The U.S. Market for Flea and Tick Control Products in Companion Animal Health Protection 1999 - 2000

Published by: Kline & Company, Inc.

Published: Jul. 1, 2001 - 110 Pages

Table of Contents

• Background
  
• Methodology
  
• Time period covered by this report
  
• Definition of terms
  
• Major findings
  

• Competitive industry changes
  
• Flea and tick control categories
  
• Market size
  

• Introduction
  
• Methodology
  
• Pet owner flea and tick control practices
  
• Demographics of pet owners that use flea and tick control
  
• Flea and tick control purchase behavior
  
• Flea and tick controls used
  
• Product/brand switching
  
• Pet owner characteristics related to flea/tick control
  

• Introduction
  
• Methodology
  
• Veterinarian behavioral/ attitudinal data
  
• Medications and products offered by veterinarians
  
• Types of treatment patterns used by veterinarians
  
• Brand shares for medications and products sold by veterinarians
  
• Evaluations of medications by veterinarians
  
• Medication brand switching/adding by veterinarians, 1997 to 2000
  
• Veterinarian business information
  

Abstract

Kline & Company, Inc. is pleased to announce the publication of THE U.S MARKET FOR FLEA AND TICK CONTROL PRODUCTS IN COMPANION ANIMAL PROTECTION 1999-2000, a report focused on the market for flea and tick control products used in protecting companion animals. The report provides market background, market size, product sales, competitive assessments, and market share estimates for animal protection products marketed through retail outlets and veterinary clinics. The retail segment includes treatment of animals as well as homes and property. Animal treatment methods/products include powders, shampoos, pump and aerosol sprays, dips, collars, medications, and other approaches.

Early feedback on REVOLUTION

The dynamic market for companion animal flea and tick control products underwent a rapid transition from 1995 to 1999 as new products and new distribution channels altered the fundamental structure of the category. Changes have continued since then as competitive spot-on products were developed by suppliers to the over-the-counter (OTC) market and as REVOLUTION from Pfizer penetrates the market. These changes are accompanied by apparent stabilization in product movement through veterinary clinics versus traditional mass merchandiser and supermarket channels.

The objectives of the report are to: (1) describe the characteristics of and consumer behavior in the flea and tick control market; (2) estimate the size of the total flea and tick control market in 1999- 2000 at the basic supplier level; (3) estimate the sizes of the major segments; (4) project sales and market share by product and active ingredient; and (5) describe market trends in the flea and tick control market.

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