Research Business

Published by: RFL Communications, Inc.

Published: Jul. 1, 2005

Table of Contents

Abstract

Now in its fifth year of publication, the Business Report was the first of the RFL Communications market research newsletters and aims to deliver up-to-date and useful market research news to its subscribers.

Highlights of the publication include a year-end prediction issue, which each December records the foresights of prominent market-research executives. Another top feature is the Research Business Report Executive of the Year Award, given each November to the market-research professional who, in the opinion of the Report's editors, has made the most formidable breakthroughs in the field of marketing research.

Three monthly columns explore cutting-edge trends in market research: "Trendlines" provides readers with general and specific insights into changes in the consumer marketplace; "Technology/Methodology" details innovations that impact the speed, efficiency and depth of market-research projects in both traditional and new media research; and "News Notes" updates readers on the important breaking stories in the market-research industry.

Each edition features a "Special Report" which presents an in-depth look at key industry concerns and major corporate players. Recent Special Reports won plaudits for their unique analysis of Web ad-serving companies, market research corporate acquisitions, and Web measurement companies.

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