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Research Department Report

Published by: RFL Communications, Inc.

Published: Jul. 1, 2005


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

Research Department Report (RDR) studies how successful market research departments got that way. Recent profiles include VISA USA, Microsoft, Pepsi, Dell Computer and Kraft. RDR also profiles largely unrecognized market research providers with special skills, insights and customer advantages.

Launched in 1998, RDR quickly became a forum for the industry's most creative and enterprising market research directors to share their insights and transferable breakthroughs. In the pages of the Research Department Report, top MR executives describe their paths to success and relate challenges -- from selecting vendors to departmental downsizing, from management relations to personnel relations.

The RDR Market Research Director of the Year Award is given to executives who present the most compelling stories about their MRD's contribution to its company.



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