Digital Youth Market In China: Trends and Insights into the New Frontier : Market Research Report

Digital Youth Market In China: Trends and Insights into the New Frontier

Published by: Connect Asia

Published: Sep. 1, 2004 - 38 Pages

Chapter 1. Internet, Computers and Home Entertainment
Chapter 2. Music and Music Players: Extent of Digital Music Usage; CD and MP3 Player
Chapter 3. Mobile Communications: Mobile Phone Brand Preferences; Mobile Data Usage and Trends; Reasons of Purchasing Cellphone; Attitudes and Usage of SMS services
Table of Figures and Exhibits: Youth Population Demographics; Fast Facts - China's Education Market; Internet Usage Trends in China's Youth; Primary Location for Online Gaming; PC Ownership; Monthly CD purchases; Time Spend Listening to Music each day; Average Price Paid for a Cellphone by China's Youth; Peer to Peer vs 3rd Party SMS Growth in China 2002 - 2004; Sources of Mobile Content Purchases; Mobile Value Added Service - Most Frequently Used; Ringtone Frequency of Use; Mobile Phone Brand Preferences; China Youth Media Consumption Sources; MP3 Player Market Growth - 2004 - 2010; Projected Sales of Home Entertainment Systems 2004 - 2010; Consumer Electronics Brand Perception - Korean Products; Consumer Electronics Brand Perception - Japanese Products

Abstract

China's youth are spending freely on digital products and the trend will continue to rise with the growing middle class. They are creating a multi-billion dollar market for digital products, media and services.

By the year 2020, China will have about 30 million unmarried males ages 15-34…solid opportunity for digital media and gaming product to occupy their evenings.

Immersive entertainment experiences for PRC's young consumers will help drive PC, media, wireless and broadband usage in China over the next 10 years. In designing this research and publication, APRG endeavors to provide technology and media companies with insight to the essential aspects of the digital youth market in China.

This report outlines the consumer behavior in the youth market (aged 15-24) in China for digital technology such as PCs, music, Internet, mobile phones and gaming systems. Consumer youth attitudes and preferences for local, Korean, Japanese and western brands are provided. The research was conducted for four market segments of the PRC's digital youth market:

• Cellphones and mobile data services market
• PC, Internet and online entertainment
• CD and MP3 players
• Gaming and Home Entertainment systems

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Digital Youth Market In China: Trends and Insights into the New Frontier

Table of Contents

Abstract