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Who Are Today's Multimedia Consumers: A 2002 Consumer Survey

Published by: In-Stat

Published: Oct. 1, 2002 - 70 Pages


Table of Contents



Table of Contents



  • Executive Summary



  • Introduction &
    Methodology


  • Total Respondent
    Demographics



    • Age


    • Sex & Marital
      Status


    • Education


    • Occupation



    • Residence Type


    • Own or Rent



    • Rural vs. Urban



    • Household Size



    • Income


    • Number of Children
      in Household




  • Consumer Electronics
    Devices



    • Which of the
      Following Types of Electronic Devices do You Currently Own?


    • Interactive
      TV



      • If You
        had Access to the Following Interactive TV Features, Would You
        Use Them?




    • DVD Players




      • Do You
        Own a DVD Player?



        • Demographics
          of Those Who Own DVD Players


        • Characteristics
          and Products/Services Owned by Respondents Who Own DVD Players





      • How Many
        DVD Players Do You Currently Own?


      • If You
        Do Not own a DVD Player, How Likely are You to Purchase a New
        DVD Player in the Next 12 Months?


      • How Much
        Would You Be Willing to Pay for a DVD That Could Also Record
        Onto a DVD?




    • Digital Satellite
      Receivers



      • How Many
        Digital Satellite Receivers Do You Currently Own?



        • Demographics
          of Those Owning Digital Satellite Receivers


        • Characteristics
          and Products/Services Owned by Respondents with Digital
          Satellite Receivers






    • Personal Video
      Recorders (PVRs)



      • Do You
        Own a PVR?



        • Demographics
          of PVR Owners


        • Characteristics
          and Products/Services Owned by Respondents Who Own PVRs





      • How Familiar
        are You with Personal Video Recorders such as TiVo or Replay
        TV?


      • How Likely
        are you to Purchase a Personal Video Recorder in the next 12
        months?



        • Demographics
          of Those Who Definitely or Probably Will Purchase a PVR
          in the Next 12 Months






    • Video Game
      Consoles



      • Do you
        own a video game console like PlayStation, Nintendo, or Xbox?




        • Demographics
          of Respondents Owning Video Game Consoles


        • Characteristics
          and Products/Services Owned by Respondents With Video Game
          Consoles




      • Type of
        Video Game Console Owned?


      • Are You
        Interested in Online Console Gaming?



        • Demographics
          of Those Interested in Online Gaming




      • How Much
        Would You Be Willing to Pay for an Online Console Gaming Service?



      • How Likely
        Are You to Buy a Video Game Console in the Next 12 Months?



        • Demographics
          of Those Very or Extremely Likely To Purchase Video Game
          Console in the Next 12 Months


        • Characteristics
          and Products/Services Owned by Respondents Likely to Buy
          a Video game Console in the Next 12 Months




      • Do you
        Watch DVD Movies on Your PC or Video Game Console?


      • On Which
        of the Following Do You Watch DVD Movies?


      • Would You
        be Interested in Watching Movies on Your PC or Video Game Console
        From an Online Service?




    • Digital Audio
      Players



      • Do You
        Own a Digital Audio or MP3 Player?



        • Demographics
          of Those Who Own Digital Audio Players


        • Characteristics
          and Products/Services Owned by Respondents Who Have Digital
          Audio Players




      • How Likely
        are You to Purchase a Digital Audio or MP3 Player in the Next
        12 Months?



        • Demographics
          of Respondents Who are Very or Extremely Interested in Purchasing
          a Digital Audio or MP3 Player


        • Characteristics
          and Products/Services Owned by Respondents Very or Extremely

          Abstract

          The questions in this report come from In-Stat/MDR's Annual Residential Technology Survey (RTS). They represent the questions we believe will be compelling to those companies interested in multimedia equipment. This report has combined the most relevant questions from the RTS and focuses on the following topics:

          -DVD players
          -Digital Satellite receivers
          -PVRs
          -Video game Consoles
          -Digital Audio players
          -Digital Satellite Radio
          -PC and Interface Technology
          -Home Networks

          Survey results are shown in table and figure format, with demographic and product and service characteristics included for selected questions. Questions answered by this report via survey data include:

          -What types of electronic devices do you currently own?
          -Do you own a DVD player? How many?
          -How likely are you to purchase one in the coming year?
          -Are you interested in DVD-R?
          -Do you own a PVR? How likely are you to buy one in the coming year?
          -Do you own a video game console? Which one?
          -Are you interested in online gaming?
          -Are you likely to purchase a video game console in the next year?
          -Do you watch movies on your PC or video game console?
          -Do you own a digital audio player?
          -How much are you willing to pay for one?
          -Have you downloaded music in the last year?
          -How many computers do you have?
          -What do you connect to your USB or Firewire port?
          -Do you have a home network?
          -What type of technology would you use to install one?

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