add Potential for Investors - 1st Half, 1999
Figure 13: Second Five OBCs: Value-add Potential for Investors - 1st Half, 1999
Figure 14: OBC Ranking - SmallOffice.com 1st Half, 1999
Figure 15: OBC Ranking - Smart Online 1st Half, 1999
Figure 16: OBC Ranking - DigitalWork 1st Half, 1999
Figure 17: OBC Ranking - About.com 1st Half, 1999
Figure 18: OBC Ranking - ZDnet Small Business 1st Half, 1999
Figure 19: OBC Ranking - Office.com 1st Half, 1999
Figure 20: OBC Ranking - Inc.com 1st Half, 1999
Figure 21: OBC Ranking - Business Week Frontier 1st Half, 1999
Figure 22: OBC Ranking - Netscape Small Business 1st Half, 1999
Figure 23: OBC Ranking - YAHOO! Small Business Center 1st Half, 1999

Abstract

As Internet penetration in the small business market continues to soar past the 75% mark, the size of the potential market for websites targeting this group will increase. Cahners In-Stat Group estimates that more than 30 million small an SOHO business employee have access to the Internet through individual clients, suggesting millions of potential subscribers to the emerging "online business center" (OBC). OBC are expected to play a key role in the "webification" of the small business in the next two years. This report not only examines the potential market for these firms, but ranks the top ten sites for 1. Users; 2. Potential partners and 3. Potential investors.

Cahners In-Stat Group ranked and profiled the top ten Online Business Centers (OBCs) rating the value they add to end-users, partners and potential investors. The high-tech market research firm analyzed 29 web destinations targeted at small and/or SOHO businesses, where OBCs primarily provide value-added content such as editorials, news, information access, interactive tools and soon, applications online. In the lead were SmartOnline, SmallOffice.com and Digital Work, with Office.com, ZDNet, About.com and Inc.com, among the top ten.

Cahners In-Stat Group says:

  • OBCs will play a key role in the adoption of application services within the small and SOHO business markets.
  • OBCs will aid in the technological development of small and SOHO businesses, where they will likely act as technology-neutral front-ends for IT vendors.
  • Increased use of OBCs as "online offices" within the small business market is likely to drive bandwidth/speed demands within smaller firms.
  • OBCs able to generate dollars from both advertisers/sponsors/partners/users will be in the best position to see stable revenue growth over time.


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