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The Business of Children's Television: Second EditionPublished by: Screen Digest Published: Nov. 1, 2001 - 189 Pages Table of Contents1 Executive summary The market Risks and rewards National markets The major players The Internet 2 The market The role of broadcasters Children's provision by broadcasters: generalist broadcasters Children's provision by broadcasters: thematic broadcasters Investment in Children's programmes Hours of Children's programming aired in 2001 Budget for Children's programmes in 2001 3 Risks and rewards Broadcasters and Children's programmes Broadcasters and rights exploitation Rights and rewards Revenue from television Pre-sales Competition changes things Other factors Audiences International sales Home video Other revenues How companies handle licensing Market value Value of licensing 4 Country profiles Australia National terrestrial TV Cable, satellite and digital Funding schemes Opportunities for producers Benelux Generalist TV Cable and satellite Opportunities for producers Canada Terrestrial TV Cable and satellite Funding schemes Opportunities for producers China Terrestrial TV Cable and satellite Opportunities for producers France National terrestrial TV Cable and satellite Funding schemes Opportunities for producers Germany National terrestrial TV Cable and satellite Opportunities for producers India National terrestrial TV Cable and satellite Opportunities for producers Italy National terrestrial TV Cable and satellite Opportunities for producers Japan National TV networks Cable and satellite Opportunities for producers Latin America Regional factors Terrestrial television Cable and satellite Funding schemes Opportunities for producers New Zealand National terrestrial TV Cable and satellite Funding schemes Opportunities for producers Nordic countries (Sweden, Norway, Denmark, Finland, Iceland) National terrestrial networks Cable and satellite Funding schemes Opportunities for producers South Korea National terrestrial TV Cable and satellite Opportunities for producers UK National terrestrial TV Cable and satellite Opportunites for producers USA National networks Syndication Cable Opportunities for producers 5 Company profiles Links between companies Corporate size and structure AAC Kids BBC Worldwide BKN International BRB Internacional Carlton International Cartoon Network DIC Entertainment Egmont Imagination Ellipseanime EM-TV Jim Henson Company Entertainment Rights France Animation Granada Kids Gullane Entertainment Hit Entertainment Millimages Mondo TV Nelvana Nickelodeon Nippon Animation Company RTV Family Entertainment Sesame Workshop Toei Animation Co TV Loonland Walt Disney Company Fox Family Worldwide 6 The Internet The Internet for broadcasters The Internet revenue model for producers Programme-related sites E-commerce Selling to websites The gatekeepers Future potential Appendix Generalist and Children's broadcasters Appendix Performance of quoted Children's TV companies Appendix Children's television contacts worldwide List of tables and charts 2 The market Number of Children's channels by country Children's channel launches by year Children's channel launches by big four Trends in Children's programming investment Trends in hours of Children's programming Cost of programming per hour Cost of programming per hour by region Source of Children's programming hours 2001 3 Risks and rewards Annual Children's programme budgets 2000 Licence obligations Does your channel ever negotiate a share of royalties from ancillary sales? Children's programme sub-genres BKNIís business model Hit Entertainment sales Total spending by region Estimated value of TV market 2001 Estimated value of worldwide licensing industry 2000 Value of licensing (at retail) 2000 Value of Children's home video/DVD 2000 US: toy manufacturersí TV advertising spend 1998-2000 US cable channels net revenue 5 Company profiles Links between the top 25 companies Companies ranked by annual sales AAC Kids production delivered in 2001 BBC Worldwide revenue breakdown 2001 BBC Worldwide productions 2001 BBC Worldwide pre-school magazine average sales Jul-Dec 2000 BKN International revenue breakdown over three years BKNI film library BKN International productions 2000/01 BKN International timetable BKNI financial results BRB Internacional programmes in production 2001/02 Carlton Children's productions 2001 Cartoon Network Studios new production 2001 Cartoon Network new series 1996- 2000 Cartoon Network launches Boomerang launches DIC production schedule 2001 Egmont production slate 2001 Ellipse production slate 2001 EM-TV production slate 2001/02 Entertaiment Rights production delivered in 2001 Entertainment Rights business breakdown France Animation production in 2001 Granada Kids production delivered 2001 Guillane productions delivered in 2001 Hit Entertainment sales by class Hit: new series delivered in 2001 Millimages production delivered 2001 Mondo TV: Production delivered in 2001 Nelvana productions in 2001 Treaty co-production partners Nelvana new productions 2000/2001 Nickelodeon branded blocks Nickelodeon and Nick Jr new programmes 2001/02 Comparative cable network subscriber numbers, first quarter 2001 vs 2000 Viacom cable networks revenues RTV production delivered in 2001 Sesame Workshop productions due to be delivered in 2001 Pokemon and Digimon broadcasts 2001 TV Loonland production delivered in 2001 Disney branded blocks in major territories New series produced by Walt Disney TV Animation Disney branded blocks in major territories Fox Kids Europe channel launches 6 The Internet Nickelodeon sites Internet activity Internet activity: website content Does your department have its own budget for Internet activities? Producer operated sites Websites with the highest composition of persons aged 2-11 Appendix Generalist and Children's broadcasters Generalist broadcasters in Asia and Australasia Generalist broadcasters in Europe Generalist broadcasters in North America and Latin America Children's channels Appendix Performance of quoted Children's TV companies Quoted children's TV companies Three-year record of public companies: revenues AbstractChildren's programmes are one of the most commercial genres on television. Airtime dedicated to children's programmes has hugely expanded with the launch of new cable, satellite and terrestrial channels. Off screen, the worldwide success of the spin-offs from properties like PokÈmon, Teletubbies and Rugrats has underlined the potential profitability of a hit. However, the market has become more competitive and more complex.Success has proved a short-lived phenomenon for some companies and for others, traditional sources of revenue have dried up as broadcasters begin to reassess the way they provide for the children's audience. Producers specialising in children's TV have been the first to beat a path to the financial markets with a series of flotations, but few have managed to build stable, long-term business to inspire full confidence from investors. While the Internet has already had a huge impact on the way producers and broadcasters reach their audience, revenue models have been scaled back. With the right strategy, however, there are opportunities for large and small companies. Many players have successfully devised ways of building a strong base in the business with the potential to fully capitalise on demand. Questions raised and analysed
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