We The People... Demographic and Technology Trends in the US Consumer Market : Market Research Report

We The People... Demographic and Technology Trends in the US Consumer Market

Published by: In-Stat

Published: Jul. 22, 2004 - 19 Pages

Executive Summary
Methodology: Forecasting Techniques; Structured Research Sources; Consumer Telecom Survey, 2004; US Census Bureau
Consumerization of Technology: Personal Computers; Internet; US Online Households; Hours Spent Accessing the Internet per Household; Broadband; US Residential Broadband Subscribers Forecast; Primary Service Used to Access the Internet from Home; Wireless; Wireless Voice Subscribers Forecast; Average Time Spent on Home Phone per Day
Population: US Population by Age; Age in the US: The Boomer Effect; Men and Women in the US; US Population by Ethnicity; US Population by Region
Households: US Households by Household Income
Conclusion
List of Tables: Table 1. US Population by Age (in Thousands) - 2003-2008; Table 2. US Population by Sex (in Thousands), 2003-2008; Table 3. US Population by Ethnicity (in Thousands), 2003-2008; Table 4. US Population by Region (in Thousands), 2003-2008; Table 5. US Households by Household Income (in Thousands) - 2003-2008
List of Figures: Figure 1. US Population (in Millions) - 2003-2008; Figure 2. Personal Computers per Household - US Consumer, 2004; Figure 3. Total US Online Households (in Millions), 2003-2008; Figure 4. Hours per Week Accessing the Internet per Household - US Consumer, 2004; Figure 5. US Residential Broadband Subscribers (in Millions) - 2003-2008; Figure 6. Primary Service Used to Access the Internet from Home - US Consumer, 2004; Figure 7. Wireless Voice Subscribers (in Millions) - US Consumer, 2003-2008; Figure 8. Average Time Spent on Home Phone per Day - US Consumer, 2004; Figure 9. US Population (in Millions) - 2003-2008; Figure 10. US Households (in Millions) - 2003-2008

Abstract

This report provides five-year forecasts for the US population and number of households, with segmentation of the population forecast by age, sex, ethnicity, and region, as well as segmentation of households by income. Survey data on the number of PCs per household and use of the Internet, broadband services, and wireless phones is also presented. Also included are five-year forecasts for US online households, US residential broadband subscribers, and wireless voice services subscribers.

There are more people in the US than ever, and despite recent economic woes, the population is becoming one composed of increasingly affluent consumers. While other areas of the economy have faltered, consumer spending has remained buoyant, helping to keep the US economy from a more severe downturn. Given the size and strength of this market, some understanding of its makeup is extremely important in selling to consumers.

Among US consumers, there is increasing demand for a growing number of technologies including wireless phones, broadband Internet access, and many others. This demand comes in the context of an aging population deeply affected both economically and socially by the baby boomer generation and the continually evolving roles and preferences of men and women in the US.

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We The People... Demographic and Technology Trends in the US Consumer Market

Table of Contents

Abstract