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European Sports & Fitness Nutrition MarketsPublished by: Frost & Sullivan Published: Jul. 25, 2005 Table of Contents1. Executive Summary 1. Market Overview 1. Introduction to the European Sports and Fitness Nutrition Market 2. Market Research Findings 1. Opportunities and Forecasts 2. Sports and Fitness Nutrition Ingredients Market 3. Energy and Nutrition Bar Market 4. Meal Replacement Bars Market 5. Meal Replacement Powders Market 6. Ready-to-Drink Shakes Market 7. Protein Powders Market 8. Creatine Market 9. Conclusion 2. The Total European Sports and Fitness Nutrition Market 1. Market Overview and Trends 1. Market Overview and Definitions 2. Market Engineering Research Measurement Analysis 3. Market Drivers a. Increased Consumer Awareness of Health, Diet and Fitness b. Changes in Consumer Profile c. Product Profile Appealing to the Mainstream Consumers d. Brand Recognition Heightens Consumer Awareness e. Increased Number of Distribution Channels f. Innovation and Technological Advancements g. Presence of Food Industry Majors Drives Product Credibility h. Positive Media Coverage 4. Market Restraints a. Overlap of Market Segmentation b. Lack of Clear-cut Definition Results in Overlap between Different Product Categories c. Misleading and Unsubstantiated Claims d. Competition from Other Food Avenues e. Dilution of Niche Areas f. Regulation Erodes Consumer Confidence g. Lack of Focussed Customisation of the Product h. Price Constraints Affecting the Value Chain 2. Forecast and Trends 1. Analysis and Forecasts 2. Demand Analysis 3. Market and Technology Trends 4. Pricing Trends 5. End-user Issues 3. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 4. Market Engineering Strategies 1. Introduction and Overview 2. Identifying Attractive Segments for Positioning 3. Increased Focus on Technological Innovations 4. Adopt Different Distribution Strategies 5. Develop Product Differentiation and Brand Equity 6. Help Consumers Create Their Own Health Definitions 7. Ensure Product Quality and Consistency 8. Packaging as an Effective Tool to Attract Mainstream Consumers 5. List of Glossary and Acronyms 1. Glossary of Terms 2. List of Acronyms 3. Industry Challenges 1. Challenges Influencing the European Sports and Fitness Nutrition Market 1. Industry Challenges 4. The European Sports and Fitness Nutrition Ingredients Market 1. Overview 1. Market Overview 2. Sports Nutrition Ingredients 1. Amino Acids 2. Amphetamines 3. Caffeine 4. Carbohydrates 5. Coenzyme Q10 6. Creatine 7. Ephedrine 8. Glycerol 9. Minerals 10. Proteins 11. Vitamins 3. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 4. Trend Analysis 1. Pricing Trends 2. Product Life Cycle Analysis 3. Market Trends 5. Market Engineering Strategies 1. Introduction and Overview 2. Market Promotion and Positioning 3. Monitoring the Market and Suppliers 4. Consumer Demand Analysis 5. Development and Management of Market Segments 6. Increased Focus on the Product 7. Market Expansion and Pan-European Market Focus 5. The European Energy and Nutrition Bar Market 1. Overall Market 1. Market Overview and Definitions 2. Market Engineering Measurements 2. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 3. Trend Analysis 1. Pricing Trend 2. Other Market and Technological Trends 3. End-user Trends 4. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 6. The European Meal Replacement Bar Market 1. Overall Market 1. Market Overview and Definitions 2. Market Engineering Measurements 2. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 3. Trend Analysis 1. Pricing Trend 2. Other Market and Technological Trends 4. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 7. The European Meal Replacement Powders 1. Overall Market 1. Market Overview and Definitions 2. Market Engineering Measurements 2. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 3. Trend Analysis 1. Pricing Trend 2. Other Market and Technological Trends 4. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 8. The European Ready-To-Drink Shakes Market 1. Overall Market 1. Market Overview and Definitions 2. Market Engineering Measurements 2. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 3. Trend Analysis 1. Pricing Trend 2. Other Market and Technological Trends 4. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 9. The European Protein Powders Market 1. Overall Market 1. Market Overview and Definitions 2. Market Engineering Measurements 2. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 3. Trend Analysis 1. Pricing Trend 2. Other Market and Technological Trends 4. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 10. The European Creatine Market 1. Overall Market 1. Market Overview and Definitions 2. Market Engineering Measurements 2. Market Engineering Unit and Revenues Forecast 1. Market Drivers 2. Market Restraints 3. Market Forecast 3. Trend Analysis 1. Pricing Trend 2. Other Market and Technological Trends 4. Competitive Analysis 1. Competitive Structure 2. Competitive Market Share Analysis 11. Frost & Sullivan Awards 1. Frost & Sullivan Awards 1. Marketing Strategy Leadership Award 2. Product Line Strategy Leadership Award 3. Product Differentiation Innovation Award 4. Market Penetration Leadership Award 12. Database of Key Industry Participants 1. Key Market Participants 1. Market Participants AbstractRegulatory Curbs on Advertisements Compel Sports and Fitness Nutrition Companies to Back their Claims with Quality Products With European regulatory authorities clamping down on companies that exaggerate the efficiency of their sports and fitness nutrition products, manufacturers are forced to back their tall claims with quality offerings. They also have to take a proactive role in disseminating credible scientific research to not only improve end-user understanding of their products but also to undo the damage created by negative press coverage of the poor efficacy of these products. Since the European Union (EU) Food Labelling Directive does not define the conditions for health claims, the European Commission (EC) is reviewing these regulations and the proposed changes are currently in the consultation phase. This Frost & Sullivan analysis provides an overview and update of the European sports and fitness nutrition markets. These markets are divided into energy and nutrition bar, meal replacement bar, meal replacement powder, ready-to-drink shakes, protein powders and creatine segments. The research service enables companies to adjust their positioning strategies to benefit from the changing markets and obtain maximum return on investment. Increasing Fitness- and Diet-consciousness in Europe Drives Sales of Sports and Fitness Nutrition Products Sports and fitness nutrition products are no longer targeted only at professional athletes as mainstream consumers are becoming increasingly fitness- and diet-conscious. In Europe, between 2000 and 2003, there has been a 15 per cent rise in the number of people who run and jog and enrolments in gymnasiums have also improved substantially. "Issues such as obesity-related deaths and the adverse effects of eating the wrong foods have driven people closer to the concept of health food," says the analyst of this research. "The public is also becoming more educated about health issues through books, magazines and other media." Manufacturers are not just offering functional benefits but have also improved the taste and texture profiles of their products to tap into the mainstream consumer segments. The new variants in taste include cookies and cream, vanilla crisp, chocolate peanut, apple/cinnamon, banana, chocolate, cappuccino, malt nut, oatmeal/raisin, peanut butter, wild berry or raspberry and cream stripes. Market participants are also hoping to enter niche segments by introducing energy bars such as the Luna bar from ClifBar, which are made specially for women. Innovation to Enhance Product Efficacy and Drive Market Further "Along with the more apparent developments on the taste and texture front, there have been significant improvements in product efficacy," notes the analyst. "Technology innovations such as timely release products and new protein delivery systems are expected to drive the sports and fitness nutrition market." Although, the lack of variety in delivery forms and weaker taste profile had severely hampered sales in segments such as creatine and protein powders they are likely to revive with the help of novel technologies. "The convenience of delivery has ensured widespread adoption of products such as ready-to-drink liquid foods and supplements in the form of bars," observes the analyst. The segments that have expanded substantially include energy and nutrition bar, meal replacement bar and ready-to-drink shakes. Get Full Details About This Report >> |
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